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Bigger Than Beauty™ Spotlight: Keep A Breast Foundation

Keep A Breast

At Thrive Causemetics, we are honored to have supported just over 500 Giving Partners through our Bigger Than Beauty™ Giving Program! Our community grows each year, and we always look forward to expanding the Thrive Causemetics family. A few organizations have been with us since the very beginning and for that we are so grateful. This includes the Keep A Breast Foundation (KAB), an incredible organization working to reduce breast cancer risk and its impact globally through art, education, prevention and action. 

Thrive Causemetics first joined forces with KAB all the way back in 2015, at a Young Survival Coalition event in Seattle, Washington. This event was designed to help young breast cancer survivors create mutual connections to feel supported, empowered and hopeful.  

Shaney jo, Keep A Breast founder

This event marks the first time we met Shaney jo Darden, the Founder of Keep A Breast! Shaney jo founded KAB in 2000, after a close friend was diagnosed with breast cancer. She is a leading voice and philanthropy expert in the cultural conversation about breast cancer, and has received many awards for her innovative fusion of advocacy and art.  

At Thrive Causemetics, we name all of our color cosmetics after people who have inspired the brand in someway. So, earlier this year, we were thrilled to launch our “Shaney jo” Infinity Waterproof Eyeshadow Stick™, to honor the incredible work Shaney jo has done to support the cancer community. This shade is a beautiful caramel matte color that looks incredible on all skin tones.

Shaney jo is an innovator, paving a new path in breast cancer awareness through prevention and education. KAB believes that “prevention is the cure”, and with this value, they sought to create an app that would educate individuals on their own breast health journey. On October 1st, 2019, Thrive Causemetics pledged 100% of profits to fully fund the launch of Keep A Breast’s newly redesigned app! We donated over $130,000 to help with their efforts. 

Keep A Breast QR Code

The Keep A Breast app empowers women - especially younger women - to be their own health advocates by making breast health information more widely accessible. This includes step-by-step self-check tutorials featuring animated GIFs, expanded breast health resources and information, and methods to access medical and emotional support when needed. According to Keep A Breast's website, about 1 in 8 women will get breast cancer in their lifetime. When breast cancer is detected early, in the localized stage, the 5-year survival rate is 98%.

The KAB App has been downloaded more than 150,000 times all over the world. It is available in both English and French, and now Spanish. The Keep A Breast app is available as a free download from the Apple Store and Google Play. You can find out more about Keep A Breast Foundation on their website or by scanning the QR code above.

Thrive Causemetics + Keep A Breast office party

To celebrate the launch of this new app, Shaney jo co-hosted a Thrive Causemetics office party in early 2020 (pre-pandemic), where she shared breast health information and guided the team through app features.

Since our partnership began in 2015, YOU have helped us donate over $150,000 in cash and Thrive Causemetics products to the Keep A Breast Foundation to support breast cancer prevention and education all over the world. 

Thanks to YOU, our Giving Partners are empowered to create real, positive change in this world. Together, we're Bigger Than Beauty™.


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