Visibly Target Fine Lines and Wrinkles with NEW Timeless Ambition™ Sculpting Serum hydrates deeply to restore firmness and give skin a sculpted look. SHOP NOW

Our Power 10-Peptide Serum hydrates deeply to restore firmness and give skin a sculpted look.
Shop Now
Back In Stock Pumpkin Spice Latte Liquid Balm Treatment™ Last year's so-good-it-sold-out lip treatment is back for fall! Snag nourishing, never sticky, liquid luxury before it's gone. SHOP NOW

Last year's so-good-it-sold-out lip treatment is back for fall! Snag nourishing, never sticky, liquid luxury before it's gone.
SHOP NOW

Best-Sellers

Liquid Lash Extensions Mascara™

Available in 2 shades!
$24.00

Brilliant Eye Brightener™

Available in 13 shades!
$24.00

Defying Gravity Eye Lifting Cream™

$46.00

Infinity Waterproof Eyeliner™

Available in 7 shades!
$22.00

Lip Mate High-Shine Reviving Topper™

Available in 4 shades!
$24.00
Introducing Timeless Ambition™ Firming Moisturizer. Our Timeless Ambition™ Power 7-Peptide Firming Moisturizer plumps skin with a gel cream that absorbs quickly and hydrates deeply. Shop Now

Our Timeless Ambition™ Power 7-Peptide Firming Moisturizer plumps skin with a gel cream that absorbs quickly and hydrates deeply.
Shop Now
New! Build your own set for 10% on your favorite makeup and skincare products when you customize your very own value set. Get started

Save 10% on your favorite makeup + skincare products when you customize your very own value set.
Get Started
1,000,000+ 5 Star Reviews. Our award winning liquid lash extensions mascara dramatically lengthens + strengthens lashes to give you the all-day look of professional lash extensions. Allure Best of Beauty 2020

Our Liquid Lash Extensions Mascara™ lengthens + strengthens lashes to give you the look of professional extensions!
Shop Now

For every product you purchase, we donate to help a woman thrive.

  • Fighting Cancer
  • Surviving
    Domestic Abuse
  • Emerging from
    homelessness
  • Adjusting to Life
    Outside the Uniform
Our Causes

Conscious Beauty

our clinically proven ingredients are always

  • Cruelty-Free
  • Vegan
  • Sulfate-Free
  • Paraben-Free
  • Fragrance-Free
  • Gluten-Free
View Ingredients

take a peek at our essentials

SWIPE THROUGH PRODUCTS TO EXPLORE CLICK THROUGH PRODUCTS TO EXPLORE

Shop Face
Shop Lips
Shop Eyes
Shop Skincare