On Saturday, January 11, Thrive Causemetics and Bigger Than Beauty Skincare dedicated 100% of net proceeds to support Wildfire Relief, raising an incredible $500,000 in just one day. As a company based in Los Angeles, this crisis was deeply personal to our community. Thanks to you, we were able to turn compassion into action and provide essential support to those in need.
Your Generosity in Action
Providing Shelter and Essentials
Your support helped organizations provide shelter, food, and emergency assistance to displaced families. Thousands of people affected by the fires are now rebuilding their lives, thanks to your kindness.
The American Red Cross has been working tirelessly, with nearly 500 responders and local community members providing food, shelter, emotional care, recovery planning, and financial assistance. Over 12,600 overnight stays were provided, and more than 115,000 meals and snacks were distributed to those in need.
Supporting First Responders
Your generosity empowered the Los Angeles Fire Department Foundation to equip firefighters with life-saving tools and resources as they bravely combat wildfires and protect our communities. Because of your contributions, firefighters now have:
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Tire pumps
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Hydration backpacks
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Fire shelters
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Power banks
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Headlamps
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Generators for command center operations
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Hero wipes
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Coolers
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Jumper units
Caring for Animals in Need
Your donations helped Pasadena Humane and the Animal Wellness Foundation (AWF) provide shelter, veterinary care, and critical resources for pets and wildlife affected by the fires. Thanks to your support, AWF was able to:
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Take in evacuated animals and overflow from local shelters
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Provide free veterinary care to injured or displaced animals
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Distribute pet food and supplies to those impacted
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Assist rescue teams working behind fire lines
Feeding the Community
With your help, World Central Kitchen (WCK) has been able to serve more than 600,000 nourishing meals to families, first responders, and volunteers. Your support fueled a network of over 80 restaurant and food truck partners, ensuring that warm, comforting meals reached communities who needed them most.
Ongoing Support for Education and Local Businesses
Your kindness continues beyond immediate relief. Because of you, we are actively working to provide scholarships to students affected by the fires, helping them stay on track despite the challenges they face. Another way we are continuing our Los Angeles fire relief efforts is by supporting local businesses in their journey to rebuild and recover.
Your Support Provided Comfort
Beyond financial support, your contributions allowed us to donate over $250,000 worth of Thrive Causemetics and Bigger Than Beauty Skincare products to individuals who were displaced or lost their homes. These donations, distributed through our incredible Giving Partners, provided much-needed comfort and self-care to those facing unimaginable hardship. Special thanks to our partners who helped make this possible:
Thank You for Being Part of This Mission
This incredible impact was only possible because of you. Your generosity and support turned a single day into a powerful movement for good. Every action you took contributed to wildfire survivors, first responders, animals, and communities in need.
We are profoundly grateful for this community and family and your unwavering support. Thank you for standing with us and making an extraordinary difference.
Los Angeles is Rebuilding Together
While we have made a significant impact, the work is far from over. Los Angeles is a resilient city, and together, we will continue to rebuild and support those still recovering. Thrive Causemetics remains committed to standing by our community every step of the way, ensuring that no one faces this journey alone. We are here for you, today and always.
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