906 Reviews

Eye Lift 360° Waterproof Primer™


Create the perfect crease-proof, smudge-proof, color-boosting canvas with this age-defying primer. Ophthalmologist tested!

What Makes It Different
  • Powered by Eye Revive Complex™ to support skin’s natural collagen + elastin production while smoothing + reducing the appearance of fine lines.

  • 100% of participants agreed that Eye Lift 360° Waterproof Primer™ prevented their eye product from creasing on their eyelids.*

  • Dermatologist + ophthalmologist tested and approved! Gentle enough for even the most sensitive eyes and contact lens wearers.

  • Brightens + improves the look of dark circles with vitamin C, licorice root and caffeine to depuff. More Key Ingredients Below

  • 100% vegan + cruelty-free! Our high-performance ingredients are always formulated without parabens, phthalates, sulfates and synthetic fragrance.

  • Full Ingredients List

Purchase Frequency

bigger than beauty giving mission

For every primer you purchase, we donate to help communities thrive.

Learn More


How To Use

Apply a small amount to bare lids or under eyes, let set for 30 seconds, then apply your eyeshadow, concealer or Buildable Blur™ CC Cream.

What Else You Need To Know

This innovative waterproof power primer works 360° around your eyes to create the perfect crease-proof, smudge-proof, color-boosting canvas. Concealers don't crease, and eyeshadows stay vibrant + budge-proof all day. Powered by Eye Revive Complex™, an age-defying, skin-smoothing solution that refreshes the delicate skin around your eyes and reduces the appearance of fine lines + wrinkles.

Eye Primer - Details Image

Ingredients Full Ingredients List

Vitamin C

Brightens and evens out your skin tone, providing powerful antioxidant protection for younger-looking skin.


A skin-calming powerhouse antioxidant that reduces the appearance of puffiness and dark circles.

Hyaluronic Acid

A hydration overachiever that holds 1000x its weight in water to instantly smooth and hydrate, reducing the appearance of fine lines.

Licorice Root Extract

Helps diminish the appearance of hyperpigmentation and skin discoloration for renewed, radiant skin.

Karissa's Pro Tips

Blur Dark Circles + Discoloration

Wear alone on your eyelid, brow bone + under eye area to blur discoloration + dark circles.

Blemish Coverage

Gently dab a small amount of Eye Lift 360º Waterproof Primer over any blemish or dark spot you'd like to conceal to create a blurred, color-gripping base, then apply Buildable Blur™ CC Cream or Buildable Blur™ HD Creaseless Concealer over top for flawless full coverage.

Prevent Creasing At Your Smile Lines

Press a small amount of Eye Lift 360º Waterproof Primer™ to fill in your smile lines and keep your Buildable Blur™ CC Cream locked in place.

Bigger than Beauty
giving mission

For every product purchased, we donate to help communities thrive.

  • Fighting Cancer

  • Surviving Domestic Abuse

  • Emerging from homelessness

  • Adjusting to Life Outside the Uniform

  • Racial Justice

  • Underserved Marginalized Youth

  • Education

  • LGBTQ+

Our Causes

Recommended Products