What is this so-called “hydration miracle” called hyaluronic acid that seems to be popping up in everyone’s favorite skincare products? Hyaluronic acid is a naturally-occurring molecule (specifically a polysaccharide) found in skin, hair, eyes, joints and nerves that acts as a cushion to promote collagen and elastic, keeping us looking and feeling young! Why do we love it? Hyaluronic acid holds 1,000 times it’s weight in water, so it is literally a super magnet for moisture.

Along with proper sun protection, adequate skin hydration is crucial to combat the signs of aging, which is why hyaluronic acid, or it’s sister ingredient, sodium hyaluronate, is a must. The clinical data on this rock star ingredient’s benefit in skin care inspired us to include it in both our Infinity Waterproof Eyeliner and Infinity Waterproof Brow Liner.

What is the difference between hyaluronic acid and sodium hyaluronate?

Sodium hyaluronate is a water-soluble salt form of hyaluronic acid created by scientists to increase stability and lessen the likelihood of oxidization. The two names (hyaluronic acid and sodium hyaluronate) are used interchangeably in the beauty industry, but they do have their differences.

We choose to use sodium hyaluronate in our products because it is a smaller molecule, which allows it to more easily penetrate the skin. Our proprietary form of sodium hyaluronate is specifically engineered in our labs to have a low molecule weight for maximum bioavailability.

Why do we include it in our eyeliner and brow liner?

Sodium hyaluronate helps your skin and hair retain moisture while reducing trans-epidermal water loss (TEWL). As we age, our eyelids lose elasticity and moisture sodium hyaluronate helps to reduce the appearance of wrinkles by “plumping up” the skin.

What does sodium hyaluronate look like?

Both hyaluronic acid and sodium hyaluronate are created in a solution form that is primarily comprised of water before it is added to our formulas. Here’s what it looks like:  

Stay tuned for more Thrive products incorporating the powerful benefits of sodium hyaluronate!