700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

700+ Giving partners

$185M+ in Funds and Products Donated

WE ARE BEAUTY THAT GIVES BACK

AVAILABLE IN 5 SHADES

ALL-DAY COLOR IN ONE STEP

Meet the lip stain that lines, defines, and fills like a marker.

A skincare-forward formula with buildable, transfer-resistant color that never dries out and keeps lips hydrated.

Ways to Wear

Line and define like a liner or fill in like a stain. Lasting Mark™ does both — no second product needed.

Smooth + Prep

Swipe on Pout Hero™ Exfoliating Lip Scrub. Buff, don't rub — this is your smooth base for color.

Define + Contour

Trace the outer edge first, then the cupid's bow. This is your liner step — it locks your shape in before you fill.

Shine While You Treat

Fill in the rest for full color. Add Pout Hero™ Liquid Balm Lip Treatment on top for shine + hydration.

AN UNEXPECTED WAY TO WEAR IT

Dot, dab, and blend with shade Brandy for a natural, sun-kissed freckle effect that lasts all day.

SHOP BRANDY

Fluffy Felt Tip

Our applicator is an innovative fluffy felt tip that allows for even pigment.

The precise felt-tip defines and overlines like a lip liner, then fills with buildable all-day stain.

Designed to hug the contours of your lips for effortless application.

*Store the product downward for the best application.

ADD TO CART

ADD TO CART

ADD TO CART

A close-up of a green eye with shimmery pinkish-brown eyeshadow and a well-defined dark eyebrow.

ADD TO CART

A close-up of a green eye with shimmery pinkish-brown eyeshadow and a well-defined dark eyebrow.

ADD TO CART

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Build Your Perfect Lip Look

Take the quiz to find your ideal layering combo.

FIND MY MATCH

LIP KITS BY COLOR

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