100% VEGAN + CRUELTY-FREE

Leaping Bunny Certified

Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved

PETA Approved

All products are 100% vegan + cruelty-free during every stage of a product's development, from ingredients to formulations, to finished products.

Sulfate + Paraben-Free

Sulfate Free

Skin-loving ingredients are always free from sulfates.

Paraben Free

Paraben Free

High-performance formulas are always formulated without parabens and phthalates.

100% VEGAN + CRUELTY-FREE

Leaping Bunny Certified Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved PETA Approved

All products are 100% vegan + cruelty-free during every stage of a product's development, from ingredients to formulations, to finished products.

Sulfate + Paraben-Free Sulfate Free

Skin-loving ingredients are always free from sulfates.

Paraben Free Paraben Free

High-performance formulas are always formulated without parabens and phthalates.

easy steps to enhance your eyes

Step 1: Perfect Canvas

With Eye Lift 360° Waterproof Primer™
Apply a small amount to bare lids or under eyes, let set for 30 seconds, then apply your eyeshadow, concealer or Buildable Blur CC Cream™.

Wear alone on your eyelid, brow bone + under eye area to blur discoloration + dark circles.

Eye Lift 360° Waterproof Primer™

$24

Step 2: Brighten + Highlight

With Brilliant Eye Brightener™
Apply to the inner + outer corner of the eye for an instant eye lift.

Add to eyelids + blend for an easy eyeshadow look.

Use as a primer to prevent eyeshadow from creasing + promote all-day wear.

Can be used to line your lash line + instantly neutralize redness when applied directly to your waterline.

Brilliant Eye Brightener™

$24

Brilliant Eye Brightener™ Set

$40

Find Your Shade!

Use the slider or hover over the images to find your perfect Brilliant Eye Brightener™.

Use the slider or swipe the images to find your perfect Brilliant Eye Brightener™.

Soft Pink Shimmer Copper Shimmer
Stella (Champagne Shimmer) image
Stella (Champagne Shimmer)
Mieko (Soft Pink Shimmer) image
Mieko (Soft Pink Shimmer)
Aurora (Rose Gold Shimmer) image
Aurora (Rose Gold Shimmer)
Emma (Copper Shimmer) image
Emma (Copper Shimmer)

Step 3: Line + Define

With Infinity Waterproof Eyeliner™
Apply on your upper + lower lash line with smudge-proof color.

Infinity Waterproof Liquid Eyeliner™ allows ultimate control to build your perfect level of bold.

Semi-Permanent Micropigment Technology™ keeps these eyeliners on your eyes for over 24 hours.

Infinity Waterproof Eyeliner™

$22

Infinity Waterproof Liquid Eyeliner™

$24

Wingwoman Eyeliner Set

$39

Infinity Waterproof Eyeliner™ Trio

$60

Find Your Shade!

Use the slider or hover over the images to find your perfect Infinity Waterproof Eyeliner™.

Use the slider or swipe the images to find your perfect Infinity Waterproof Eyeliner™.

Black Moss Green
Lauren (Black Matte) image
Lauren (Black Matte)
Hoda (Slate Grey Matte) image
Hoda (Slate Grey Matte)
Lizzie (Moss Green Matte) image
Lizzie (Moss Green Matte)
Talia (Navy Matte) image
Talia (Navy Matte)
Nalie (Chocolate Brown Shimmer) image
Nalie (Chocolate Brown Shimmer)
Giuliana (Plum Shimmer) image
Giuliana (Plum Shimmer)
Ella (Brown Matte) image
Ella (Brown Matte)

Step 4: Add Color

With Focus Eyeshadow Palette™
Available in three palettes that have richly-pigmented shadows that range in satin, metallic, shimmer + matte finishes.

Perfect Eye Palette™ has a mix of seven matte, highlighting + liner shades that blend seamlessly.

Focus Eyeshadow Palette™

$36

Perfect Eye Palette Warm Neutrals™

$45

Eyeshadow + Brushes Set

$65

Find Your Shade!

Use the slider or hover over the images to find your perfect match.

Use the slider or swipe the images to find your perfect Focus Eyeshadow Palette™.

Satin Finish Matte Finish
Palette 1 image
Palette 1
Palette 2 image
Palette 2
Palette 3 image
Palette 3

Step 5: Lengthen + Curl

With Liquid Lash Extensions Mascara™
Instantly create the look of lash extensions with this groundbreaking mascara that won't clump, flake, or smear.

Start with the wand at the base of your lashes and move outwards towards the tips.

To maximize volume, use the lash curler before mascara application to open eyes.

Liquid Lash Extensions Mascara™

$24

Lash Curler + Mascara Set

$39

Step 6: Lift + Sculpt

With Infinity Waterproof Eyebrow Liner™
Define your brows with hair-like strokes for a lifted look.

Comb Instant Brow Fix Semi-Permanent Eyebrow Gel™ through brows to tint, fill and define for fuller-looking brows.

Infinity Waterproof Eyebrow Liner™

$23

Instant Brow Fix Semi-Permanent Eyebrow Gel™

$24

Brow Liner + Brow Gel Set

$45

Find Your Shade!

Use the slider or hover over the images to find your perfect match.

Use the slider or swipe the images to find your perfect match in Infinity Waterproof Eyebrow Liner™.

Light - Dark Blonde Dark Brunette - Black
Christina (Light - Dark Blonde) image
Christina (Light - Dark Blonde)
Audrey (Dark Blonde - Medium Brunette) image
Audrey (Dark Blonde - Medium Brunette)
Serena (Dark Brunette - Black) image
Serena (Dark Brunette - Black)