Your lips are fragile and tend to dry out quickly, so you want to ensure any harmful or drying ingredients are not sabotaging them. While you might feel good about identifying your ideal shade of plumping lipstick, you’ll feel even better knowing that our formulas, including our lip treatments, are 100% vegan, cruelty-free, and void of parabens, sulfates, phthalates, and synthetic fragrances. So, you can be confident when applying our hydrating lipstick, which is also long-lasting, that you're using a product that prioritizes your safety and comfort while making you look and feel fabulous at the same time!