1 Step to Wake Up Your Entire Look
3 NEW universally flattering shades will be rolling out August 5!
Leaping Bunny Certified
The highest standard for companies that are committed to no animal testing.
We are 100% vegan + cruelty-free through every stage of product development.
Sulfate + Paraben-Free
Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.
Proven to be non-irritating for allergy-sensitive skin + safe to use around the delicate eye area.
For every purchase you make, we donate to help a woman thrive.
High-performance, award-winning makeup that’s always skin-loving, vegan + cruelty-free.
Liquid Lash Extensions Mascara™
Brilliant Eye Brightener™
Infinity Waterproof Eyeliner™
Brilliant Face Brightener Illuminating Primer™
Buildable Blur CC Cream™ Broad Spectrum SPF 35
Filtered Effects™ Soft Focus HD Setting Powder
Infinity Waterproof Eyebrow Liner™
Instant Brow Fix Semi-Permanent Eyebrow Gel™
Triple Threat Color Stick™
Lip Filler Long-Wearing + Plumping Lip Liner™
Clinically proven skincare powered by breakthrough active ingredients.