The direct-to-consumer, vegan cosmetics company will donate all profits from sales of its 18-shade Buildable Blur CC Cream™ and Blend + Blur Sponge™ on March 8 to help girls become the first in their family to graduate.
Thrive Causemetics, a Los Angeles-based vegan beauty company announced that it will celebrate International Women’s Day by supporting the education of women and girls around the world. Thrive will contribute 100 percent of its March 8 proceeds from its Buildable Blur CC Cream™ and Blend + Blur Sponge™. Additionally, for the remainder of March, the company will donate $5 for anyone who shares a before-and-after image on social media, showing off the power of Thrive’s CC cream. Thrive is donating to She’s the First, a life-changing nonprofit organization that directly supports women and girls in the United States and across the globe in becoming the first in their family to graduate.
Thrive made headlines last year when it became the first beauty company to launch a CC cream with 18 shades that people of all skin tones and types can love. The company worked for three years on the cream with dermatologists, ophthalmologists, and thousands of women to create their shade range. What resulted is a multitasking color-correcting cream that blurs and diffuses skin imperfections with buildable sheer to full coverage and Broad Spectrum SPF 35 protection. With color-adjusting micropigments and vitamin C, its skin-loving formula helps conceal fine lines, pores and dark spots. From day one, for every product purchased—including the Buildable Blur CC Cream™—the company has donated to help women thrive.
In honor of International Women’s Day, the socially-conscious company wanted to go above and beyond its already robust year-round giving program.
“Thrive’s mission from day one has been to empower women around the world through beauty. Education unlocks a new level of confidence and we are thrilled to play a part in increasing graduation rates for young women,” Thrive Causemetics CEO and Founder, Karissa Bodnar said. “We launched our vegan and cruelty-free Buildable Blur CC Cream™ with an industry-leading shade range so that anyone can wear this product. On International Women’s Day, we are proud to harness the power of our CC cream—a product for every woman— to fund education for every girl.”
Currently, 130 million school-age girls worldwide are not in school, and 98 million girls are not in secondary school. Helping these women makes a difference in their ability to be independent, secure jobs, and take active roles in their communities.
She’s the First supports girls who will be the first in their families to graduate high school and trains students everywhere to be global leaders, with partner programs in India, Nepal, Peru, Guatemala, Ethiopia, the United States and elsewhere. In 2018, the organization reached 7,200 girls across their focus regions, through partnerships with locally led, grassroots organizations.
“Education empowers women to be brave, strong and bold. With Thrive's support, our educational programs can reach more girls, so they can pursue their dreams.” She’s the First Co-Founder and CEO, Tammy Tibbetts said.
This campaign comes on the heels of two major donations from Thrive Causemetics: a $25 million product donation to over 50 nonprofits across the U.S. in honor of its fourth anniversary, and a major donation to support those affected by the California wildfires last fall. Thrive Causemetics practices responsive giving—with partners receiving what they need to best accomplish their goals—whether it’s high-performance products or much-needed funds.
About Thrive Causemetics: Thrive Causemetics is an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics’ products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Beauty with a Purpose program, every product purchase results in a donation to help a woman thrive. To learn more, visit Thrive's How We Give page.