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Bigger Than Beauty® Annual Impact Report

Bigger Than Beauty™ Annual Impact Report

With support from YOU, in 2020 we gave back to over 200 nonprofit Giving Partners that support women and their communities. We’re filled with gratitude for the work that we’ve been able to accomplish together during a year that was extremely challenging. To us, being kind and being of service to others is what it means to be Bigger Than Beauty®. We’re so thankful to have you as part of our Thrive Causemetics® Family. 

Here are some of the causes + communities you helped us give back to in 2020: 

First responders 
Women experiencing homelessness
Women fighting cancer
Families facing food insecurity
Racial justice advocacy
Grocery + restaurant workers
Women surviving domestic abuse
Underserved marginalized youth
Healthcare professionals
LGBTQ+ advocacy organizations
Women veterans 


Together, we were able to: 

  • Donate products and funds to 200+ nonprofit Giving Partners across the country dedicated to helping women and their communities thrive. 
  • Launch the Thrive Causemetics® $1 Million COVID-19 Response Fund to support those impacted by COVID-19. 
  • Raise essential funds for our Giving Partners, Meals on Wheels and Feeding America, to provide 1 million meals to people facing food insecurity.
  • Donate over $100k to our Giving Partner, Baby 2 Baby, who is helping families facing poverty receive basic necessities like diapers, clothing, cribs and more.
  • Provide over $650k in Thrive Causemetics® products to Frontline Workers working in grocery stores, restaurants, hospitals, clinics and nursing facilities across the country. 
  • Dedicate 100% of profits from our Moisture-Enriched Hand Sanitizer to our Giving Partner, Black Women’s Health Imperative, who is improving health for Black women + girls.
  • Pledge an additional $5 million in products + funds to our Giving Partners who are combatting root-causes and symptoms of systemic racism.

We are so excited to see the impact we can make with you, our Thrive Causemetics® Family, in 2021. Together, we're Bigger Than Beauty®

Comments on This Post (97)

  • Feb 28, 2023

    @Scarlett – Thank you for sharing this feedback with us! We will absolutely share this feedback with our team. We would like to mention that we do have monthly sales along with the Build Your Own Set Feature where you receive 10% off of each item. Here is a direct link:

    — Thrive Causemetics

  • Feb 28, 2023

    Happy to support a company that supports women and causes that are close to my heart!

    — Tatum Oliver

  • Feb 27, 2023

    Best mascara I’ve ever used. I didn’t even know about the charity work. Awesome!

    — Beth Lockhart

  • Feb 27, 2023

    I have purchased your mascara and eye shimmer pencils. Best products I have ever used. I have my daughter and friends hooked on the mascara. I had no idea the social impact you were making. Such an amazing use of your talents and business. I am going to try the eyeliner and CC cream now. I do not believe I will need to buy cosmetics anywhere else. You have simplified my routine and made such a lasting impact in our community. Thank you!

    — Elizabeth Vitali

  • Feb 27, 2023

    Products are wonderful

    — Mary Kristina scheidt

  • Feb 27, 2023

    I really like your productd

    — Mary Scheidt

  • Feb 27, 2023

    Everything I’ve read about your products tell me I should be shopping with you. I desperately want to try your DEFYING GRAVITY line – the reviews are so good it must contain water from the actual Fountain of Youth. I’m 53 and my face thinks I’m now about an inch shorter than I am (Where the hell did these jowls come from?!?) Plus, I’ve always tried to be a person who shares because I don’t need much to be happy. The problem is I don’t have much anymore. My husband and I grew up in middle-and upper-class households but thanks to the economy, a few disappointing decisions and the pandemic we are now working poor and just outright poor, existing paycheck to paycheck with little to no disposable income and giving any extra we get to our teen son so he doesn’t feel less than his peers. I feel horrible if I spend more than a few dollars on HBA, but the cheap products aren’t doing my skin any favors, for sure. I don’t know that I could spend over$20 on an eyeliner or gasp over $70 on skincare that will only last one month. I REALLY wish I could. I wish there was some way to earn discounts, like hand writing notes of encouragement for your goody bags, or making valentine cards or Christmas cookies or something… Oh well. I’ll just keep saving my pennies and praying our fortunes will turn and I’ll be able to go shopping without guilt! Thanks for the wonderful things you do for all (well, most) women!

    — Scarlett O'Holly

  • Nov 14, 2022

    These comments are moving! I just made my first purchase and am so excited to receive it! I have a feeling I am going to be very pleased with THRIVE ! I’ll keep you posted on my suspenseful, excited reveal! Can’t wait.

    — Christine Carey Moscatelli

  • Feb 25, 2022

    On payday I’ll be buying for sure. I don’t mind paying more for a good product, especially when part of the profits go to helping charities. Thank you Thrive for doing such great work!

    — Mimi A

  • Jan 25, 2022

    I want to thank you so much for your company for helping so many woman and so many of your charities! I tried your products, mascara and your waterproof eye liner not only because they are the best I’ve ever tried for more then a few years now but it also made me want to because of how many woman in need, do need your help! You’re a great company and so very kind and giving to those you help. Thank you again for all you all do! God Bless You All!!! I will always stay your customer!

    — Karen Frost

  • Jan 25, 2022

    I have enjoyed useing the skin care and makeup. I love everything I have purchased.

    — nadine bonin

  • Dec 27, 2021

    The one that is dear to me, is the women experiencing homelessness. I was there at one point. I didn’t have anything to protect my skin. I ended up with huge brown blotches on my face. It’s so important to have something to put on your face to make you feel better about yourself. So thank you from someone who was there at one point. It is such a huge deal!!!!!

    — Dalia Rittman

  • Dec 27, 2021

    Thank you so very much for following up with your promises, it means a lot to me personally, especially going through MLD alone and afraid. I made it thanks to my brother’s stem cells however, it still means so very much to me personally. Life can be scary honestly and getting through what I’ve gotten through, means a lot to me.


    Katie Markiewicz, BSN RN

    — Katie

  • Dec 27, 2021

    I love what your organization is doing and I wish I could do something from afar. I live in Southern New Mexico and would love to participate in your card writing gor Valentines Day. Like most I live on a very limited income and have more time than money!

    — Jacqueline Divyak

  • Dec 28, 2021

    I am deeply moved by what you are doing to give and help these organizations. God bless your service and company immensely!

    — Yvette Melby

  • Dec 27, 2021

    Thanks for all the good work you do for women all over the world.

    — Millie Smith

  • Dec 28, 2021

    I just want to say thank you to those who recognize the issue of homelessness. I never would have thought this would happen to me but it did. The bad part about it is not only did it happen to me but it also happened to my mom. It has been rough on me the past couple of months but I know things will get better. I was recently released from prison bc of some bad choices due to a bad lifestyle. I am now working to be a better person and build a better life for me and my mom. I’ve learned so much good and bad. I now know that focusing on the good and being a good person brings good results and that’s why I thought I should say thank you!

    — Shae Terrell

  • Dec 28, 2021

    As a RN, I appreciate what thrive is doing to alleviate the pain so many folks have gone through these past almost two years. We need to love & take care off each other & I appreciate a company that makes a good product & want to also give back to help those who need a helping hand. With so much fear & blame goi g around, it’s refreshing to find a company whose bottom line is bigger than mere profit. I pray that this year will surpass your expectations & that you continue to bless women & nonprofits that are helping those in need. This will be my first order but I need to familiarize myself with all your products first. I learned about you from my daughter who bought her first kit not too long ago. Love your mascara because it’s waterproof & I tend to cry a lot for & with those I care for. Blessings!

    — Deborah

  • Dec 28, 2021

    Hello, I am so happy to find your site ! I , myself, have been battling stomach cancer since May of 2020. My journey is not yet over even after 3 months of chemotherapy ,6 weeks of radiation followed by surgery to remove my entire stomach as well as my spleen. Even after all of this I still had to go through another 3 months of chemotherapy. Thank you for all you are doing !

    — Brenda J. Fournier

  • Dec 27, 2021

    What a beautiful thing you are doing. So many women will be happy to receive the underlying love 💕 from your products and pledges. It really touches me when companies reach out like this. Thank you and may God Bless you!!

    — Elaine

  • Dec 29, 2021

    It’s wonderful to give to those in need and to those in the very front lines when our country is in crisis,
    It’s a wonderful feeling to see a smile on the faces of those that have helped you when you’ve been in need. Thank You So Much To All Of You.

    — Sunilda Bravo

  • Dec 29, 2021

    It’s wonderful to give to those in need and to those in the very front lines when our country is in crisis,
    It’s a wonderful feeling to see a smile on the faces of those that have helped you when you’ve been in need. Thank You So Much To All Of You.

    — Sunilda Bravo

  • Dec 29, 2021

    Hello Thrive,
    I’ve heard so many great things about your products, and I’m super excited to hear that you give back to woman and the community.
    It’s a beautiful feeling to give and knowing that I’m a part of it for purchasing your products is gratifying.
    Thank you for what you do!

    — Lupe Castro

  • Dec 30, 2021

    I love this Capability and all of the people that are you and I. I will call when I’m ready to extend my order’s for you and I. Hopefully this will help all those who are in need!! Thank you 🥰😘🤗

    — Kelley Topping

  • Dec 29, 2021

    I am happy and proud to be a customer for a company who believes that a big part of its mission is giving back, especially to women and children.

    — Trude Hursh

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