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5 Reasons Women With Brown Eyes Are Trading Concealer for This $26 Gold Pencil

By the Thrive Causemetics Beauty Team

If you have brown eyes, you have probably heard "you look tired" on days you felt fine. Concealer never quite fixes it, and there is a reason for that. The product most women have never heard of is an eye brightener: a waterproof highlighting stick that puts light back where tired takes it away. Here are five reasons this one has 27,158 ratings and counting.

1

Concealer Covers. This Brightens

Smiling woman applying Buildable Blur concealer under her eye with a wand applicator

Concealer

Close-up of a woman's brown eye as a nude eye brightener pencil is applied to her lower waterline
Eye Brightener

Buildable Blur™ Concealer next to Brilliant Eye Brightener™ in Stella

Concealer works on the skin under your eyes. It cannot make the eyes themselves
catch light, and that is where the tired look actually lives. The Brilliant Eye Brightener™ is an all-in-one waterproof highlighting stick the brand says illuminates your eyes instantly.
Different tool, different job.
2

Gold Is the Shade Brown Eyes Have Been Missing

Macro close-up of a brown eye with warm gold shimmer eyeshadow on the lid

Metallics bring our the warmth in brown eyes, making them appear brighter and more mesmerizing.

Gold brightens brown. Black liner only outlines it.

3

It Is One Swipe, Not a Skill

Hand drawing a short line of eye brightener at the inner corner of the eye, straight from the pencil
Applied straight from the pencil, no brushes
No brushes and no tutorial. Draw a short line at the inner corner or across the lid, then
soften it with a fingertip. The cream-to-powder formula blends first, then sets.
If you can hold a pencil, you already know how.
Thrive Causemetics Brilliant Eye Brightener pencil in its mint green tube

New here? 20% off your first order

Brilliant Eye Brightener™

One pencil, $26, a 4.6 rating
across 27,158 ratings

Skeptical of one more shimmery stick? It is one pencil at $26, vegan and cruelty-free, and every purchase gives back.

Get 20% Off Your First Order
Free shipping over $35. Vegan and
cruelty-free.
4

Waterproof Means It Is Still There at Dinner

Brilliant Eye Brightener pencil with 12-hour wear claims: 100% crease-proof and smudge-proof, 98% lightweight and easy to remove

Our waterproof eyeshadow has been tested and approved by ophthalmologists and dermatologists. It is safe for contact lens wearers and has been proven non-irritating.

The day gives up before the pencil does.

5

The Price Does Not Ask for a Leap of Faith

Brilliant Eye Brightener pencil in its teal tube on a plain white background

Brilliant Eye Brightener, $26

One pencil, $26. The reviews carry the rest of the argument: a 4.6 rating across
27,158 ratings.
Under thirty dollars to stop hearing "you look tired."
Close-up of an eye with soft neutral shimmer eyeshadow and defined lashes

New here? 20% off your first order

Brilliant Eye Brightener™

Brighter brown eyes in seconds

Covering tired was never the same as brightening
it. For $26, with 20% off a first order, you can see
what the difference looks like on you.
Get 20% Off Your First Order
Free shipping over $35. Vegan and
cruelty-free.

Questions, Answered

© Thrive Causemetics, 2026

© Thrive Causemetics, 2026