New shade becca
Cover Greys without losing softness
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6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
MEET BECCA
The Perfect Match for Your Silver Strands.
We’re launching our newest brow shade, Becca, to celebrate your naturally silver hair. We believe your natural hair color, even grey, deserves to be honored and perfectly matched.
Grey doesn’t come in all at once though and your brows shouldn’t be left feeling patchy because of it. Our Gray Delay Complex™ helps soften and blend uneven tones, so your brows look polished and beautifully you.
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Infinity Waterproof™ Eyebrow Liner
Natural-looking, hair-like strokes
Smart Pigment Technology™️ adjusts to natural hair color
Moisturizing ingredients encourage healthier + fuller brows
$24.00
Instant Brow Fix™ Quick Fill Eyebrow Pencil
Flat, angled tip for soft, natural dimension
Conditioning ingredients for a fuller, healthier-looking brows
$26.00
Instant Brow Fix™ Semi-Permanent Eyebrow Gel
Provides a soft, flexible, and flake-free hold
Smudge-proof and sweat-proof for all day color
Gray Delay Complex™ tints brows and diminishes gray hairs over time
$24.00
Complete the look
Build your brow routine & Save
Pair your gel with our top-rated brow liner products for a full, polished look and save 10%
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Save 10% on Everything Your Brows Need
Shop Brow Bundles & Save
SAVE 10%
Natural Brow Trio
$68.40
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SAVE 10%
Defined Brow Trio
$66.60
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SAVE 10%
Lifted Brow Trio
$70.20
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SAVE 10%
Sleek Brow Trio
$68.40
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SAVE 10%
Tinted Brow Trio
$66.60
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Frequently Asked Questions
What's the difference between brow liner and brow gel?
When it comes to different eyebrow makeup, brow liner is best for filling in sparse areas. Brow gel is best for all-over color (or covering grey hairs) with a soft hold. Both can be used together for ultimate brow perfection.
What’s the difference between Infinity Waterproof™ Eyebrow Liner and the new Instant Brow Fix™ Quick Fill Eyebrow Pencil?
Our Infinity Waterproof™ Eyebrow Liner is perfect for precise shaping and definition with its fine-tipped design that allows for ultra-precise, hair-like strokes. It’s ideal for those who want a defined, sculpted look that lasts all day. On the other hand, the new Instant Brow Fix™ Quick Fill Eyebrow Pencil is designed for quick, effortless filling with its wider, flat angled tip, allowing you to fill in brows quickly while achieving a natural, full finish. With its long-lasting and buildable formula, it’s perfect for those who want fuller brows in less time!
What does ‘semi-permanent’ mean?
The Instant Brow Fix™ Gel is powered by Semi-Permanent Micropigment Technology™. Our proprietary formula provides waterproof, smudge-proof color that can last up to 24 hours.