Our Top Picks for You

Master your beauty routine with our best-selling vegan and cruelty-free makeup brushes + tools! Use our lash curler to capture + curl every lash in a gentle squeeze, without pinching or tugging on your lashes. Apply liquid, cream + powder formulas with our dual-action makeup sponge that delivers a seamless finish every time. The soft, bouncy texture provides an easy and streak-free application. Our ultra-soft, synthetic brushes are created with Smart-Sweep Vegan Fibers™ to mimic the texture + payoff you would get from real animal hair. We have a variety of brushes to help you with your eyeshadow, eyeliner, highlighter, blush and bronzer application. Each brush is designed to pick up the perfect amount of powder and allows you to easily control your level of application.