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Bigger Than Beauty Spotlight®: UMOM New Day Centers

Gia, a UMOM beneficiary and recipient of Thrive’s product donations

One of our Giving Partners, UMOM New Day Centers in Phoenix, Arizona has been providing safe shelter and supportive services for women and their families since 1964. Through our product donations, Thrive Causemetics® uplifts the women who come through the UMOM organization by making a difference in their ability to feel empowered and self-confident. Thanks to YOU, the women at UMOM New Day Center each received their own personal makeup bag with 10 unique Thrive Causemetics® products!

Read on to learn more about Gia, a UMOM beneficiary and recipient of Thrive’s product donations, who shares how makeup has helped her believe in herself again.

Please Note: This story is an excerpt from a story originally published on UMOM's website.

“Picture this: You’ve just turned 15-years-old and started your first year of high school. You recently moved to a new city, leaving behind a place you knew and loved since birth. Your life abruptly changed, and you were uprooted from your comfort zone, your friends, and your family. This was Gia’s experience.

Gia moved to Las Vegas from Chicago, the place she had called home for 14 years. While trying to adjust to a new environment, she found comfort in watching makeup tutorial videos on Years before, her dad gifted her a makeup kit. It finally captured her attention as she mirrored the lessons she saw online. The gift that was once deemed useless to a self-proclaimed “tomboy”, was now the key to unlocking her passion. Friends at school started to notice that she was wearing makeup and asked if she would help them get ready for the Homecoming dance. Nothing was more exciting to young Gia than an array of blank canvases that would allow her to practice her art.

To others, Gia was a fun, makeup-loving girl, but there was a lot happening that people didn’t see. What others didn’t realize was that Gia spent a lot of time taking care of her father, whose cancer had recently relapsed, or just home alone. Those integral years of self-exploration and discovery were pushed to aside as she helped her dad survive another day. Every day while Gia’s dad was receiving chemotherapy treatment, Gia took comfort in watching makeup tutorials online to keep herself occupied and out of trouble.

Three years later, cancer claimed her father’s life. At a young age of 18-years-old, Gia was left to live alone in their two-bedroom townhouse. Family members came to take old possessions for themselves; each time walking away with a piece of Gia’s life that she wouldn’t be able to get back. Living with the very little that she had left in the house, she didn’t know what to do or where to go. Her family had abandoned her, more interested in the things she had rather than Gia herself. Gia was just finishing high school and facing some of the most trying times in her life.

In search of a new start, Gia moved from Nevada, around California, and finally ended up in Arizona. She didn’t have a place to call home; she didn’t feel that sense of belonging. In 2018, she found herself with nothing: no clothes, no family, no place to sleep, no source of food or income.

On April 24, 2019, Gia was warmly welcomed into UMOM’s Halle Women’s Center. Finally, she was living in a community where she felt she could connect with other people who had similar life experiences. She had a safe place to lay her head at night and she knew when and where her next meal was coming from. Not only did Gia find shelter at the Halle Women’s Center she also found an immense amount of support through one-on-one case management, community advocates, and was connected to the proper services she needed.

Applying makeup was Gia’s favorite escape because it allowed her to focus on one thing at a time. Her self-taught makeup skills inspired her dream of attending cosmetology school to become a certified makeup artist. With the hope of making a positive impact on other women’s lives, Gia was inspired to share the feeling of empowerment, strength, and beauty that she felt every time she opened her makeup bag. “Knowing that your true beauty comes from within is the most important part of the process,” she shared. “Makeup is only an enhancer to your true beauty, not a cover up.”

Thanks to YOU, we give beauty to organizations like UMOM New Day Centers year-round! Your purchase directly impacts the lives of women, animals, and communities around the world. Join our movement by purchasing today + share why you love giving back on social using #thrivecausemetics.

Comments on This Post (1)

  • Feb 28, 2023

    Really didn’t need to buy mascara right now but heard from UMOM on how you all support their efforts and thats priceless to me. If supporting through beauty products I will eventually buy helps support women through their struggles and in time of need thats a win win for me.

    — Diana

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