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Bigger Than Beauty® Spotlight: Keep A Breast Foundation

Keep A Breast

At Thrive Causemetics®, we are honored to have supported just over 500 Giving Partners through our Bigger Than Beauty® Giving Program! Our community grows each year, and we always look forward to expanding the Thrive Causemetics® family. A few organizations have been with us since the very beginning and for that we are so grateful. This includes the Keep A Breast Foundation (KAB), an incredible organization working to reduce breast cancer risk and its impact globally through art, education, prevention and action. 

Thrive Causemetics® first joined forces with KAB all the way back in 2015, at a Young Survival Coalition event in Seattle, Washington. This event was designed to help young breast cancer survivors create mutual connections to feel supported, empowered and hopeful.  

Shaney jo, Keep A Breast founder

This event marks the first time we met Shaney jo Darden, the Founder of Keep A Breast! Shaney jo founded KAB in 2000, after a close friend was diagnosed with breast cancer. She is a leading voice and philanthropy expert in the cultural conversation about breast cancer, and has received many awards for her innovative fusion of advocacy and art.  

At Thrive Causemetics®, we name all of our color cosmetics after people who have inspired the brand in someway. So, earlier this year, we were thrilled to launch our “Shaney jo” Infinity Waterproof Eyeshadow Stick™, to honor the incredible work Shaney jo has done to support the cancer community. This shade is a beautiful caramel matte color that looks incredible on all skin tones.

Shaney jo is an innovator, paving a new path in breast cancer awareness through prevention and education. KAB believes that “prevention is the cure”, and with this value, they sought to create an app that would educate individuals on their own breast health journey. On October 1st, 2019, Thrive Causemetics® pledged 100% of profits to fully fund the launch of Keep A Breast’s newly redesigned app! We donated over $130,000 to help with their efforts. 

Keep A Breast app QR code

The Keep A Breast app empowers women - especially younger women - to be their own health advocates by making breast health information more widely accessible. This includes step-by-step self-check tutorials featuring animated GIFs, expanded breast health resources and information, and methods to access medical and emotional support when needed. According to Keep A Breast's website, about 1 in 8 women will get breast cancer in their lifetime. When breast cancer is detected early, in the localized stage, the 5-year survival rate is 98%.

The KAB App has been downloaded more than 150,000 times all over the world. It is available in both English and French, and now Spanish. The Keep A Breast app is available as a free download from the Apple Store and Google Play. You can find out more about Keep A Breast Foundation on their website or by scanning the QR code above.

Thrive Causemetics + Keep A Breast office party

To celebrate the launch of this new app, Shaney jo co-hosted a Thrive Causemetics® office party in early 2020 (pre-pandemic), where she shared breast health information and guided the team through app features.

Since our partnership began in 2015, YOU have helped us donate over $150,000 in cash and Thrive Causemetics® products to the Keep A Breast Foundation to support breast cancer prevention and education all over the world. 

Thanks to YOU, our Giving Partners are empowered to create real, positive change in this world. Together, we're Bigger Than Beauty®.


Comments on This Post (80)

  • Mar 13, 2024

    I was diagnosed with stage 2 triple negative breast cancer and am undergoing 5 months of chemotherapy now. I discovered thrive products through a local volunteer program that supports breast cancer patients in my community. I really appreciate all that you are doing to raise breast cancer awareness, thank you!

    — Eileen

  • Feb 27, 2024

    I’m 5 years cancer survivor and I find it this product work for me and support the business 💪 keep up

    — Mireya

  • Feb 21, 2024

    I love Thrive mascara which was introduced to me by a friend. I just bought a couple for my sister and my bestie. I’m so glad that Thrive support breast cancer foundation. I have friends and family that are cancer survisors. Thank you for a great product and a great purpose! I’m gonna try other products too!

    — RazHope L.

  • Feb 14, 2024

    I was diagnosed in March 2021 of breast cancer. July of 2022, cancer free! So blessed that I am still here. Thank you.

    — Teresita Bidaure

  • Feb 7, 2024

    I made my 1st purchase earlier this week. My best friend was diagnosed with stage 2 breast cancer last week. Seeing this cause has really hit home and I’m so happy to support a company whose mission and products support the happiness and health of all of us. Thank you.

    — LaTasha

  • Feb 5, 2024

    I have been buying through Thrive for a couple of years and have always loved their products. This hits home for me as I was diagnosed with stage 2 breast cancer on 12/5/22. I am now cancer free! I will continue to purchase my skin care a makeup through Thrive.

    — Tessa Knerr

  • Jan 24, 2024

    I just made my first purchase without knowing you support such a great cause. I was diagnosed with Stage 3, Triple Negative Breast Cancer in August of 2022. I am so happy and will continue to purchase knowing give back.

    — Tanya

  • Jan 17, 2024

    I was diagnosed about 2 1/2 yrs ago with de novo stage 4 breast cancer at the age of 37.
    This was not a progressive diagnosis. I had always been very healthy prior to the news, and no family history of cancer either.
    So I am always a very big advocate for doing your checks at any age!
    I did not know until after my purchase that it was helping fund such a great app! I will definitely buy more in the future and continue to help bring awareness.

    — Krissy

  • Jan 10, 2024

    I am breast cancer survivor and I am glad my purchases are helping with the foundation thank you!

    — Rose Siira

  • Jan 10, 2024

    I have been a breast cancer survivor for 19 years!! God Bless to all us women! I wasn’t aware of your advocate for women! Now that I
    Know!! I am a customer for sure!! Thank you

    — Km

  • Jan 10, 2024

    I am a breast cancer survivor 12 years I was diagnosed by a mammogram, had 5 surgeries ,16 chemo treatment and 32 radiation treatments ,so ladies get those mammogram. Thanks for your support

    — Jimmie Ann Hill

  • Nov 29, 2023

    I am a 72 year old widowed women..June 2023, I had a routine mammogram. I was diagnosed with breast cancer. Ironically, I have been using thrive for several years, not realizing that the company supported breast cancer education. I had surgery, an am now cancer free, and currently going thru radiation. THANK YOU FOR ALL THAT YOU DO ON OUR BEHALF.

    — Marie

  • Nov 22, 2023

    Two years ago I was diagnosed with breast cancer after finding a lump during a self exam.
    The work you do is so very important and I thank you for the KAB foundation work.
    Thank you again from a hopeful survivor.

    — Tammye

  • Nov 15, 2023

    @Tracy We are so sorry to hear about the passing of your daughter! We are definitely thinking of you during this time. :) Thanks for helping us to spread the word about this very important reminder!

    — Team Thrive Causemetics

  • Nov 15, 2023

    @Joyce Thanks for reaching out to us. We are so saddened to hear of your loss, and we’re definitely sending you hugs and positivity! We appreciate your continued loyalty and support of this very important message. :)

    — Team Thrive Causemetics

  • Oct 25, 2023

    I’m sure I will be adding more Thrive products – I am a 23-year- survivor of breast cancer and I know every $ helps in finding the cure. Thank you Thrive Causemetics!!

    — Brenda Nichols

  • Oct 25, 2023

    I just ordered mascara yesterday and was so pleased to come across your collaboration with KAB. Today 10/12/23 marks 1 year that I underwent a bilateral masectomy. A complete life changer!!!! Thank you for all the work you do!

    — Patti Armijo

  • Oct 25, 2023

    I love this company even more now knowing you support breast cancer programs. Going in 15 years (breast) cancer free!! Keep up the amazing work!! 🩷

    — Laura

  • Oct 25, 2023

    I just placed an order and was so happy to hear about the mission of giving back and the focus on this breast cancer organization. Recently completed chemotherapy and radiation and continuing hormone infusions for a few months yet. So glad for this organization that emphasizes education for women of all ages.
    Thank you!

    — Deb C

  • Oct 25, 2023

    I just ordered MORE eyeshadow (I love the colors and the application), without having any idea that you are involved with KAB.

    I was diagnosed with B/C at age 37, then in the other breast at 50, and now with small spots in my spine – at age 64. It’s been a journey, and then some. But hey, I’m looking amazing because I’m THIVE-ing!

    Best wishes to you and your company.

    — L. Plager

  • Oct 18, 2023

    I too am a breast cancer survivor over 12 years ago. Found on routine mammogram at stage o but at the breast bone so single mastectomy needing no more treatment. Just found you on line n sooo impressed with all the fantastic work you are doing! Sooo important to especially reassure young women that there is indeed life, full wonderful life, after cancet. Support from
    Others in our shoes is soooo special and vital to achieving wholeness once again. You are truly a gift

    — Carol G. Fink

  • Nov 15, 2023

    I had no idea you all partnered with this organization. My daughter was diagnosed with Metastatic Breast Cancer at 20 years old in March 2011. She went through multiple chemo drugs , double mastectomy and then it metastasized to her brain. She passed away at 26 in September 2016. Thank you for this app, it is so incredibly important for young girls, yes, High School age, to start self checks and then to learn to be an advocate for themselves. Thank you!

    — Tracy

  • Nov 15, 2023

    I did not realize that Thrive was involved with breast cancer awareness. Thank you for making it an important issue and a priority for all women. Our daughter passed away Oct. 1, 2021 of breast cancer. Watching her experience cancer and treatments for five years was harrowing, however; it made me aware of how important early detection is and also of how so many YOUNG girls are going through this! I pray for you all. Keep your positive spirits! Let’s OBLIVIATE cancer!

    — Joyce Ensley

  • Oct 18, 2023

    I’ve purchased several Thrive products over the years, but just recently learned about the company’s
    support of breast cancer. I had a lumpectomy 3 years ago, as the result of a mammogram and ultrasound.
    I was blessed that no further treatment was needed but always concerned when it came time for annual follow up mammograms. This year a mass was detected but fortunately, the biopsy determined it was only fatty tissue. Feeling so grateful for early detection and support provided by Thrive.

    — Jennifer

  • Oct 18, 2023

    I am a 43 year , 4 time survivor of breast cancer. Diagnosed at 26 just turned 70. So blessed to be in this world. Thanks for your support.

    — Jane Fredberg


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