20% Off Vegan + Cruelty-Free Beauty + Skincare Products

20% Off Your First Purchase! 20% Off Your First Purchase!

20% Off Your First Purchase!

Find out why this mascara has everyone talking! Find out why this mascara has everyone talking!

Liquid Lash Extensions Mascara™

Transform every lash with stay-all-day dramatic length, definition and curl to instantly create the look of lash extensions without the glue! Liquid Lash Extensions Mascara™

Transform every lash with stay-all-day dramatic length, definition and curl to instantly create the look of lash extensions without the glue!
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Liquid Lash Extensions™ Mascara, Allure Best of Beauty 2020 Mascara Award Winner, lengthening mascara, non-clumping mascara, long lashes mascara, everyday mascara, evening mascara, go-to mascara

Liquid Lash Extensions™ Mascara

$24.00
waterproof eyeliner pencil

Infinity Waterproof Eyeliner™

$22.00
vegan waterproof brilliant eye brightener

Brilliant Eye Brightener™

$24.00
vegan waterproof eyebrow liner

Infinity Waterproof Eyebrow Liner™

$23.00
Vegan waterproof eyebrow gel

Instant Brow Fix™ Semi-Permanent Eyebrow Gel

$24.00
Waterproof under eye primer and eyeshadow primer

Eye Lift 360° Waterproof Primer™

$24.00
vegan eyeshadow palette

Focus Eyeshadow Palette™

$36.00
Vegan waterproof eyeshadow palette

Perfect Eye Palette Warm Neutrals™

$45.00
Vegan waterproof liquid eyeliner

Infinity Waterproof Liquid Eyeliner™

$24.00
Thrive Causemetics Lash Curler

Lash Upgrade Lash Curler™

$20.00

20% off your first purchase

What's that? We're offering 20% off our award-winning, best-selling mascara. As if you needed another excuse to buy! ✨

Liquid Lash Extensions Mascara™

For maximum volume, start with the wand at the base of your lashes and slowly sweep through from root to tip, wiggling back and forth horizontally to define + lengthen every lash.

Winner of the Prevention Beauty Awards for 2019 for Best Mascara.

Over 216,000 5-star reviews on Ipsy as of December 2019!
vegan tubing mascara

Liquid Lash Extensions™ Mascara

$24

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The perfect everyday lipstick shades!

Prime, line and plump with our luxuriously creamy,
long-wearing Lip Filler Long Wearing + Plumping Lip Liner™ then top with lipstick for long-lasting color or gloss for a high-shine finish. Prime, line and plump with our luxuriously creamy, long-wearing
Lip Filler Long Wearing + Plumping Lip Liner™ then top with lipstick for
long-lasting color or gloss for a
high-shine finish.
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vegan waterproof lip liner

Lip Filler Long-Wearing + Plumping Lip Liner™

$20.00
vegan lipstick

Headliner Lipstick™

$26.00
Vegan high-shine lip gloss that hydrates lips

Lip Mate™ High-Shine Reviving Topper

$24.00
vegan lip gloss

Glossy Lip Hydrating Serum™

$26.00
Vegan waterproof color stick

Triple Threat Color Stick™

$36.00

See why women are calling this setting powder "magical" See why women are calling this setting powder "magical"

Filtered Effects Soft Focus HD Setting Powder™

Blur-Effect Technology™ diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter
for your face. Filtered Effects Soft Focus HD
Setting Powder™

Blur-Effect Technology™ diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter
for your face.
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Vegan face bronzer

Sun Chaser™ Blur + Sculpt Bronzing Powder

$32.00
Vegan blush makeup

Cosmo Power™ Multi-Dimensional Strobing Blush

$34.00
Vegan highlighter makeup

Cosmo Power™ 3D Strobing Highlighter

$34.00
vegan illuminating face primer

Brilliant Face Brightener™ Illuminating Primer

$35.00
blurring pore face primer

Filtered Effects™ Blurring Primer

$35.00
vegan cc cream with broad spectrum spf 35

Buildable Blur™ CC Cream Broad Spectrum SPF 35

$38.00
Vegan setting powder locks in makeup for long-lasting wear + provides a matte, flawless finish

Filtered Effects™ Soft Focus HD Setting Powder

$35.00
Vegan waterproof color stick

Triple Threat Color Stick™

$36.00
vegan highlighter makeup brush

Diffusing Round Highlighter Brush™

$24.00
Vegan all-over face makeup brush

Filtered Effects™ All-Over Face Brush

$49.00