Summer is looking brighter

We gave our #1 eye-brightening product a fun upgrade.
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Best-Sellers

NEW!: Buildable Blur HD Creaseless Concealer

24 SHADES!
BUILDABLE BLUR™ HD
CREASELESS CONCEALER

Perfect your complexion with our lightweight, buildable + truly creaseless skin-first formula.
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AWARD-WINNING
LIQUID LASH
EXTENSIONS MASCARA™
AWARD-WINNING
LIQUID LASH
EXTENSIONS MASCARA™
AWARD-WINNING
LIQUID LASH
EXTENSIONS MASCARA™

Powered by Flake-Free Tubing Technology™ for show-stopping lashes that won't clump, flake or smudge.
Powered by Flake-Free Tubing Technology™ for show-stopping lashes that won't clump, flake or smudge.

Powered by Flake-Free Tubing Technology™ for show-stopping lashes that won't clump, flake or smudge.

For every product you purchase, we donate to help a woman thrive.

  • Fighting Cancer
  • Surviving
    Domestic Abuse
  • Emerging from
    homelessness
  • Adjusting to Life
    Outside the Uniform
Our Causes

Conscious Beauty

our clinically proven ingredients are always

  • Cruelty-Free
  • Vegan
  • Sulfate-Free
  • Paraben-Free
  • Fragrance-Free
  • Gluten-Free
View Ingredients

take a peek at our essentials

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