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Thrive Causemetics

Eye Lift 360°™ Waterproof Eyeshadow Primer

$26
Variant
Translucent

Our age-defying talc-free eye primer works 360° around your eyes to create the perfect hydrated, crease-proof, color-boosting canvas to grip eyeshadow, prolonging wear time and allowing for flawless blending. Use under the eyes to prep for concealer and smooth fine lines + skin texture for a crease-free base.  

What Makes It Different?

  • Long-Lasting Wear: This long-lasting waterproof primer extends eyeshadow wear for up to 24 hours while intensifying the color of shadows, keeping them looking fresh and vibrant all day long.

  • Talc-Free Formula: Our updated talc-free formula is an age-defying, skin-smoothing solution that refreshes the delicate skin around your eyes and reduces the appearance of fine lines + wrinkles.

  • 360° Application: Apply under the eyes to help minimize the appearance of fine lines and prep skin for concealer. Apply all over the lid to create a flawless base for shadow and amplify vibrancy that lasts all day. 

  • Ophthalmologist tested and approved! Our eye primer is gentle enough for even the most sensitive eyes and contact lens wearers.

How To Use

Apply a small amount of eye primer to bare lids or under the eyes, let it set for 30 seconds, then apply your eyeshadow or concealer.

Ingredients & Technology

  • Powered by Eye Revive Complex™, this formula contains a high-performance advanced peptide blend called Matrixyl®3000 OS that supports skin by promoting visible wrinkle smoothing and the improvement of skin firmness, tone and elasticity.

  • Formulated with antioxidant rich Vitamin C to help brighten and even out skin tone, improving the appearance of dark circles and providing powerful antioxidant protection for younger-looking skin.

  • 100% vegan + cruelty-free! Our high-performance ingredients are always formulated without parabens, phthalates, sulfates and synthetic fragrance.

  • Full Ingredients

Karissa’s Pro Tips

Blur Dark Circles: Wear alone on your eyelid, brow bone + under eye area to blur discoloration + dark circles.

Blemish Coverage: Gently dab a small amount of Eye Lift 360º™ Waterproof Primer over any blemish or dark spot you'd like to conceal to create a blurred, color-gripping base, then apply Thrive Causemetics® Buildable Blur™ CC Cream or Thrive Causemetics® Buildable Blur™ HD Creaseless Concealer over top for flawless full coverage.

Prevent Creasing At Your Smile Lines: Press a small amount of Eye Lift 360º™ Waterproof Primer to fill in your smile lines and keep your Thrive Causemetics® Buildable Blur™ CC Cream locked in place.

Good Complexion Starts With Good Skin: Moisturize and tighten the look of the eye area with Bigger Than Beauty Skincare® Defying Gravity™ Eye Lifting Cream before starting any eye look.

Your purchases have given back $150 million+ to help communities thrive. SEE HOW
Your purchases have given back $150 million+ to help communities thrive. SEE HOW

Details

  • What Else You Need To Know

    This innovative waterproof eye primer works 360° around your eyes to create the perfect crease-proof, smudge-proof, color-boosting canvas. Concealers don't crease, and eyeshadows stay vibrant + budge-proof all day. Formulated with Matrixyl®3000 OS and powered by Eye Revive Complex™,  this eye primer is an age-defying, skin-smoothing solution that refreshes the delicate skin around your eyes and reduces the appearance of fine lines + wrinkles.

    • Paraben-Free
    • Sulfate-Free
    • Formulated without Phthalates
    • Vegan
    • Cruelty-Free
    • No Synthetic Fragrance
    What is Matrixyl®3000 OS? Eye Lift 360°™ Waterproof Eyeshadow Primer is formulated with Matrixyl®3000 OS, an ingredient clinically shown to reduce signs of aging and improve the appearance of wrinkles, skin tone, elasticity, and firmness. Why we love it:
    • Visibly reduces wrinkle depths and volume by 19.9% and 23.3% *
    • Improved skin roughness by 16% making the skin visibly smoother.*
    • Skin radiance increased by 15%*
    • Reduced the appearance of deep wrinkles by 39.4% after 2 months of use.**
    • Visibly improves elasticity by +5.5%, Improved elasticity signifies a more youthful appearance.***
    *Based on an independent clinical study on the specific ingredient Matrixyl 3000™. 24 female volunteers aged between 42 to 67 years, daily application for 2 months. **Deep wrinkles were assessed using profilometry, where impressions of the skin (e.g., crow’s feet area) were analyzed to measure the wrinkle area and distribution​​.*** Measured by a cutometer. 

  • NET WT. 0.27 fl oz / 8 mL

Gallery Image | Eye Lift 360 Waterproof Eyeshadow Primer Style Image | Component

Real Results

* in a consumer perception study of 33 participants 16 hours after application.

** in a consumer perception study of 33 participants 24 hours after application.

96%

*agree Eye Lift 360°™ Waterproof Eyeshadow Primer extends the wear of eyeshadow to last all day.

93%

*agree Eye Lift 360°™ Waterproof Eyeshadow Primer prolongs the wear time of eyeshadows and keeps eyeshadow from fading and smudging.

96%

**agree Eye Lift 360°™ Waterproof Eyeshadow Primer intensifies the color of eyeshadows, keeping them looking fresh and vibrant.

96%

**Agree Eye Lift 360°™ Waterproof Eyeshadow Primer dries down quickly without feeling sticky.

93%

**agree Eye Lift 360°™ Waterproof Eyeshadow Primer helps eyeshadow and concealer grip to eyelid/eye area.

87%

**agree Eye Lift 360°™ Waterproof Eyeshadow Primer blurs texture and smooths the eyelid area.

87%

**agree Eye Lift 360°™ Waterproof Eyeshadow Primer doesn’t feel oily or cakey on the eyes.
Gallery Image | Eye Primer Ingredients

Ingredients

  • Matrixyl®3000 OS

    This powerful peptide supports skin by promoting visible wrinkle smoothing and the improvement of skin firmness, tone and elasticity.

  • Vitamin C

    Brightens and evens out your skin tone, providing powerful antioxidant protection for younger-looking skin.

  • Hydrolyzed Hyaluronic Acid

    A hydration overachiever, these smaller sized molecules penetrate deeper into the surface layers of skin than traditional hyaluronic acid, visibly plumping the look of wrinkles and minimizing the appearance of fine lines.

  • Licorice Root Extract

    Helps depuff under eyes and diminish the appearance of hyperpigmentation + skin discoloration for renewed, radiant skin.

  • Vitamin E

    A powerful antioxidant that neutralizes free radicals + helps rejuvenate and hydrate skin.

  • Kaolin Clay

    Used to reduce shine, Kaolin helps this formula remain crease-free by balancing moisture and reducing excess oil without drying out the sensitive skin around your eyes.

  • Full Ingredients

Frequently Asked Questions

    • What is the difference between the new Eye Lift 360°™ Waterproof Eyeshadow Primer and the old Eye Lift 360°™ Waterproof Primer?

      This product has been reformulated to no longer contain talc. We have also made minor updates to the packaging for the best possible customer experience!

    • Why is a talc-free formula important?

      The talc we use in our Thrive Causemetics products is sourced in its purest form to be asbestos-free and cosmetic-grade. That said, as a company that always puts our customer feedback first, we wanted to provide the products our community wanted from us! We understand that some customers would prefer a formula that didn’t contain talc and that’s why we wanted to ensure we created Eye Lift 360°™ Waterproof Eyeshadow Primer.

    • What does an eye primer do?

      An eye primer is a cosmetic product designed to create a smooth, even base for eye makeup. It helps prevent creasing, enhance color, reduce oiliness, improve blending, and increase the longevity of your shadow.

    • What makes our Eye Lift 360°™ Waterproof Eyeshadow Primer different?

      What makes this waterproof eye primer truly innovative is that it also delivers anti-aging benefits you’d normally get from your favorite eye cream. Our Eye Revive Complex™ has a high-performance advanced peptide blend called Matrixyl®3000 OS that supports skin by promoting visible wrinkle smoothing and the improvement of skin firmness, tone and elasticity.

    • Do you put eye primer on before or after eye makeup?

      Using an eye primer before your eye makeup allows it to work its magic in prepping your lids so your eyeshadow and other products adhere better and perform at their best. Make sure your lids are clean and dry to create a smooth base and ensure your makeup lasts longer and looks more vibrant.

Our Commitment

  • Vegan and Cruelty-Free

  • Leaping Bunny Certified