NEW FORMULA

Focus Eyeshadow™ Palette

Simplify your eye routine with the only four shades you need, crease, lid, define, and highlight, for an effortlessly cohesive eye look without the guesswork.

Easy as 1-2-3-4

Build Your Base: Using the Crease Eyeshadow Brush, sweep the Crease shade across the lid and along the lower lash line to create a soft, smoky base.

Brighten the Lid: With the Lid Eyeshadow Brush, apply the Lid shade to the center of your eyelid, stopping before the outer corner to maintain dimension.

Define & Sculpt: Using the Crease Eyeshadow Brush, apply the Define shade to the outer corner of the lid, blending into the crease to sculpt and add depth. Then, with the Eyeliner Brush, sweep the Define shade along the upper and lower lash line for balanced, cohesive definition.

Highlight: Use your ring finger or the Lid Eyeshadow Brush to press the Highlight shade into the inner corner and just under the brow bone for a lifted, brightening effect..

Find Your Focus

Not sure where to start?

Warm Neutrals

Built for warmth. Gold, bronze, sun-warmed browns.

Best for: warm-toned wardrobes, to achieve a "your skin but better" glow.

Cool Neutrals

Built for contrast. Taupe, slate, and smoky cool-browns.
Best for: pink/neutral undertones, monochrome or jewel-tone wardrobes, a more sculpted, smoky finish.

Ingredients That Earn Their Place

Skincare-first formulation means your eyeshadow works as hard as it wears.