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Thrive's Award-Winning

Tubing Mascara

Powered by Flake-Free Tubing Technology™ to dramatically lengthen each lash from root to tip. Orchid Stem Cell Complex™ supports longer, healthier-looking lashes.


Dermatologist + ophthalmologist tested and approved! Clinically proven to be gentle enough for sensitive eyes and safe for contact lens wearers.

33,000+ trusted reviews

The Best Mascara Ever!

  • 5.0/5

    "I have tried others and they are not as good as Thrive . I love the way it goes on and how it is so dramatic on the eye."

    Emily B

    Verified Buyer

  • 5.0/5

    "I will never use anything else since discovery of this mascara. Long lashes, no clumping, washes off easily. 10/10"

    Sandy J

    Verified Buyer

  • 5.0/5

    "I have long lashes and had been using a different product for years. I decided to try this after reading reviews and am thrilled with the results. Love it!"

    Dawn P

    Verified Buyer

  • 5.0/5

    "My lashes are thinning and shorter than they used to be. This mascara gives me great length without looking fake or clumpy. Great product!"

    Susan L

    Verified Buyer

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13,555+ Reviews

Brilliant Eye Brightener™

This versatile cream-to-powder highlighter stick illuminates and awakens the eyes, providing an instant lift and a soft wash of shimmering color.

"It lasts all day and is easy to remove. I’ve received so many compliments on this product!" -Emily H

1.7k+ Reviews

Sheer Strength™ Lip Tint

Powered by  24-Hour Moisture Lock Complex™, our tinted balm deeply hydrates instantly and over time for visibly softer, smoother lips.

"I love the feeling of this lip tint! Lips feel moisturized for hours." -Sandy J

9.7k+ Reviews

Infinity Waterproof Eyeliner™

Semi-Permanent Micropigments™️ keep this eyeliner smudge-proof and budge-proof on your eyes for all day wear.

"The eyeliner & mascara is the best I have ever bought. They last all day." -Patricia S

2.7k+ Reviews

Infinity Waterproof Eyebrow Liner™

Our waterproof eyebrow pencil instantly shade-matches your natural brow color while moisturizing ingredients encourage the look of healthier + fuller brows.

"Love this eyebrow liner! It’s so easy to use to fill in sparse areas and easy to control. Looks very natural." -Suzanne M

1.1k+ Reviews

Buildable Blur™ HD Creaseless Concealer

Truly waterproof + creaseless coverage that lasts up to 16 hours! Powered by skin-perfecting Blur Effect Technology™ that diffuses the look of fine lines + imperfections.

"I have been looking for a concealer that didn’t cake or emphasize lines, and yet provided good coverage for dark circles. This is the ONE!!! I have shared with all of my friends that this is the concealer we have been looking for. Love it" -Sharon T

60+ Reviews

Instant Brow Fix™ Shaping Eyebrow Gel

Powered by Biotin Full-Brow Builder™ to deeply nourish and improve the appearance of thicker, stronger brow hairs.

"This is so far the best brow shaper I've purchased. It's not too wet, and it shapes the brow with a beautiful finish, separating the hairs exactly how it should look." -Catherine E