The hottest trend at New York Fashion Week had nothing to do with a new "designer of the moment" or the latest pattern. It was instead the idea that even the most fashionable industry could be in need of makeover; that is, a beauty makeover.
Typically when we talk about New York Fashion Week, the first thing that comes to mind is avant garde designs and muted makeup, but this season, Thrive Causemetics shifted the focus from fashion to the face.
Thrive hosted the inaugural New York Fashion Week beauty runway show on February 10th featuring powerful women from the beauty and fashion industry who walked in nondescript clothing, specifically, black shift dresses, to ensure all eyes were on their gorgeous glam. We tapped celebrity makeup artists Ashley Donovan, Brian Dean, Tina Turnbow and Leah Merriam to create one-of-a-kind looks, highlighting each woman’s individual beauty.
The show began with models showcasing their best facial feature: eyes, lips, and cheeks which ultimately built into a full face of makeup for our final looks of the night.
Photo credit: Guest List Blog
Designed by Francesco Bilotto, our interactive Giving Tree allowed guests of our Thrive New York Fashion Week beauty runway to participate in a $25,000 product donation to NY-based thrivers by writing handwritten notes of encouragement to each woman.
Stay tuned for more behind the scenes pictures from this historic event.