
1 Step to Wake Up Your Entire Look
3 NEW universally flattering shades will be rolling out August 5!
100% Vegan + Cruelty-Free

Leaping Bunny Certified
The highest standard for companies that are committed to no animal testing.

PETA Approved
We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free
Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Dermatologist Tested
Proven to be non-irritating for allergy-sensitive skin + safe to use around the delicate eye area.

Conscious Beauty
For every purchase you make, we donate to help a woman thrive.