Thrive Causemetics recently launched its Bigger Than Beauty™ giving program, which focuses on responsive donations of money and product, in addition to the brand’s mainstay giving initiative of making a donation for every product purchased to organizations that support women overcoming remarkable challenges. The brand’s mission has been instrumental in its meteoric growth in just four years, and the new program aims to define their impact and affirm their commitment to empowering women and their communities.

Bigger Than Beauty™ was developed following a $250,000 cash donation, generated from one day’s profit to organizations providing relief to those affected by the wildfires in Northern and Southern California last November. This donation marked the expansion of the brand’s giving focus [domestic abuse, homelessness, and cancer] to include organizations that care for injured and displaced animals. In that moment, the brand realized that the impact achievable through responsive giving is much bigger than beauty.

 

 

“When I set out to launch Thrive Causemetics I had two goals, first to create high-performance, solution-driven beauty products that were kind to animals, people and the Earth. Second, I wanted to go beyond just selling products and give back in a major way. I wasn’t exactly sure how or how much, but I knew I wanted to help women and that giving was going to be the genesis of this brand,” said Karissa Bodnar, Founder and CEO of Thrive Causemetics. “In these past four years, we have built a vibrant and energized community that has allowed us to donate tens of millions of dollars of product to women across the country who need a little compassion and sparkle. Thrive Causemetics is so much more than just a beauty brand. We have created a movement, and the launch of Bigger Than Beauty™ embodies exactly what we are...Bigger Than Beauty™.”

 

Over the past nine months, Thrive Causemetics has executed several record-breaking giving initiatives which benefited over 50 nonprofits across the country, including product donations worth $40M in the summer of 2019 as well as the brand’s donation initiative of $25M worth of product earlier that year (February 2019).

Additionally, the brand has introduced an updated mission statement, “For every product you purchase, we donate to help a woman thrive” with the intention of reinforcing that the purchase each customer makes directly impacts someone in need.

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Thrive Causemetics, a leading vegan and cruelty-free direct-to-consumer makeup and skincare company built around philanthropy, announced that it will donate 100% of its October 1st profits from thrivecausemetics.com in honor of Breast Cancer Awareness Month. Additionally, the company will donate $5 for anyone who publicly shares the social graphic produced by Thrive Causemetics (image below) via Facebook or Instagram throughout the month of October.

This donation will benefit Thrive Causemetics’ Breast Cancer Awareness Month Giving Partner, Keep A Breast Foundation, a non-profit that has set out to empower young people around the world with breast health education. This is Thrive Causemetics’ second site-wide 100% profit donation campaign in the last 12 months. The brand made headlines in November of 2018 when they donated $250,000 to help those affected by the deadly wildfires in Northern and Southern California.

During Breast Cancer Awareness Month, the socially-conscious company wanted to go above and beyond its already robust year-round giving program.

“Thrive Causemetics’ mission from day one has been to empower women around the world through beauty. Educating women about breast cancer prevention unlocks a new level of awareness and confidence and we are thrilled to play a part in helping women learn about what they can do to lessen their chances of receiving a diagnosis,” Thrive Causemetics CEO and Founder Karissa Bodnar said.

Giving back was always Bodnar's first goal. For every product purchased, the brand donates to organizations that support women overcoming remarkable challenges including domestic abuse, homelessness, cancer and more, as well as to communities and animals in need.

According to Keep a Breast's website, about 1 in 8 women will get breast cancer in their lifetime. When breast cancer is detected early, in the localized stage, the 5-year survival rate is 98%. Thrive Causemetics and Keep A Breast Foundation believe “knowledge is power” and Keep a Breast distributes thoroughly researched, engaging and digestible breast health education through printed materials, blogs, and their Check Yourself! App.

"This partnership is a true example of a brand putting their money where their mouth is. We strive to only work with brands that have high integrity in the products they produce and the communities they support,” Keep A Breast Foundation’s founder Shaney jo Darden said. “Thrive Causemetics does both by making cruelty free and vegan products and supporting women's charities all over the world. Keep A Breast is very proud to be part of the Thrive Causemetics family."

This campaign comes on the heels of several monumental donations from Thrive Causemetics which benefited over 50 non-profits across the country: a $25 million product donation in honor of its fourth anniversary, a $10 million product donation in celebration of a new product launch and an additional $30 million product donation in honor of Karissa Bodnar, their Founder’s 30th birthday. Thrive Causemetics practices responsive giving—with partners receiving what they need to best accomplish their goals—whether it’s high-performance products or much-needed funds.

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Thrive Causemetics relocated to Southern California in 2018, and we have happily called it home ever since. When several wildfires hit California in the Fall of 2018, we committed to donating 100% of profits from every single sale on our website on November 14th to organizations that supported affected residents and displaced animals in both Northern and Southern California.

Thanks to our amazing #Thrive Tribe, we were able to donate $250,000 to the American Red Cross, North Valley Animal Disaster Group, North Valley Community Foundation, the Humane Society of Ventura County and the Los Angeles Fire Department Foundation. We were and still are completely overwhelmed by the power of giving and the strength of our community to mobilize quickly for the good of their neighbors near and far.

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Meet Rowan, the inspiration behind our Matte Legacy Liquid Lipstick™️ in Rowan (Plum Rose Mauve). Right after getting engaged, Rowan was diagnosed with cancer and her wedding had to be postponed so she could focus on healing rather than planning the happiest day of her life. Rowan’s best friend contacted us to share her story and we immediately fell in love with Rowan’s vivacious spirit. We created a gorgeous plum mauve matte lipstick shade in her honor and in that time, Rowan went into remission and a new wedding date was set! Our community makes stories like this possible and we are so grateful.

 

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Thrive Causemetics, a leading direct-to-consumer makeup company built around philanthropy, announced a record-breaking donation of $30,000,000 in makeup products to women in need in celebration of Founder and CEO Karissa Bodnar’s 30th birthday. Recipients of this donation include beneficiary organizations such as RAINN, Upward Bound House and Share Cancer Support. This is the brand’s second multi-million dollar product donation announcement in two weeks. The most recent announcement on June 26th celebrated a $10M production donation, totaling a collective donation of $40M to nonprofit organizations.

Giving back was always Bodnar's first goal. For every product you purchase the brand donates to organizations that support women overcoming remarkable challenges including domestic abuse, homelessness, cancer and more, as well as to communities and animals in need. The brand’s mission has been instrumental in its meteoric growth in just four years, with Bodnar’s inclusion on Forbes 2019 list of Self Made Women: America’s Most Successful Women Entrepreneurs.

“Birthdays are always a time of reflection for me, looking back on the year past and setting new goals for the year to come. This year Thrive Causemetics reached new heights as a business, allowing us to give more than ever before to women in need, and for the first time to our community following the California Wildfires. I could not be more proud,” said Karissa Bodnar, Founder and CEO of Thrive Causemetics. "On top of that, building the culture we have built and sharing the passion of our mission with our team and customers has been incredibly rewarding to me. So as I plan for what’s next on this milestone birthday, my hope is that we can help change the world (even if in the tiniest way) through our giving, and that this team and our community continues to support our mission so we can continue spreading kindness to the people who need it most.”

These two donations follow three major donations from Thrive Causemetics, including a partnership with She’s the First on International Women’s Day (March 2019), where the company donated 100% of profits from the sale of one of their best-selling products; a history-making $25 million product donation to over 50 nonprofits across the U.S. in honor of the brand’s fourth anniversary (February 2019); and a $250,000 monetary donation to organizations like the American Red Cross to support those affected by the California wildfires (November 2018).

Beverly’s Birthdays, a Pittsburgh-based nonprofit that provides birthday cheer to women & children experiencing homelessness, is one of the beneficiaries of this donation. Since the organization’s inception in 2011, it has created over 30,000 birthday experiences for families in the state of Pennsylvania.

“At Beverly's Birthdays, we let children and families know they matter and Thrive Causemetics products show the women that we serve that they matter. We utilize the birthday as an opportunity to let someone know they are worth celebrating. Believing you are worthy, you matter, and that you are beautiful is integral to your self-worth," noted Megs Yunn, Founder.

Find Your Fabulosity, another beneficiary of this donation, is a nonprofit in Longwood, FL that distributes lipstick to women emerging from domestic abuse situations to all 50 states across the country.

Sheryl Kurland, President/Founder commented, “To a woman recovering from domestic abuse, a new Thrive Causemetics lipstick means ‘I have a voice, an identity, and beauty inside and out. — fabulosity!’ It’s a tube of inspiration. Because of the generous lipstick donations we receive from Thrive Causemetics, together we are able to support thousands of domestic abuse victims in their healing process.”

Pink Warrior Angels Hill Country, a nonprofit in New Braunfels, TX is a beneficiary of this celebratory donation. This organization provides emotional and financial support for those recently diagnosed with breast cancer as well as a sisterhood to lead the way throughout their journey.

Jen Reynolds, President of Pink Warrior Angels Hill Country also mentioned, "Pink Warrior Angels Hill Country is so thankful to partner with Thrive Causemetics by including their amazing products in our chemo care kits. These kits are donated to breast cancer Thrivers all over the United States to show them that they are not alone in their battle. I know first-hand that losing your hair and eyelashes is incredibly traumatic, so the inclusion of the natural-looking eyelashes with a safe adhesive is a way to show these women, ‘Hey, we’ve been where you are and we want to support you through it as best we can.’ As women, we want to feel pretty, and these products give us the opportunity to share a little love and to help our Thrivers feel beautiful despite everything else. This can have a HUGE impact on their journey as they face the physical challenges of a cancer diagnosis. When companies like Thrive Causemetics donate these incredible, safe cosmetics for our care packages, we believe it shows our Warriors that they aren’t forgotten, that they are surrounded by support and love, and it’s our goal to make that known to them."

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Today Thrive Causemetics, a socially-conscious and vegan Los Angeles-based cosmetics company, announced a monumental $10 million product donation in celebration of their latest product launch of Brilliant Eye Brightener™ shades, Mieko (Soft Pink Shimmer) and Emma (Copper Shimmer). The direct-to-consumer brand, who makes a donation for every product you purchase and names each product after inspiring women, will donate $10 million in eye brightening products to over 50 nonprofit organizations across the country supporting women overcoming remarkable challenges, including cancer, domestic abuse, homelessness, and more. These organizations include National Breast Cancer Foundation, Genesis Women’s Shelter, and UMOM New Day Centers.

This campaign follows three major donations from Thrive Causemetics, including: a partnership with She’s the First on International Women’s Day, a $25 million product donation to over 50 nonprofits across the U.S. in honor of the brand’s fourth anniversary, and a $250,000 monetary donation to support those affected by the California wildfires in November 2018. Thrive Causemetics practices responsive giving—with partners receiving what they need to best accomplish their goals—whether it’s high-performance products or much-needed funds.

“When I started Thrive four years ago, I knew I wanted to create a business that went beyond just making money; I wanted to create a brand that was known for doing good and making a difference in the world," said Karissa Bodnar, Thrive Causemetics CEO and Founder. “For me, giving back to help others is not a choice, it's a way of life and a concept that was instilled in me when I was a kid. Philanthropy has been woven into our business and daily operations since day one, and our incredible community (aka our Thrive Tribe) has championed our mission in a way I never anticipated. As we roll out this $10 million product donation, I am so proud to share our eye brightening products with over 50 organizations so that we can brighten the eyes and the lives of women all over the country.”

One of the beneficiaries of Thrive Causemetics’ donation, Crossroads Rhode Island, is the largest homeless services organization in the state and has been helping women secure stable housing since 1894. Thrive Causemetics helping the women who come through the Crossroads organization makes a difference in their ability to live independently, secure jobs, provide for their families and take active roles in their communities.

"We are grateful to Thrive Causemetics for investing in the women in our community. Thanks to their generous donation, we can provide hundreds of women experiencing homelessness with unique products that will give them the confidence they need as they prepare for employment, which in turn will enable their families to secure stable homes,” noted Pat Campellone, Director of Special Events and Public Relations.

“Last year, 3,500 people accessed services at Crossroads, including nearly 1,000 women who accessed our Women’s Shelter and other programs for women, allowing them to find safety, self-sufficiency, and success. When women are empowered to meet their true potential, it is society as a whole which benefits.”

Breast Cancer Resource Center a nonprofit in Austin, Texas, is another beneficiary of this celebratory donation. For more than 20 years, the women of BCRC have been dedicated to supporting and improving the lives of those touched by breast cancer through their various support groups and educational programs.

Elizabeth Freeman, Development Director of Breast Cancer Resource Center also mentioned, “Women who are facing breast cancer can, sometimes, lose sight of themselves. Through chemo, they lose their hair, lashes, and eyebrows. It’s hard to look in the mirror and recognize yourself, let alone feel pretty. Thrive Causemetics has allowed us to give these women the gift of beauty. It’s not just about makeup. It’s reminding these women that they are beautiful, strong, and deserving of feeling like the same gorgeous woman they’ve always been. Cancer can’t change that, but it does make us forget sometimes. Thank you, Thrive, for helping us to restore that feeling for our clients who need the reminder the most."

Brilliant Eye Brightener ™ is the secret to faking 9 hours of sleep. Designed to diffuse light and define features, Brilliant Eye Brightener™ highlights, brightens and opens the eyes, providing an instant eye lift. Infused with macadamia and meadowfoam oil to hydrate and help reduce the appearance of fine lines, this versatile highlighting stick can be used as an upper or lower eyeliner, applied to the brow bone, lids, the inner and outer corners of the eye, on dark circles, and even the cupid’s bow to fake a fuller pout.

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Since the beginning, Thrive Causemetics has been 100% vegan + cruelty-free and today we are incredibly proud to announce that we are now Leaping Bunny certified by Cruelty Free International, one of the world's longest standing and most respected animal protection organizations.

The Leaping Bunny Program is the highest standard for companies that are committed to no animal testing. Leaping Bunny’s certification program is internationally recognized and is the most rigorous worldwide, requiring companies and their suppliers to undergo regular audits of product ingredients, formulas, and the development and manufacturing processes.

Karissa Bodnar, Founder, and CEO of Thrive Causemetics with her rescue pups, Kody and Cooper.

“I really believe that the future of the beauty industry is cruelty-free and vegan, and organizations like Leaping Bunny are continuing to drive major change in an industry working hard to be more responsible,” said Karissa Bodnar, Founder and CEO of Thrive Causemetics. “Consumers are in the know now more than ever, especially millennials and Gen Zers, and their purchasing habits are aligning directly with their personal values. As an animal loving millennial myself, I am extremely proud to have offered 100% cruelty-free and vegan makeup since the beginning, so being accepted into this program is an absolute privilege that lets the world know of that dedication.”

“We are so excited to welcome Thrive Causemetics into the Leaping Bunny family of certified cruelty-free companies. Not only does this brand produce great products and generously give back to women’s causes, they now have committed to being cruelty-free. Becoming Leaping Bunny certified means that no animal testing occurs at any stage of a product’s development, from ingredients to formulations, to finished products, “ said Kim Paschen, Program Manager, Leaping Bunny.

We are proud of our 100% vegan and cruelty-free status and will always continue to formulate high-quality makeup and skincare products for you, our amazing Thrive Tribe, because we believe you should never have to choose between your cosmetics and the values you believe in. We are incredibly excited to share this milestone and want to thank YOU for your continued support and for joining our movement to help all women thrive.

 

About Cruelty Free International
Cruelty Free International spearheads the campaign to end animal testing for cosmetics globally. It is the leading organization working to create a world where nobody wants or believes in the need to experiment on animals. As one of the world’s longest standing and most respected animal protection organizations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.

 

 

About Leaping Bunny
Internationally, over 1000 companies are proud to be Leaping Bunny certified. Many display the Leaping Bunny logo on packaging to help consumers choose to shop cruelty-free. The Leaping Bunny certification is the globally recognized gold standard for cosmetics, personal care products, and household products. It is the only internationally recognized certification that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.

For additional information about Cruelty Free International or the Leaping Bunny, please visit https://www.crueltyfreeinternational.org/

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