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How to Apply Glossy Lip Mark

Treat your lips to this hydrating, anti-aging lip gloss! Lizzie gives her tips on how to apply Glossy Lip Mark™ to get a perfect pout. 

  1. Line your lips with the Lip Contour™ applicator
  2. Fill in lips with applicator
  3. Let color fuse with lips for 20 seconds
  4. Apply a second coat of color
  5. Be bold!

Still have questions? You can email our customer service at and one of our beauty specialists will help you.

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Instantly Lift Your Brows

Lift + define your brows with our Infinity Waterproof Eyebrow Liner™ + Brilliant Eye Brightener™! 

      1. Using short strokes, fill in brows with Infinity Waterproof Eyebrow Liner™
      2. Blend out with the spoolie end for a natural-looking brow
      3. Apply Brilliant Eye Brightener™ below + above the brow bone
      4. Blend out with your finger

Still have questions? You can email our customer service at and one of our beauty specialists will help you.

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The Ultimate Guide to Perfect Brows

The Ultimate Guide to Perfect Brows

Did you know that your eyebrows are the most important facial feature you have? They convey emotion, frame your face and define your features; they can even change the way you look. Choosing the right color and achieving Instagram-worthy brows can seem daunting, so we created this guide to help you put your best brow forward!

Find Your Brow Color

First things first - let's pick out the best color brow liner for you. Traditionally, you would pick a brow pencil that's one to two shades lighter than the color of your hair, but our Infinity Waterproof Eyebrow Liner™ goes one step beyond your traditional eyebrow pencil. Buildable Smart Pigments™ act like microscopic mirrors to reflect the color of your natural brows, so you get a perfect match every time.

To help you identify your ideal brow shade, we created this color chart. Just find your hair color on the chart below!

brow chart

Christina is our lightest shade. If your hair color is a lighter grey or in the range of light blonde - dark blonde, then this brow liner is for you!

Our most versatile shade of Infinity Waterproof Eyebrow Liner™ is Audrey. It adjusts to match dark blondes, all brunettes, redheads and dark grey. This is the best shade for most people.

The newest and deepest shade of brow liner is Serena. This shade is ideal for dark brunettes to black hair!

Now that you've picked out the best brow liner for you, let's move on to...

How to Fill Your Brows

Sculpting your brows is easier than it sounds. Infinity Waterproof Eyebrow Liner™ is designed to mimic the look of natural brow hair, and the ultra-fine retractable tip makes it easy to use. All you have to do is follow three simple steps: line, define + blend.

Line: Draw a thin, clean line on the base of your brow to define your arch.

line brows

Define: Fill in brows with short, hairlike strokes, focusing on sparse areas.

define brows

Blend: Use the spoolie brush to blend and evenly distribute color through brows.


Thrive pro tip: Create dimension and give yourself an instant eye lift by highlighting underneath the brow using our Brilliant Eye Brightener™.

Are your brows overtweezed or thinning? We've got your solution!

  1. Dot small, angled lines to fill in gaps and sparse areas
  2. Use the spoolie end to blend
  3. Repeat until desired 

before and after

And there you have it! Perfect brows are easy to achieve with our Infinity Waterproof Eyebrow Liner™. Have any tips of your own to share? Let us know in the comments below!

Shop Infinity Waterproof Eyebrow Liner™

Still have questions? You can email our customer service at and one of our beauty specialists will help you.

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Don't Be Afraid to Sparkle a Little Brighter: Introducing Brilliant Eye Brightener in Stella

Don't Be Afraid to Sparkle a Little Brighter: Introducing Brilliant Eye Brightener in Stella

Merry is the mood! Celebrate the holiday season with our limited-edition Brilliant Eye Brightener™ Highlighting Stick in Stella, a silky champagne shimmer that compliments any skin tone and instantly highlights, brightens and opens your eyes providing an instant eye lift.

Our proprietary cream-to-powder formula glides on smooth and leaves a luminous finish that lasts all day and can be applied to the waterline, brow bone and inner + outer corners of the eyes.

Enriched with skin-loving ingredients like macadamia and meadow foam oil that hydrate and help to reduce the appearance of fine lines, plus mango seed and sunflower seed oil to condition skin and provide antioxidant benefits around the delicate eye area.

Bonus feature: Keep your brightening game on point with the built-in sharpener! Genius!

Pro Tips:

  • Instantly combat redness by applying directly to the waterline.
  • Slim your nose by applying Brilliant Eye Brightener in a straight line down the bridge of your nose.

Goes great with: Kristy Faux Lashes + Infinity Waterproof Lash Adhesive™ + Infinity Waterproof Eyeliner™

Dream big, shine bright and leave a little sparkle wherever you go.

Where will you be wearing yours? Tell us in the comments below!

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Introducing the Perfect 24/7 Eyeshadow Palette - Focus Eyeshadow

Introducing the Perfect 24/7 Eyeshadow Palette - Focus Eyeshadow

Through Thrive Lab, we encourage our customers to be a part of our product development process. When we asked for your help in creating our newest innovation, an everyday eyeshadow quad, the feedback came flooding in — eyeshadow is a very hot topic! Alas, allow us to introduce you to our NEW Focus Eyeshadow Palettes! We curated two gorgeous palettes of four shades that will take you from your morning coffee to your evening cocktail (or in our case, cocktails) with ease. The finely-milled micro-pigments within the formula are infused with sodium hyaluronate and vitamin B5 to yield a decadent, full-coverage pigment that’s irresistibly lush. Here are four easy ways to take you on your way to glowing, sparkling eyes:


  • Start with Claudia or Victoria and apply to your entire lid from lash line to brow bone. Both shades serve as a base and can be worn by themselves for a one-step no-fuss look.
  • Use Gloria or Elizabeth to add dimension to your eyes by applying to your lids, starting at the outer corners and sweeping inwards.


  • Take things up a notch by adding Carolina or Kate to the creases and outside corners of your lids.


  • Ready for that wow factor? Intensify your look even more by layering Esparanza or Diana on your creases to make an alluring smoky eye.

BONUS: Don’t you love two-in-one products? When used with a thin, wet brush, Gloria, Elizabeth, Esperanza and Diana double as an eyeliner.

Pro Tip: We love pairing our Infinity Waterproof Eyeliner in Nalie (Bronzer Shimmer) with Palette No. 1 and Lauren (Black Matte) with Palette No. 2.

What’s your favorite eye look? Tell us in the comments below.

Looking for more tips on how to apply your eye makeup? Our beauty specialists are here to help! Email and one of our Thrive Causemetics customer service team members will connect with you right away! 

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How to Apply False Eyelashes Like a Professional Makeup Artist

How to Apply False Eyelashes Like a Professional Makeup Artist


If you’re having trouble keeping the ends of your faux lashes to stay in place, try wrapping your false eyelashes around your eyeliner or makeup brush prior to applying them to prevent them from popping up. This pro makeup artist trick will keep your eyelashes in place all day.

Make sure to trim your fake eyelashes prior to wrapping them around the eyeliner to ensure you get a tight curl that fits your eye shape perfectly.

If you still find the inner or outer corner of your falsies popping up, use the smudge tip on the end of your Infinity Waterproof Eyeliner to gently tap them into place. 

You can also use the brush applicator on your Infinity Waterproof Lash Adhesive to apply a small amount of glue to “seal” the false eyelashes in place. Our proprietary formula dries invisibly clear, so it won’t affect the rest of your makeup.

Do you have any favorite eyelash application tips? Tell us in the comments below!

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Brow Liner with Brainpower!

Brow Liner with Brainpower!

The cutting-edge pigment technology behind our buildable Smart Pigments™ takes you one step beyond your traditional eyebrow pencil. Smart Pigments™ act like microscopic mirrors to reflect the color of your natural brows for a perfect match. These proprietary pigments allow us to offer two full-spectrum shades that adjust to every hair color, helping you achieve natural-looking eyebrows.

Both Infinity Waterproof Brow Liner™ shades, Christina (fair to medium blonde) and Audrey (dark blonde to deep brunette) are buildable, camouflage gray and stay put all day. Designed to adhere to skin and mimic real hair, so only you will know you’re using it!

Check out our Smart Spectrum™ to find your perfect match.

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Get The Look: Cat Eye

Let’s be honest, creating a precise cat eye look is extremely intimidating. Symmetrical wings aren’t easy! Just like riding a bike though, practice makes perfect, and we’ve broken it down into four simple steps to get you started.

Step one

Begin at the inner corner of your eye and glide your Infinity Waterproof Eyeliner™ along the top lash line to the outer corner.

Step two

After sharpening your liner with its built-in precision sharpener, hold the tip vertically to your lash line and draw a thin line outward from the outer corner of your eye.

Step three

Draw a small, v-shaped line back toward the middle of your lid.

Tip: The line should point upwards towards the edge of your brow and stop underneath your crease.

Step four

Finish your look with falsies or mascara. We use Kristy lashes for the perfect, flared out cat eye every time.

If you need extra assistance getting those lines perfect, position a business card at an angle and draw along the edge.

You can also use tape for this technique, but just be careful removing it since your eye area is very delicate!

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How To Tightline Your Eyes

Tightlining, also known as “invisible eyeliner” is the secret to making your lashes look instantly fuller and gives a sexy, smoldering look to the eyes.

The press-and-wiggle method is the key to mastering tightlining. You will pull up your eyelid slightly and then deposit pigment not above or below your lash line, but straight on them to fill in the “gaps” left by the growth of your natural lashes.

Thriver tip: If you don’t have lashes, you can follow these steps exactly as if you did have lashes to create the look of a natural lash line.

Step one

Expose your upper waterline by pressing your top lashes down or by pulling up on your eyelid. Using your favorite Infinity Waterproof Eyeliner™, press-and-wiggle the tip onto your waterline.

If you have trouble with this technique, position a mirror so that you are looking down at it, while slightly pulling your eye upward.

Step two

Apply falsies or mascara and go conquer your day!

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Lash and Eyeliner Tips!


You may have seen these beautiful eyes featured on our social media. YouTube and Instagram star Cristina of Glitz_n_Glam, is one of our favorite artists to watch because she always has creative makeup tips and tricks! 

This video, featuring our Infinity Lash Adhesive received global recognition by the world's top makeup artists such as Vegas_Nay for her advice on how to create a flawless cat eye every time!

 To see the full video, check out Cristina's YouTube channel here!



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