New shade becca
cover greys without losing softness
Shop tinted brow gel
6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
6.7M+ PRODUCTS DONATED
$185M IN PRODUCTS & FUNDS DONATED
700+ GIVING PARTNERS
MEET BECCA
The Perfect Match for Your Silver Strands.
We’re launching our newest brow shade, Becca, to celebrate your naturally silver hair. We believe your natural hair color, even grey, deserves to be honored and perfectly matched.
Grey doesn’t come in all at once though and your brows shouldn’t be left feeling patchy because of it. Our Gray Delay Complex™ helps soften and blend uneven tones, so your brows look polished and beautifully you.
Discover the Collection
Transform your space with our versatile collection of everyday essentials
Everyday Ease
Transform your home or workspace with low-maintenance plants that thrive anywhere. Whether you’re a plant parent or just starting out, we’ve got you covered with expert tips and easy care.
Conscious Choices
We prioritize sustainability at every step. By choosing our brand, you’re supporting a cleaner planet and embracing responsible living—without compromising on quality or convenience.
381 Reviews
381 Reviews
Fast + Flawless Application – Designed with a flat, angled tip, this pencil allows for quick, even coverage, effortlessly filling in sparse areas, defining arches, and shaping brows in an instant. Powered by Semi-Permanent Micropigment Technology™, this fade-proof formula locks in rich color and intense pigmentation, ensuring a perfectly sculpted brow all day long.
381 Reviews
Frequently Asked Questions
What's the difference between brow liner and brow gel?
When it comes to different eyebrow makeup, brow liner is best for filling in sparse areas. Brow gel is best for all-over color (or covering grey hairs) with a soft hold. Both can be used together for ultimate brow perfection.
What’s the difference between Infinity Waterproof™ Eyebrow Liner and the new Instant Brow Fix™ Quick Fill Eyebrow Pencil?
Our Infinity Waterproof™ Eyebrow Liner is perfect for precise shaping and definition with its fine-tipped design that allows for ultra-precise, hair-like strokes. It’s ideal for those who want a defined, sculpted look that lasts all day. On the other hand, the new Instant Brow Fix™ Quick Fill Eyebrow Pencil is designed for quick, effortless filling with its wider, flat angled tip, allowing you to fill in brows quickly while achieving a natural, full finish. With its long-lasting and buildable formula, it’s perfect for those who want fuller brows in less time!
What does ‘semi-permanent’ mean?
The Instant Brow Fix™ Gel is powered by Semi-Permanent Micropigment Technology™. Our proprietary formula provides waterproof, smudge-proof color that can last up to 24 hours.
