We're dedicated to creating products with carefully selected ingredients and sophisticated technology. Like us, lots of brands refer to themselves as "clean," but there's no universal definition. To us "clean" means conscientious formulas: Our ingredients are 100% vegan and cruelty-free, we use the most effective natural ingredients and safest synthetics to create the most beneficial products, and we leave out parabens, sulfates, phthalates, latex, and synthetic fragrance. We're also committed to improving sustainability through carbon-neutral shipping, reducing packaging waste, and more.