Homepage Hero Image | Cheek Duo Launch
Homepage Hero Image | Cheek Duo Launch

NEW + LIMITED-EDITION

DREAM & GLOW CHASER™ DUOS

Highlighter + blush duos dedicated to making a difference.

Homepage Hero Image | BEB Matte
Homepage Hero Image | BEB Matte

BRILLIANT EYE BRIGHTENER™

NEW MATTE ESSENTIALS

The easiest way to shape, sculpt, and enhance eyes.

Hero Image | Peppermint + Gingerbread Liquid Balm launch
Hero Image | Peppermint + Gingerbread Liquid Balm launch

Just Dropped: Holiday Exclusive

YOU DESERVE A TREAT

High-shine hydration in our favorite festive flavors.

Homepage Hero | Banner Update
Homepage Hero | Banner Update

DAILY DEFENDER™ MINERAL SPF 50

SUNCARE, SKINCARE + SHEER COVERAGE

3 new shades to hydrate, perfect, and protect

Homepage Hero |  Instant Lash Lift Eyelash Curler_DESKTOP
Homepage Hero |  Instant Lash Lift Eyelash Curler_DESKTOP

YOUR AT-HOME LASH LIFT

TRANSFORM YOUR LASHES

Lift, curl and lengthen with the NEW Instant Lash Lift™ Lash Curler and Liquid Lash™ Extensions Mascara.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.

BEST SELLERS

TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK