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The latest arrivals of our best-selling eyeshadow stick make for vibrant, long-lasting looks - without the shimmer.
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Buildable Blur™ HD Creaseless Concealer is your ultimate multi-tasker to effortlessly conceal, correct + brighten for personalized coverage.
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Best-Sellers

Our best-selling Liquid Lash Extensions™ Mascara lengthens lashes to give you the look of professional lash extensions!
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Take a look at our 2021 Giving report to learn more about how YOU fuel our mission and how, together, we help communities thrive.
SEE THE REPORT

For every product you purchase, we donate to help a woman thrive.

  • Fighting Cancer
  • Surviving
    Domestic Abuse
  • Emerging from
    homelessness
  • Adjusting to Life
    Outside the Uniform
Our Causes

Conscious Beauty

our clinically proven ingredients are always

  • Cruelty-Free
  • Vegan
  • Sulfate-Free
  • Paraben-Free
  • Fragrance-Free
  • Gluten-Free
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