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A Special Thank You From Karissa + Nalie

Over two years ago, I met Nalie Agustin during her first bout with breast cancer. She was one of the first beneficiaries of our Beauty with a Purpose™ giving mission and one of the first people to ever try Thrive’s false lashes. My connection with Nalie was magnetic, and she’s been a friend of Thrive Causemetics ever since.

In early January, Nalie received word that her cancer had returned and spread to her lungs. Without a second thought, I flew from Seattle to be with her in her hometown of Montreal. Miraculously, she had the energy to give me an express tour of the city, even though she had recently completed her first round of chemotherapy.

Nalie is the embodiment of all things Thrive Causemetics and namesake of our iconic Infinity Waterproof Eyeliner shade, Nalie (Chocolate Brown Shimmer). This eyeliner cannot encapsulate all that she is, but whenever I see it I think of her: strong, driven and one of the most inspiring people I’ve ever met.

Thank YOU for making special connections like this possible. We are so grateful that you’ve chosen to join us in empowering women, like our dear friend Nalie, through our Beauty with a Purpose™ giving mission. We couldn’t do it without you!

❤️  Karissa

Founder + CEO of Thrive Causemetics

The Ultimate Guide to Perfect Brows

Did you know that your eyebrows are the most important facial feature you have? They convey emotion, frame your face and define your features; they can even change the way you look. Choosing the right color and achieving Instagram-worthy brows can seem daunting, so we created this guide to help you put your best brow forward!

Find Your Brow Color

First things first - let's pick out the best color brow liner for you. Traditionally, you would pick a brow pencil that's one to two shades lighter than the color of your hair, but our Infinity Waterproof Eyebrow Liner™ goes one step beyond your traditional eyebrow pencil. Buildable Smart Pigments™ act like microscopic mirrors to reflect the color of your natural brows, so you get a perfect match every time.

To help you identify your ideal brow shade, we created this color chart. Just find your hair color on the chart below!

brow chart

Christina is our lightest shade. If your hair color is a lighter grey or in the range of light blonde - dark blonde, then this brow liner is for you!

Our most versatile shade of Infinity Waterproof Eyebrow Liner™ is Audrey. It adjusts to match dark blondes, all brunettes, redheads and dark grey. This is the best shade for most people.

The newest and deepest shade of brow liner is Serena. This shade is ideal for dark brunettes to black hair!

Now that you've picked out the best brow liner for you, let's move on to...

How to Fill Your Brows

Sculpting your brows is easier than it sounds. Infinity Waterproof Eyebrow Liner™ is designed to mimic the look of natural brow hair, and the ultra-fine retractable tip makes it easy to use. All you have to do is follow three simple steps: line, define + blend.

Line: Draw a thin, clean line on the base of your brow to define your arch.

line brows

Define: Fill in brows with short, hairlike strokes, focusing on sparse areas.

define brows

Blend: Use the spoolie brush to blend and evenly distribute color through brows.

blend

Thrive pro tip: Create dimension and give yourself an instant eye lift by highlighting underneath the brow using our Brilliant Eye Brightener™.

Are your brows overtweezed or thinning? We've got your solution!

  1. Dot small, angled lines to fill in gaps and sparse areas
  2. Use the spoolie end to blend
  3. Repeat until desired 

before and after

And there you have it! Perfect brows are easy to achieve with our Infinity Waterproof Eyebrow Liner™. Have any tips of your own to share? Let us know in the comments below!

Shop Infinity Waterproof Eyebrow Liner™

Still have questions? You can email our customer service at help@thrivecausemetics.com and one of our beauty specialists will help you.

Don't Be Afraid to Sparkle a Little Brighter: Introducing Brilliant Eye Brightener in Stella

Merry is the mood! Celebrate the holiday season with our limited-edition Brilliant Eye Brightener™ Highlighting Stick in Stella, a silky champagne shimmer that compliments any skin tone and instantly highlights, brightens and opens your eyes providing an instant eye lift.

Our proprietary cream-to-powder formula glides on smooth and leaves a luminous finish that lasts all day and can be applied to the waterline, brow bone and inner + outer corners of the eyes.

Enriched with skin-loving ingredients like macadamia and meadow foam oil that hydrate and help to reduce the appearance of fine lines, plus mango seed and sunflower seed oil to condition skin and provide antioxidant benefits around the delicate eye area.

Bonus feature: Keep your brightening game on point with the built-in sharpener! Genius!

Pro Tips:

  • Instantly combat redness by applying directly to the waterline.
  • Slim your nose by applying Brilliant Eye Brightener in a straight line down the bridge of your nose.

Goes great with: Kristy Faux Lashes + Infinity Waterproof Lash Adhesive™ + Infinity Waterproof Eyeliner™

Dream big, shine bright and leave a little sparkle wherever you go.

Where will you be wearing yours? Tell us in the comments below!

Introducing the Perfect 24/7 Eyeshadow Palette - Focus Eyeshadow

Through Thrive Lab, we encourage our customers to be a part of our product development process. When we asked for your help in creating our newest innovation, an everyday eyeshadow quad, the feedback came flooding in — eyeshadow is a very hot topic! Alas, allow us to introduce you to our NEW Focus Eyeshadow Palettes! We curated two gorgeous palettes of four shades that will take you from your morning coffee to your evening cocktail (or in our case, cocktails) with ease. The finely-milled micro-pigments within the formula are infused with sodium hyaluronate and vitamin B5 to yield a decadent, full-coverage pigment that’s irresistibly lush. Here are four easy ways to take you on your way to glowing, sparkling eyes:

Prime

  • Start with Claudia or Victoria and apply to your entire lid from lash line to brow bone. Both shades serve as a base and can be worn by themselves for a one-step no-fuss look.
Lid
  • Use Gloria or Elizabeth to add dimension to your eyes by applying to your lids, starting at the outer corners and sweeping inwards.

Contour

  • Take things up a notch by adding Carolina or Kate to the creases and outside corners of your lids.

Intensify

  • Ready for that wow factor? Intensify your look even more by layering Esparanza or Diana on your creases to make an alluring smoky eye.

BONUS: Don’t you love two-in-one products? When used with a thin, wet brush, Gloria, Elizabeth, Esperanza and Diana double as an eyeliner.

Pro Tip: We love pairing our Infinity Waterproof Eyeliner in Nalie (Bronzer Shimmer) with Palette No. 1 and Lauren (Black Matte) with Palette No. 2.

What’s your favorite eye look? Tell us in the comments below.

Looking for more tips on how to apply your eye makeup? Our beauty specialists are here to help! Email help@thrivecausemetics.com and one of our Thrive Causemetics customer service team members will connect with you right away! 

Glossy Lip Mark- An Ingredient Story

We’ve created a lip color to perfect your pout—Introducing Glossy Lip Mark™ Liquid Stain, the absolute lip trifecta: a liquid lipstick, demi-gloss and soft stain in one. Our proprietary formula is infused with potent active natural ingredients that treat your lips — sodium hyaluronate and vitamin B5 plump and provide intense hydration, and vitamin E (derived from vegetable extract) acts as an antioxidant and enhances moisture penetration into the lips. Plant-derived konjac microspheres smooth, plump and hydrate lips. As always, our formulas are developed without chemicals, sulfates, parabens or toxins. Glossy Lip Mark comes equipped with a diamond-shaped applicator that loads generous product and enables precise application.

Available now in nine gorgeous shades:

Just like all of our products, each shade is named after a woman who inspires us. Stay tuned and follow us on Instagram as we share some of these amazing women's stories.

Summer Ingredient Highlight: Sunflower Seed Oil

One ingredient can make a BIG difference, and that’s why we create formulas containing proven ingredients without the use of parabens, sulfates or toxins. All of our high-performance vegan cosmetics are developed at Thrive Lab in Seattle, and a large part of it involves YOU.

Our latest Thrive Lab innovation is Triple Threat Color Stick™, which is infused with sunflower seed oil, a powerful ingredient with skin benefits galore. Here are some of the ways sunflower seed oil benefits your skin:

  1. Sunflower seed oil is rich in vitamin E, a powerful antioxidant with anti-aging properties.
  2. It’s rich in beta-carotene, an antioxidant that helps neutralize free radicals that cause harmful sun damage.
  3. It has calming and moisturizing properties that soothe skin irritations like acne, eczema, redness + inflammation.

   

Triple Threat Color Stick™ is available in four universally flattering waterproof shades and comes equipped with a built-in sculpting brush for effortless blending. From left to right: Joy, Maggie, Olivia, and Dionne.

We’re Changing the Beauty Industry for GOOD

 

Through our partnership with Seattle Children’s Hospital, we had the opportunity to meet three amazing mother-daughter duos: Emily + Helen, Carrie + Annalise and Michella + Alyssa. We invited them to attend our recent Giving Event at Swink Style Bar in Seattle, where we provided complimentary makeovers to women of all ages from the Pacific Northwest going through cancer treatment. All three Thrivers (and their mothers) became fast friends during their visit. Afterward, we sat down to speak with each of them. Read below to learn more about this inspiring trio.

Who inspires you to Thrive?


Alyssa (daughter) + Michella (mom)

“My first “cancer friend,” Carmen, inspires me to Thrive,” said Alyssa. “I met Carmen after my first chemo session. She was about six months ahead of me in her treatment. Meeting someone my age who had already been through it made me believe that I could get through it too,” Alyssa continued. Alyssa’s mom Michella agreed. “Carmen gave Alyssa all kinds of advice during their stay at the hospital. She acted as a sort of mentor to her, and I’m so glad they found each other.”

Helen (daughter) + Emily (mom)

“I think my mom is my biggest inspiration to thrive,” Helen said. “While I was in the hospital, my mom came to visit me every day and still managed to take care of the rest of the family. She’s able to do everything— she’s like a supermom.” Emily, in turn, chose Helen as her inspiration, saying she is “constantly amazed by Helen’s incredible strength. “Helen is tougher than she looks. She never lost her sense of humor and always had a smile on her face.”

How has having cancer changed your perspective on life?

Annalise (daughter) + Carrie (mom)

“YOLO!” Annalise quickly responded. “I learned to take advantage of what I have while I have it and not to sweat the small stuff.” “You never know what’s going to happen, but when something like this does happen, you have to be strong.You just have to do what you have to do, even if that means dropping everything,” Carrie elaborated. Annalise went on to say that going through cancer treatment has made her stronger and more confident. “I even rocked the bald look in Europe last summer!” she exclaimed.

What advice do you have for fellow Thrivers going through treatment right now?

Helen (daughter) + Emily (mom)

“Most importantly, you have to believe in yourself and believe that you can get through it,” Helen says. “Focus on the present and take things as they come. Don’t stress about the future!” she advises. Emily encourages patients to take advantage of feeling good when they do, and to try to go out and do fun things. “Throughout this experience, I have learned that life is simply too short. In the end, time and money don’t really matter. Having fun while you can is what’s most important.” Alyssa’s mom, Michella, adds that “it’s really hard, but you’ll get through it. Keep a positive attitude because that's what makes the difference and makes it possible to stay strong.”

During our interviews with this group of amazing moms and daughters, we observed a common piece of advice: to try to keep a smile on your face and stay positive during treatment, proving that joy truly is the best makeup. We couldn’t agree more.

Superfood for your Skin

What you eat has a major impact on the way you feel AND the way you look. Healthy, radiant skin we all strive for, starts from within.  The age-old adage, “you are what you eat” has stuck around for good reason.

Avocados are like the superhero of the beauty world — they’re rich in fatty acids, vitamin C, B, E, K and have more potassium than bananas, which makes them a star ingredient in our beauty routines at Thrive Causemetics. These vitamins and fatty acids are proven not only to help reduce wrinkles and help moisturize skin, but also help fight acne and eczema.  We’re huge fans of just about everything avocado, but avocado toast currently tops the list. Check out our recipe for a fast, easy and delicious avocado toast that will have you making it for breakfast, lunch, and dinner. Bon appétit!

Recipe: Salted Avocado Toast

Ingredients:
1 slice of your favorite bread (Whole wheat, rye, etc.)

⅓-½ Ripe Avocado

Flaky Salt

Drizzle of Olive Oil

Black pepper, red pepper flakes, paprika, or ground cumin (Optional)

Recipe from Food52

Not only does Avocado taste amazing it also feels amazing on your skin! Check out one of our favorite Avocado Face Mask recipes!

Recipe: Honey Avocado Face Mask

Purpose: To soothe, hydrate, and smooth your skin

Makes: ½ Cup

Ingredients:

½ Avocado

¼ Cup Uncooked Oatmeal

1 Tablespoon Apple Cider Vinegar

2 Tablespoons Honey

1 Teaspoon Lemon Juice

Instructions:

  1. Mash and combine all of the ingredients in a small bowl and apply to your face. Be careful around your eyes.
  2. Let sit on your face for about 20 minutes.
  3. Rinse with warm water.
  4. Follow with your favorite moisturizer.

Recipe from NutritionStripped

Tell us about your favorite avocado dish or avocado beauty skincare in the comments below!

Behind the Scenes at Thrive Lab

My passion for creating clean beauty products began when I was 18 years old working as a makeup artist at Sephora. When the store had slow traffic, I would read the Cosmetic Ingredient Dictionary to learn about the function of different ingredients used in cosmetics. During the evenings, I would develop formulas and study chemistry to teach myself how to create beauty products free of toxins. I learned that it’s not just the ingredients used, but the process in which beauty products are made that impacts their performance.

After graduating from University of Washington, I joined Clarisonic, where I was able to work alongside brilliant chemists to design skincare formulations from scratch. I continued working for L’Oreal in their luxury division, traveling the world to find the industry’s most effective ingredients.

I was inspired to continue my path of creating toxin-free beauty products after losing my dear friend Kristy to cancer. The original Thrive Causemetics formulas started in my kitchen. Now, all of our products are formulated in our lab in Seattle, WA. Thrive is made by Thrive. We control every step of the process and don’t rely on outside chemists or manufacturing, allowing us to have a greater connection with our ingredients, product performance and quality. This also allows us to enlist our social media community for real-time feedback.

I’ve come to realize that a single ingredient can change the world, and that ingredient can even be you! From formula development to the packaging and naming of our products, we believe that collaborating with our customers helps us create stronger, more effective products. Including consumers in the product development process is integral to creating beauty products that our customers love, and ones that really work. Our community has helped us develop all of our products to date, including our best-selling Infinity Waterproof Brow Liner™ and Thrive’s latest launch, Triple Threat Color Stick™ for cheeks, eyes + lips. Thank you for being a part of our journey.
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