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Expanding Our Mission Internationally: Meet Safi Life

Safi Life

Meet Safi Life, the East African education nonprofit helping Rwandan women thrive!

MUKUNDWA Safi, a Rwandan genocide survivor, never thought she’d help to run her own nonprofit, albeit one named in her honor. As a child, she lost her entire family during the genocide against the Tutsi in Rwanda and was forced to find her way in life alone. Safi is the true definition of a thriver despite all odds. She put herself through secondary school, a university education, and even earned a Master’s Degree in Business.


In 2007, Devon Ogden traveled to Rwanda as part of her university thesis to offer artistic healing to genocide survivors. While in Rwanda Devon met Safi, became friends, and their paths intertwined. Together the two women founded Safi Life, a 501(c)(3) nonprofit registered in both the United States and Rwanda, whose mission is to educate, empower, and advance Rwandan women by developing female entrepreneurs.

Safi Life

Each year, Safi Life supports nearly 100 low-income students at their trade school NDASHOBOYE, which means “I Am Able”. Many of the women are young solo mothers who have nowhere else to turn. NDASHOBOYE teaches a trade that allows them to sell their sewn goods at the local market and support their families, avoiding alternatives like child marriage or human trafficking. 


Over the last two years, Thrive Causemetics has sent makeup, skincare, and SPF sun protection to the Safi Life school. Not only did the students enjoy the process of putting on the makeup, some for the very first time, but they demonstrated the power of relationship that the beauty industry provides. Our Filtered Effects™️ Protecting Primer SPF 37, which was inspired by a need for sun protection from our longtime LA-based Giving Partner Beauty 2 the Streetz, has now made a difference all the way in Kigali, Rwanda. This is all due to our virtuous circle, fueled by YOU, our Thrive Causemetics family. With the virtuous circle, we are able to connect products, people, and ultimately missions all around the world. We can’t wait to see what you help us achieve next!

Safi Life x Thrive Causemetics® makeup

“This is what we mean when we say ‘Bigger Than Beauty’. It’s not about the final ‘result’ or ‘look’, it’s about the connection and confidence that beauty products are a vehicle for. Thank you, Safi Life, for allowing us to be a part of your mission.” - Karissa Bodnar, Thrive Causemetics Founder + CEO


Comments on This Post (7)

  • Nov 22, 2023

    @Julia We’re so delighted to receive this encouraging feedback from you! We’d love for you to read about how we give and how to be a part of our movement here:

    — Thrive Causemetics

  • Nov 15, 2023

    @Maria Thanks for reaching out to us! Due to recent world events, we’ve temporarily paused international shipping (with the exception of Canada) as carriers are experiencing limitations with international shipping operations. We appreciate your patience during this time and look forward to being able to send you the products you love shortly!

    — Team Thrive Causemetics

  • Nov 15, 2023

    When will you be shipping to Australia?

    — Maria

  • Nov 22, 2023

    As a woman and a Social Worker, I am fascinated with what your organization is doing for woman!! Please continue with your work. Women and their children deserve a long and fulfilling life. God bless you richly! How can I be a part in supporting these women and their children? Thank you.

    — Julia Vazquez

  • Nov 15, 2023

    Thank you.

    — Cathy

  • Nov 15, 2023

    Fantastic choice of a charity for a particular segment of the world population who need it among the most. Great job!

    — Carol Phillips

  • Oct 25, 2023

    Thework that you are doingi
    Is commendable.

    — Gloria Van Gorden

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