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We believe that changing the world starts with a single ingredient, and that’s why we create vegan makeup + skincare that is sulfate and paraben-free. Our 100% cruelty-free cosmetics go beyond skin-deep by empowering women. For every product you purchase, we donate to help a woman thrive. Best-sellers from our vegan makeup brand include tubing mascara, waterproof eyebrow pencil, waterproof eyeliner pencil, matte liquid lipstick, lip gloss, waterproof lip liner and more.