New shade becca
Cover Greys without losing softness
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6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
MEET BECCA
The Perfect Match for Your Silver Strands.
We’re launching our newest brow shade, Becca, to celebrate your naturally silver hair. We believe your natural hair color, even grey, deserves to be honored and perfectly matched.
Grey doesn’t come in all at once though and your brows shouldn’t be left feeling patchy because of it. Our Gray Delay Complex™ helps soften and blend uneven tones, so your brows look polished and beautifully you.
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Infinity Waterproof™ Eyebrow Liner
Natural-looking, hair-like strokes
Smart Pigment Technology™️ adjusts to natural hair color
Moisturizing ingredients encourage healthier + fuller brows
$24.00
Instant Brow Fix™ Quick Fill Eyebrow Pencil
Flat, angled tip for soft, natural dimension
Conditioning ingredients for a fuller, healthier-looking brows
$26.00
Instant Brow Fix™ Semi-Permanent Eyebrow Gel
Provides a soft, flexible, and flake-free hold
Smudge-proof and sweat-proof for all day color
Gray Delay Complex™ tints brows and diminishes gray hairs over time
$24.00
Complete the look
Build your brow routine & Save
Pair your gel with our top-rated brow liner products for a full, polished look and save 10%
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Save 10% on Everything Your Brows Need
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SAVE 10%
Natural Brow Trio
$68.40
The perfect trio for effortless, natural-looking brows, everyday. Instant Brow Fix™ Quick Fill Eyebrow Pencil fills in sparse spots with natural, all-over color and fullness in just a few strokes. Instant Brow Fix™ Shaping Eyebrow Gel adds a flexible lift and defined shape that never looks overdone. Complete the look with a swipe of Brilliant Eye Brightener™ beneath your brow bone for effortless lift and definition. Natural-looking brows, no touch ups required.
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Defined Brow Trio
$66.60
Meet your new brow routine: precision, definition, and a sculpted finish. Infinity Waterproof™ Eyebrow Liner defines brows with precise, hair-like strokes while Instant Brow Fix™ Shaping Eyebrow Gel sets everything into place with a flexible, medium hold and natural shape. Finish with Brilliant Eye Brightener™ beneath your brow bone for a bright, sculpted finish. Instantly defined brows that last all day long.
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Lifted Brow Trio
$70.20
This trio gives you lifted, laminated brows without the appointment. Instant Brow Fix™ Quick Fill Eyebrow Pencil adds natural-looking color and fullness in just a few strokes while Liquid Brow™ Lock 24Hr Eyebrow Gel lifts and holds brows in place for 24 hours. Finish with Brilliant Eye Brightener™ beneath your brow bone for ultimate lift and definition. Effortlessly elevated brows in seconds.
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Sleek Brow Trio
$68.40
Polished brows, zero fuss. This trio features Infinity Waterproof™ Eyebrow Liner to define and shape brows with precise, hair-like strokes and Liquid Brow™ Lock 24Hr Eyebrow Gel to lift and hold brows in place for 24 hours. Highlight beneath your brow bone with Brilliant Eye Brightener™ for a bright, sculpted finish that ties the whole look together. Sleek, set, and ready for anything.
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Tinted Brow Trio
$66.60
The ultimate trio for full, tinted brows that go the distance. Instant Brow Fix™ Semi-Permanent Eyebrow Gel delivers all-over color and volume that visibly tints hairs over time and Infinity Waterproof™ Eyebrow Liner adds precise definition where you need it most. Brilliant Eye Brightener™ ties the whole look together when blended out beneath the brow bone for a defined, lifted appearance. Full, tinted brows that won’t fade.
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Frequently Asked Questions
What's the difference between brow liner and brow gel?
When it comes to different eyebrow makeup, brow liner is best for filling in sparse areas. Brow gel is best for all-over color (or covering grey hairs) with a soft hold. Both can be used together for ultimate brow perfection.
What’s the difference between Infinity Waterproof™ Eyebrow Liner and the new Instant Brow Fix™ Quick Fill Eyebrow Pencil?
Our Infinity Waterproof™ Eyebrow Liner is perfect for precise shaping and definition with its fine-tipped design that allows for ultra-precise, hair-like strokes. It’s ideal for those who want a defined, sculpted look that lasts all day. On the other hand, the new Instant Brow Fix™ Quick Fill Eyebrow Pencil is designed for quick, effortless filling with its wider, flat angled tip, allowing you to fill in brows quickly while achieving a natural, full finish. With its long-lasting and buildable formula, it’s perfect for those who want fuller brows in less time!
What does ‘semi-permanent’ mean?
The Instant Brow Fix™ Gel is powered by Semi-Permanent Micropigment Technology™. Our proprietary formula provides waterproof, smudge-proof color that can last up to 24 hours.