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High-performance, award-winning makeup that’s always skin-loving, vegan + cruelty-free.

Liquid Lash Extensions Mascara™

$24.00

Brilliant Eye Brightener™

$24.00

Infinity Waterproof Eyeliner™

$22.00

Brilliant Face Brightener Illuminating Primer™

$35.00

Buildable Blur CC Cream™ Broad Spectrum SPF 35

$38.00

Filtered Effects™ Soft Focus HD Setting Powder

$35.00

Infinity Waterproof Eyebrow Liner™

$23.00

Instant Brow Fix Semi-Permanent Eyebrow Gel™

$24.00

Triple Threat Color Stick™

$36.00

Lip Filler Long-Wearing + Plumping Lip Liner™

$20.00

shop skincare

Clinically proven skincare powered by breakthrough active ingredients.

Moisture Flash Active Nutrient Toner™

$36.00

Liquid Light Therapy All-in-One Face Serum™

$59.00

Defying Gravity Eye Lifting Cream™

$46.00

Bright Balance 3-in-1 Cleanser™

$32.00

Defying Gravity Transforming Moisturizer™

$49.00

Liquid Balm Lip Treatment™

$26.00

100% Vegan + Cruelty-Free

Leaping Bunny Certified

Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved

PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free

Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Conscious Beauty

Conscious Beauty

For every purchase you make, we donate to help a woman thrive.

100% Vegan + Cruelty-Free

Leaping Bunny Certified Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Conscious Beauty Conscious Beauty

For every purchase you make, we donate to help a woman thrive.