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Don't Be Afraid to Sparkle a Little Brighter: Introducing Brilliant Eye Brightener in Stella

Merry is the mood! Celebrate the holiday season with our limited-edition Brilliant Eye Brightener™ Highlighting Stick in Stella, a silky champagne shimmer that compliments any skin tone and instantly highlights, brightens and opens your eyes providing an instant eye lift.

Our proprietary cream-to-powder formula glides on smooth and leaves a luminous finish that lasts all day and can be applied to the waterline, brow bone and inner + outer corners of the eyes.

Enriched with skin-loving ingredients like macadamia and meadow foam oil that hydrate and help to reduce the appearance of fine lines, plus mango seed and sunflower seed oil to condition skin and provide antioxidant benefits around the delicate eye area.

Bonus feature: Keep your brightening game on point with the built-in sharpener! Genius!

Pro Tips:

  • Instantly combat redness by applying directly to the waterline.
  • Slim your nose by applying Brilliant Eye Brightener in a straight line down the bridge of your nose.

Goes great with: Kristy Faux Lashes + Infinity Waterproof Lash Adhesive™ + Infinity Waterproof Eyeliner™

Dream big, shine bright and leave a little sparkle wherever you go.

Where will you be wearing yours? Tell us in the comments below!

Introducing the Perfect 24/7 Eyeshadow Palette - Focus Eyeshadow

Through Thrive Lab, we encourage our customers to be a part of our product development process. When we asked for your help in creating our newest innovation, an everyday eyeshadow quad, the feedback came flooding in — eyeshadow is a very hot topic! Alas, allow us to introduce you to our NEW Focus Eyeshadow Palettes! We curated two gorgeous palettes of four shades that will take you from your morning coffee to your evening cocktail (or in our case, cocktails) with ease. The finely-milled micro-pigments within the formula are infused with sodium hyaluronate and vitamin B5 to yield a decadent, full-coverage pigment that’s irresistibly lush. Here are four easy ways to take you on your way to glowing, sparkling eyes:

Prime

  • Start with Claudia or Victoria and apply to your entire lid from lash line to brow bone. Both shades serve as a base and can be worn by themselves for a one-step no-fuss look.
Lid
  • Use Gloria or Elizabeth to add dimension to your eyes by applying to your lids, starting at the outer corners and sweeping inwards.

Contour

  • Take things up a notch by adding Carolina or Kate to the creases and outside corners of your lids.

Intensify

  • Ready for that wow factor? Intensify your look even more by layering Esparanza or Diana on your creases to make an alluring smoky eye.

BONUS: Don’t you love two-in-one products? When used with a thin, wet brush, Gloria, Elizabeth, Esperanza and Diana double as an eyeliner.

Pro Tip: We love pairing our Infinity Waterproof Eyeliner in Nalie (Bronzer Shimmer) with Palette No. 1 and Lauren (Black Matte) with Palette No. 2.

What’s your favorite eye look? Tell us in the comments below.

Glossy Lip Mark- An Ingredient Story

We’ve created a lip color to perfect your pout—Introducing Glossy Lip Mark™ Liquid Stain, the absolute lip trifecta: a liquid lipstick, demi-gloss and soft stain in one. Our proprietary formula is infused with potent active natural ingredients that treat your lips — sodium hyaluronate and vitamin B5 plump and provide intense hydration, and vitamin E (derived from vegetable extract) acts as an antioxidant and enhances moisture penetration into the lips. Plant-derived konjac microspheres smooth, plump and hydrate lips. As always, our formulas are developed without chemicals, sulfates, parabens or toxins. Glossy Lip Mark comes equipped with a diamond-shaped applicator that loads generous product and enables precise application.

Available now in nine gorgeous shades:

Just like all of our products, each shade is named after a woman who inspires us. Stay tuned and follow us on Instagram as we share some of these amazing women's stories.

Summer Ingredient Highlight: Sunflower Seed Oil

One ingredient can make a BIG difference, and that’s why we create formulas containing proven ingredients without the use of parabens, sulfates or toxins. All of our high-performance vegan cosmetics are developed at Thrive Lab in Seattle, and a large part of it involves YOU.

Our latest Thrive Lab innovation is Triple Threat Color Stick™, which is infused with sunflower seed oil, a powerful ingredient with skin benefits galore. Here are some of the ways sunflower seed oil benefits your skin:

  1. Sunflower seed oil is rich in vitamin E, a powerful antioxidant with anti-aging properties.
  2. It’s rich in beta-carotene, an antioxidant that helps neutralize free radicals that cause harmful sun damage.
  3. It has calming and moisturizing properties that soothe skin irritations like acne, eczema, redness + inflammation.

   

Triple Threat Color Stick™ is available in four universally flattering waterproof shades and comes equipped with a built-in sculpting brush for effortless blending. From left to right: Joy, Maggie, Olivia, and Dionne.

Behind the Scenes at Thrive Lab

My passion for creating clean beauty products began when I was 18 years old working as a makeup artist at Sephora. When the store had slow traffic, I would read the Cosmetic Ingredient Dictionary to learn about the function of different ingredients used in cosmetics. During the evenings, I would develop formulas and study chemistry to teach myself how to create beauty products free of toxins. I learned that it’s not just the ingredients used, but the process in which beauty products are made that impacts their performance.

After graduating from University of Washington, I joined Clarisonic, where I was able to work alongside brilliant chemists to design skincare formulations from scratch. I continued working for L’Oreal in their luxury division, traveling the world to find the industry’s most effective ingredients.

I was inspired to continue my path of creating toxin-free beauty products after losing my dear friend Kristy to cancer. The original Thrive Causemetics formulas started in my kitchen. Now, all of our products are formulated in our lab in Seattle, WA. Thrive is made by Thrive. We control every step of the process and don’t rely on outside chemists or manufacturing, allowing us to have a greater connection with our ingredients, product performance and quality. This also allows us to enlist our social media community for real-time feedback.

I’ve come to realize that a single ingredient can change the world, and that ingredient can even be you! From formula development to the packaging and naming of our products, we believe that collaborating with our customers helps us create stronger, more effective products. Including consumers in the product development process is integral to creating beauty products that our customers love, and ones that really work. Our community has helped us develop all of our products to date, including our best-selling Infinity Waterproof Brow Liner™ and Thrive’s latest launch, Triple Threat Color Stick™ for cheeks, eyes + lips. Thank you for being a part of our journey.

Created for You, by You

Hi beauties! Did you know a huge part of our product development process involves YOU?

Your feedback is integral to choosing key ingredients and colors, which ultimately helps us create products that you’ll love.

We just whipped up the final formula for our new lip lacquer, your one-step solution for all day lip color perfection. This liquid lipstick, stain and gloss was created with your help in our Thrive Lab, located in Seattle, WA.

Now, we need your help in naming these gorgeous shades. All of our products are named after incredible women and we want YOU to nominate someone who inspires you to thrive.

In the comments below, briefly tell us about a strong woman in your life and why we should name a shade after her. Please also tell us her favorite lip shade (red, pink, coral, nude, etc.) and we may create a custom formulation just for her.

Once the shades are named, our product development team will reach out to you to fill you in on the name unveiling campaign details, along with how your nominee will be featured on our site.

Thanks for being a part of our product creation process!

Choose Your Favorite Mascara Wand: Wire or Molded

The perfect mascara is the result of synergy between formulation and the brush used. We are hard at work to create a mascara that is full of lash-loving ingredients and we need your feedback on which brush you like most.

Do you prefer using a wire or molded mascara wand? Let us know in the comments below!

Mascara Wands

Be the first to receive exclusive offers, beauty tutorials and Thrive Causemetics product development by signing up here

 

Be a Part of our Product Development!

Some people bake on the weekends...I make formulas.

Most of our beauty products start in my kitchen before testing them in the lab! Do you want to try this new product we are creating for you?

Sign up here! All email subscribers will have the opportunity to try it over six months before it launches!

Thrive Causemetics Product Development Karissa Bodnar's Kitchen

Help us Create our new Blush!

You are such an important part of our product creation process! We love hearing your new product suggestions along with feedback on new formulas, packaging, shades and more.

These are some of the blush products I always have in my makeup kit + a couple shades we are working on. What's the one blush you can't live without? Tell us in the comments below!

Thrive Causemetics Beauty With a Purpose Blush Paraben Free Sulfate Free Cruelty Free

We are hard at work creating new makeup with skincare benefits for you! All products will be vegan and free of parabens, sulfates, latex + toxins.

Sign up here to receive exclusive samples of our new beauty products before they are released!

The Difference Between Hyaluronic Acid and Sodium Hyaluronate

What is this so-called “hydration miracle” called hyaluronic acid that seems to be popping up in everyone’s favorite skincare products? Hyaluronic acid is a naturally-occurring molecule (specifically a polysaccharide) found in skin, hair, eyes, joints and nerves that acts as a cushion to promote collagen and elastic, keeping us looking and feeling young! Why do we love it? Hyaluronic acid holds 1,000 times it’s weight in water, so it is literally a super magnet for moisture.

Along with proper sun protection, adequate skin hydration is crucial to combat the signs of aging, which is why hyaluronic acid, or it’s sister ingredient, sodium hyaluronate, is a must. The clinical data on this rock star ingredient’s benefit in skin care inspired us to include it in both our Infinity Waterproof Eyeliner and Infinity Waterproof Brow Liner.

What is the difference between hyaluronic acid and sodium hyaluronate?

Sodium hyaluronate is a water-soluble salt form of hyaluronic acid created by scientists to increase stability and lessen the likelihood of oxidization. The two names (hyaluronic acid and sodium hyaluronate) are used interchangeably in the beauty industry, but they do have their differences.

We choose to use sodium hyaluronate in our products because it is a smaller molecule, which allows it to more easily penetrate the skin. Our proprietary form of sodium hyaluronate is specifically engineered in our labs to have a low molecule weight for maximum bioavailability.

Why do we include it in our eyeliner and brow liner?

Sodium hyaluronate helps your skin and hair retain moisture while reducing trans-epidermal water loss (TEWL). As we age, our eyelids lose elasticity and moisture sodium hyaluronate helps to reduce the appearance of wrinkles by “plumping up” the skin.

What does sodium hyaluronate look like?

Both hyaluronic acid and sodium hyaluronate are created in a solution form that is primarily comprised of water before it is added to our formulas. Here’s what it looks like:  

 

Stay tuned for more Thrive products incorporating the powerful benefits of sodium hyaluronate!

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