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Bigger Than Beauty® Spotlight: Keep A Breast Foundation

Keep A Breast

At Thrive Causemetics®, we are honored to have supported just over 500 Giving Partners through our Bigger Than Beauty® Giving Program! Our community grows each year, and we always look forward to expanding the Thrive Causemetics® family. A few organizations have been with us since the very beginning and for that we are so grateful. This includes the Keep A Breast Foundation (KAB), an incredible organization working to reduce breast cancer risk and its impact globally through art, education, prevention and action. 

Thrive Causemetics® first joined forces with KAB all the way back in 2015, at a Young Survival Coalition event in Seattle, Washington. This event was designed to help young breast cancer survivors create mutual connections to feel supported, empowered and hopeful.  

Shaney jo, Keep A Breast founder

This event marks the first time we met Shaney jo Darden, the Founder of Keep A Breast! Shaney jo founded KAB in 2000, after a close friend was diagnosed with breast cancer. She is a leading voice and philanthropy expert in the cultural conversation about breast cancer, and has received many awards for her innovative fusion of advocacy and art.  

At Thrive Causemetics®, we name all of our color cosmetics after people who have inspired the brand in someway. So, earlier this year, we were thrilled to launch our “Shaney jo” Infinity Waterproof Eyeshadow Stick™, to honor the incredible work Shaney jo has done to support the cancer community. This shade is a beautiful caramel matte color that looks incredible on all skin tones.

Shaney jo is an innovator, paving a new path in breast cancer awareness through prevention and education. KAB believes that “prevention is the cure”, and with this value, they sought to create an app that would educate individuals on their own breast health journey. On October 1st, 2019, Thrive Causemetics® pledged 100% of profits to fully fund the launch of Keep A Breast’s newly redesigned app! We donated over $130,000 to help with their efforts. 

Keep A Breast QR Code

The Keep A Breast app empowers women - especially younger women - to be their own health advocates by making breast health information more widely accessible. This includes step-by-step self-check tutorials featuring animated GIFs, expanded breast health resources and information, and methods to access medical and emotional support when needed. According to Keep A Breast's website, about 1 in 8 women will get breast cancer in their lifetime. When breast cancer is detected early, in the localized stage, the 5-year survival rate is 98%.

The KAB App has been downloaded more than 150,000 times all over the world. It is available in both English and French, and now Spanish. The Keep A Breast app is available as a free download from the Apple Store and Google Play. You can find out more about Keep A Breast Foundation on their website or by scanning the QR code above.

Thrive Causemetics + Keep A Breast office party

To celebrate the launch of this new app, Shaney jo co-hosted a Thrive Causemetics® office party in early 2020 (pre-pandemic), where she shared breast health information and guided the team through app features.

Since our partnership began in 2015, YOU have helped us donate over $150,000 in cash and Thrive Causemetics® products to the Keep A Breast Foundation to support breast cancer prevention and education all over the world. 

Thanks to YOU, our Giving Partners are empowered to create real, positive change in this world. Together, we're Bigger Than Beauty®.

Comments on This Post (17)

  • Feb 22, 2023

    I beat breast cancer last year. I had 2 surgeries. Wonderful cancer surgeon. If I knew product


  • Feb 1, 2023

    I am a Breast Cancer thriver, 2 years now. I appreciate or mission and products!
    The beauty productscwere one of the few things that made me feel good during my treatments.
    Thank you!

    — Jan

  • Feb 1, 2023

    I am also a breast cancer survivor we are warriors ladies

    — Rose Siira

  • Jan 25, 2023

    I am an 8 year breast cancer survivor- triple negative with BRCA positive –
    I love the company and what you stand for- congratulations on great products and continuing the strive to THRIVE

    — Trish Riley

  • Jan 25, 2023

    I also am a cancer survivor. Never knew this news that thrivecausemetics .com , help surport breast cancer awareness. I just recently purchased some new products and I received a email about the breast cancer save a boob . I love thrive’s products and have been using there makeup eye liners ,ect . Which make me feel like a million bucks & I feel amazing . Thank you your surport for sponsoring other’s like my self who continues to win the fight!

    — Karen

  • Jan 18, 2023

    I too am a breast cancer survivor. I was 31 years old with two little boys 9 & 5 when I found my lump. But that was 37 years ago. No one in my family had ever had cancer of any kind. And I had nursed my second son. I am thankful to say I am now a Grandmother.
    Thank God!!!

    — Owenetta Murray

  • Jan 4, 2023

    I am a two year breast cancer survivor. I love thrive cause metics products. My favorite is the liquid last extensions mascara. I was using this mascara before I was diagnosed with breast cancer. Happy to support others. Happy New Year 2023!!!

    — Patrice Frink

  • Dec 28, 2022

    While I personally have never had breast cancer,I have been diagnosed with stage 4 colon cancer! This is a wonderful program and I am happy to support it! As soon as I receive my newly purchased products,I will give my review. I believe that it’s still good to feel like a beautiful person,inside and out,no matter what we are going through! Thank you for reading my message!😊

    — Kathryn Hodges

  • Dec 28, 2022

    I am also a Breast Cancer Survivor!! I think this is awesome! I’m so blessed that when I buy your products that some of the proceeds go towards Breast Cancer! Thank You!!

    — Lori

  • Dec 15, 2022

    Thank you so much for your support of Breast Cancer prevention, awareness and cure. I am a breast cancer patient and am also a proud Thrive customer. It is amazing the amount of help you have given and I can’t thank you enough!

    — Linda M.

  • Jan 4, 2023

    I love supporting businesses owned and run by WOMEN and I am extremely grateful to be a part of supporting Keep A Breast Foundation.

    I love the beauty from Thrive Causemetics. Kudos to all of you for empowering a cause to change and support the lives of women in all of the areas that you do. God Bless all of you, Vicki

    — Vicki Passante

  • Feb 28, 2023

    I love supporting businesses owned and run by WOMEN and I am extremely grateful to be a part of supporting Keep A Breast Foundation.

    I love the beauty from Thrive Causemetics. Kudos to all of you for empowering a cause to change and support the lives of women in all of the areas that you do. God Bless all of you, Vicki

    — Vicki Passante

  • Feb 28, 2023

    First of all, I love your cosmetics!
    I appreciate your dedication to help support breast cancer awareness and education.

    I am a 25 year survivor and part of an all breast cancer survivor dragon boat team located in Pittsburgh PA. Our team has been growing over the years with some young survivors who have benefited from joining our team.

    Please visit our website at to learn more about our unique floating support group.

    Thank you

    — Darlene Goldfinch

  • Feb 28, 2023

    My daughter in law was diagnosed with breast cancer at age 33 after her youngest daughter, who was born with half a heart, had her third heart surgery and later developed epilepsy. Her mother had to go through a lumpectomy, chemo and radiation while she was three and her sister was six. Fast forward 11 years she has breast cancer again in the other breast at age 44 and had a double mastectomy. She is such a role model and deserves your product named “Kerri” in her honor.

    — Sarah McCanless Haarlow

  • Feb 28, 2023

    I just learned Friday that I am a 5 year breast cancer survivor.

    — Patsy Chafin

  • Feb 28, 2023

    Your AWESOME Thrive products & PHENOMENAL foundations such as “Keep a Breast are the reasons why I not only use your make-up & lotions, but I also highly recommend it to others!

    — Mary Westmoreland

  • Feb 28, 2023

    I had breast cancer surgery and radiation treatments early this year. As a breast cancer patient I am so excited to learn of your organization. Kudos to Thrive for their donations and your efforts to provide information to women. Hopefully many lives will be saved because of you.

    Murfreesboro, TN

    — Donna

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