1. Lengthen Your Lashes
Winner of the Allure 2020 Best of Beauty Awards for Best Tubing Mascara.
Winner of the Glamour Best Clean Beauty Products of 2020 Award for “The Best Mascara".
Winner of the Prevention Beauty Awards for 2019 for Best Mascara.
Over 275,000 5-star reviews on Ipsy as of April 2020!
2. Supports, Longer Healthier Looking Lashes
Infused with two of nature's most effective emollients, shea butter and castor seed oil, to condition lashes during wear.
3. Your Purchase Helps Women Thrive
We believe in responsive giving so we can support women in the most meaningful way possible.
Whether it's our high-performance products or much-needed funds, the donations that you make possible help women thrive. mascara
4. Easy Removal
Our unique tubing formula will rinse off each lash, leaving no mascara streaks behind or black stains on your towels!
5. Vegan + Cruelty-Free
Peta Approved: Verifies that we do not use any ingredients sources from animals or made from animal by-products.
Our clinically proven ingredients are always formulated without parabens, phthalates and sulfates.
Orchid Stem Cell Complex™
Helps stimulate + support longer, healthier-looking lashes over time
Flake-Free Tubing Technology™
Combines rejuvenating Korean pasque flower extract and ultra-flexible film-forming polymers to dramatically lengthen + fortify every lash from root to tip
Youth B5 Complex™
Combination of vitamin B5 + sodium hyaluronate to moisturize + strengthen lashes