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Best Sellers

Liquid Lash Extensions™ Mascara, Allure Best of Beauty 2020 Mascara Award Winner, lengthening mascara, non-clumping mascara, long lashes mascara, everyday mascara, evening mascara, go-to mascara

Liquid Lash Extensions™ Mascara

Available in 3 shades!
$24.00
vegan waterproof brilliant eye brightener

Brilliant Eye Brightener™

Available in 13 shades!
$24.00
vegan lip tint

Sheer Strength™ Hydrating Lip Tint

Available in 6 shades!
$26.00
waterproof eyeliner pencil

Infinity Waterproof Eyeliner™

Available in 7 shades!
$22.00
Waterproof Eyeshadow stick

Infinity Waterproof Eyeshadow Stick™

Available in 8 shades!
$26.00

The 6 dreamy shades of our new Sheer Strength™ Hydrating Lip Tint give you deeply hydrated lips all day, with an effortless hint of tint.
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Our best-selling Liquid Lash Extensions™ Mascara lengthens lashes to give you the look of professional lash extensions!
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For every product you purchase, we donate to help a woman thrive.

  • Fighting Cancer
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    Domestic Abuse
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    Outside the Uniform
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Conscious Beauty

our clinically proven ingredients are always

  • Cruelty-Free
  • Vegan
  • Sulfate-Free
  • Paraben-Free
  • Fragrance-Free
  • Gluten-Free
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