5 Reasons Women Over 55 Are Switching to Tubing Mascara
By Thrive Causemetics®
If you have been skipping mascara because of what it looks like by the end of the day, the format matters more than the brand. Tubing mascara is a different category. Liquid Lash™ Extensions Tubing Mascara wraps each lash in lightweight "tubes" that build and extend for maximum length, stays water-resistant, smudge-proof and flake-free all day, then slides off effortlessly with warm water. It holds a 4.5-star rating across 66,585 reviews. Here are five reasons to give mascara another go.
Best Beauty Buys 2024
4.5 across 66,585 reviews
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Always vegan + cruelty-free
Reason 1
Flake-Free All Day
Flake-Free Tubing Technology™ wraps each lash in lightweight "tubes" that build and extend for maximum length. It is water-
resistant, smudge-proof and flake-free all day, and it won't clump, flake or smudge. Nothing to check for under your eyes at four o'clock.
Flake-free all day. That is the whole point.
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Reason 2
It Slides Off With Warm Water
Our firm-hold tubing formula slides right off with warm water, no soap or eye makeup remover required. Rinse with a gentle downward-sweeping motion and the tubes come off each lash, leaving no streaks behind.
Warm water. Done.
Reason 3
Length, Definition and Curl
Liquid Lash™ Extensions Tubing Mascara delivers dramatic length, definition and curl that looks like lash extensions. In a consumer perception study of 34 subjects, 100% agreed it is quick and easy to apply, 100% agreed it instantly lengthens lashes, 100% agreed it instantly lifts and curls lashes, and 97% agreed it makes lashes appear instantly fuller and more voluminous.* Orchid Stem Cell Complex™ supports longer, healthier-looking lashes over time.
Reason 4
Gentle Enough for Sensitive Eyes
Dermatologist and ophthalmologist tested and approved. Clinically proven to be gentle enough for sensitive eyes and safe for contact lens wearers. 100% vegan and cruelty-free, and our high-performance ingredients are always formulated without parabens, phthalates, sulfates and synthetic fragrance.
Gentle is a test result here, not a word on the box.
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Reason 5
Eight Shades, and Black Is Not the Only Answer
The range runs to eight shades, and the two best sellers are Brynn in Rich Black and Crystal in Brown Black. If black has started to feel like too much, Whitney in Charcoal Grey defines lashes in a softer, more understated way than black and adds length and lift without the harsh contrast. It is especially flattering on thinning lashes or lighter colored hair. All eight are in the selector just below this, with Brynn picked to start.
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Liquid Lash™ Extensions Tubing Mascara
- Volumizing mascara that lengthens and defines without smudging or flaking
- Powered by Flake-Free Tubing Technology™ to dramatically lengthen each lash from root to tip
- Clinically proven to be gentle enough for sensitive eyes and safe for contact lens wearers
- BestBrynn (Rich Black)Best Seller
- BestCrystal (Brown Black)Best Seller
- Whitney (Charcoal Grey)Limited Edition!
- Nola (Classic Blue)
- Elena (Berry Brown)
- NewOceanne (Deep Navy)New!
- NewIvy (Deep Green)New!
- NewIris (Deep Purple)New!
Description
Our award-winning tubing formula wraps each lash in lightweight "tubes" that build and extend for maximum length. Water-resistant, smudge-proof, and flake-free all day yet slides off effortlessly with warm water. Gentle enough for sensitive eyes.
How to Use
- Prep: For ultimate lift + volume, start by curling your lashes with our Instant Lash™ Lift Eyelash Curler.
- Application: Beginning at the base of your lashes, gently guide the wand from root to tip to define + lengthen every lash. Layer additional coats while lashes are still wet to seal in all day flake-free wear!
- Removal: To remove, simply rinse off our tubing mascara with warm water and a washcloth using a gentle downward-sweeping motion. Our unique tubing formula will rinse off each lash, leaving no mascara streaks behind or black stains on your towels! You can also use your favorite cleanser or makeup remover. Easily remove this water resistant formula with the Bigger Than Beauty Skincare® Bright Balance Hydrating Gel Cleanser.
FAQ
How do the free gifts work?
Our award-winning tubing formula wraps each lash in lightweight "tubes" that build and extend for maximum length. It is water-resistant, smudge-proof and flake-free all day, yet slides off effortlessly with warm water. Gentle enough for sensitive eyes.
Will it hold up through a long day?
It is water-resistant, smudge-proof and flake-free all day. In a consumer perception study of 34 subjects, 100% agreed it is quick and easy to apply and 100% agreed it instantly lengthens lashes.
How do I take it off?
Rinse with warm water and a washcloth using a gentle downward-sweeping motion. No soap or
eye makeup remover required, and no streaks left behind.
Is it alright for sensitive eyes or contacts?
It is dermatologist and ophthalmologist tested and approved, and clinically proven to be gentle enough for sensitive eyes and safe for contact lens wearers.
Which shade should I start with?
Brynn (Rich Black) and Crystal (Brown Black) are the best sellers, and there are eight shades in all.
If you are not sure, the Lash Profile Quiz will pick a starting point.
