Sign Up For Our Texts

Let's text 💬

shop makeup

High-performance, award-winning makeup that’s always skin-loving, vegan + cruelty-free.

Liquid Lash Extensions™ Mascara, Allure Best of Beauty 2020 Mascara Award Winner, lengthening mascara, non-clumping mascara, long lashes mascara, everyday mascara, evening mascara, go-to mascara

Liquid Lash Extensions™ Mascara

$24.00
vegan waterproof brilliant eye brightener

Brilliant Eye Brightener™

$24.00
waterproof eyeliner pencil

Infinity Waterproof Eyeliner™

$22.00
vegan illuminating face primer

Brilliant Face Brightener™ Illuminating Primer

$35.00
vegan cc cream with broad spectrum spf 35

Buildable Blur™ CC Cream Broad Spectrum SPF 35

$38.00
Vegan setting powder locks in makeup for long-lasting wear + provides a matte, flawless finish

Filtered Effects™ Soft Focus HD Setting Powder

$35.00
vegan waterproof eyebrow liner

Infinity Waterproof Eyebrow Liner™

$23.00
Vegan waterproof eyebrow gel

Instant Brow Fix™ Semi-Permanent Eyebrow Gel

$24.00
Vegan waterproof color stick

Triple Threat Color Stick™

$36.00
vegan waterproof lip liner

Lip Filler Long-Wearing + Plumping Lip Liner™

$20.00

100% Vegan + Cruelty-Free

Leaping Bunny Certified

Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved

PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free

Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Conscious Beauty

Conscious Beauty

For every purchase you make, we donate to help a woman thrive.

100% Vegan + Cruelty-Free

Leaping Bunny Certified Leaping Bunny Certified

The highest standard for companies that are committed to no animal testing.

PETA Approved PETA Approved

We are 100% vegan + cruelty-free through every stage of product development.

Sulfate + Paraben-Free Sulfate + Paraben-Free

Our products are always formulated without harmful sulfates, parabens, phthalates and fragrance.

Conscious Beauty Conscious Beauty

For every purchase you make, we donate to help a woman thrive.