Filtered Effects Blurring Primer™

Smooth the look of fine lines + wrinkles instantly and over time with our makeup + skincare hybrid.

facial cleanser, toner and blurring face primer

Brighten + Tone + Smooth

Our makeup + skincare hybrid primer can be worn alone to smooth, fill and blur the look of fine lines, pores and imperfections instantly + over time. Apply this weightless gel-to-powder formula after cleansing and toning to lock in hydration + age-defying antioxidants.

Our brightness-boosting cleanser and alcohol-free, pore-refining toner will give you softer, smoother skin that feels healthy + fresh, never stripped or dry.
vegan blurring face primer

Filtered Effects Blurring Primer™

$35

facial cleanser, toner and vegan blurring primer

Cleanser + Toner + Pore Primer Set

$88 (103 Value)

Skin-Enhancing Makeup

Our blurring primer fills in lines + wrinkles to create the perfect, velvety smooth canvas for our complexion-perfecting CC cream for a crease-free look that lasts all day long.
face primer and cc cream makeup

Flawless Blur Duo

$63 (70 Value)

blurring face primer, cc cream makeup and setting powder

Blurring Primer + CC Cream + Setting Powder Set

$92 (108 Value)

blurring face primer and tubing mascara

Blurring Primer + Lash Set

$53 (59 Value)

blurring face primer and eye primer

Face + Eye Primer Duo

$53 (59 Value)

100% Vegan + Cruelty-Free

Leaping Bunny Certified

Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved

PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free

Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Dermatologist Tested

Dermatologist Tested

Proven to be non-irritating for allergy-sensitive skin + safe to use around the delicate eye area.

Conscious Beauty

Conscious Beauty

For every purchase you make, we donate to help a woman thrive.

100% Vegan + Cruelty-Free

Leaping Bunny Certified Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Dermatologist Tested Dermatologist Tested

Proven to be non-irritating for allergy-sensitive skin + safe to use around the delicate eye area.

Conscious Beauty Conscious Beauty

For every purchase you make, we donate to help a woman thrive.

Real Results*

Immediately after use:
100% agreed that this face primer gave their skin a soft focus finish.
100% agreed that their skin felt soft, fresh, and healthier.
100% agreed that their skin felt more hydrated.
92% agreed that this face primer visibly smoothed their overall skin texture.
92% agreed that this face primer blurred their skin imperfections.

After a full day of wear:
100% agreed that this face primer greatly improved the wear of their makeup.
100% agree this face primer improved the look of makeup.
100% agreed that this face primer provided long-lasting hydration.
92% agreed that their makeup required fewer touch ups.
92% agreed this face primer kept their makeup looking fresh.
92% agreed that this face primer felt breathable on their skin.

*Self-assessment survey results.