Leaping Bunny Certified
The highest standard for companies that are committed to no animal testing.
All products are 100% vegan + cruelty-free during every stage of a product's development, from ingredients to formulations, to finished products.
Skin-loving ingredients are always free from sulfates.
High-performance formulas are always formulated without parabens and phthalates.
Step 1: Perfect Canvas
Apply a small amount to bare lids or under eyes, let set for 30 seconds, then apply your eyeshadow, concealer or Buildable Blur CC Cream™.
Wear alone on your eyelid, brow bone + under eye area to blur discoloration + dark circles.
Eye Lift 360° Waterproof Primer™
Step 2: Brighten + Highlight
Apply to the inner + outer corner of the eye for an instant eye lift.
Add to eyelids + blend for an easy eyeshadow look.
Use as a primer to prevent eyeshadow from creasing + promote all-day wear.
Can be used to line your lash line + instantly neutralize redness when applied directly to your waterline.
Brilliant Eye Brightener™
Brilliant Eye Brightener™ Set
$40 (48 Value)
Stella (Champagne Shimmer)
Aurora (Rose Gold Shimmer)
Mieko (Soft Pink Shimmer)
Emma (Copper Shimmer)
Step 3: Line + Define
Apply on your upper + lower lash line with smudge-proof color.
Infinity Waterproof Liquid Eyeliner™ allows ultimate control to build your perfect level of bold.
Semi-Permanent Micropigment Technology™ keeps these eyeliners on your eyes for over 24 hours.
Infinity Waterproof Eyeliner™
Infinity Waterproof Liquid Eyeliner™
Infinity Waterproof Eyeliner™ Trio
$60 (66 Value)
Lauren (Black Matte)
Nalie (Chocolate Brown Shimmer)
Hoda (Slate Grey Matte)
Lizzie (Moss Green Matte)
Talia (Navy Matte)
Giuliana (Plum Shimmer)
Ella (Brown Matte)
Step 4: Add Color
Available in three palettes that have richly-pigmented shadows that range in satin, metallic, shimmer + matte finishes.
Perfect Eye Palette™ has a mix of seven matte, highlighting + liner shades that blend seamlessly.
Focus Eyeshadow Palette™
Perfect Eye Palette Warm Neutrals™
Eyeshadow + Brushes Set
$65 (78 Value)
Step 5: Lengthen + Curl
Instantly create the look of lash extensions with this groundbreaking mascara that won't clump, flake, or smear.
Start with the wand at the base of your lashes and move outwards towards the tips.
To maximize volume, use the lash curler before mascara application to open eyes.
Liquid Lash Extensions Mascara™
Lash Curler + Mascara Set
$39 (44 Value)
Step 6: Lift + Sculpt
Define your brows with hair-like strokes for a lifted look.
Comb Instant Brow Fix Semi-Permanent Eyebrow Gel™ through brows to tint, fill and define for fuller-looking brows.
Infinity Waterproof Eyebrow Liner™
Instant Brow Fix Semi-Permanent Eyebrow Gel™
Brow Liner + Brow Gel Set
$45 (47 Value)