Eyeshadow Made Easy

• Maximize Wear Time: Our innovative waterproof eyeshadow primer delivers powerful skincare benefits while enhancing makeup wear for up to 24 hours. The formula works 360° around your eyes to create the perfect crease-proof, smudge-proof, color-boosting canvas. Concealers don't crease, and eyeshadows stay vibrant + budge-proof all day long.  Apply a small amount of our Eye Lift 360°™ Waterproof Eyeshadow Primer directly onto clean, bare eyelids and along the lower lash line, then gently blend using your fingertip or a brush. Let it set for 30 seconds before applying eyeshadow to intensify pigment and ensure long-lasting, crease-free wear.
• Apply shadows using a brush or your fingertips. For best results, we recommend using our Instant Blend™ Brush Collection.

1. Build Your Base: Using the Crease Eyeshadow Brush, sweep the crease shade across the lid and along the lower lash line to create a soft, smoky base.

2. Brighten the Lid: With the Lid Eyeshadow Brush, apply the lid shade to the center of your eyelid, stopping before the outer corner to maintain dimension.

3. Define & Sculpt: Using the Crease Eyeshadow Brush, apply the define shade to the outer corner of the lid, blending into the crease to sculpt and add depth. Then, with the Eyeliner Brush, sweep the define shade along the upper and lower lash line for balanced, cohesive definition.

4. Highlight: Use your ring finger or the Lid Eyeshadow Brush to press the highlight shade into the inner corner and just under the brow bone for a lifted, brightening effect.

Pro Tip: To add more dimension, use the Cream Eyeshadow Brush to build up color to your desired intensity.

For Powder Eyeshadow: Use the flat, dense bristles of the brush to pick up pigment and apply to the eyelid in one swipe for smooth, even coverage. Gently sweep across the eyelid for a light wash of color, or layer for a bolder, more intense look.

For Cream Eyeshadow: Use the flat, dense bristles of the brush to apply cream eyeshadow in a smooth, even layer across the lid. Gently tap the brush along the edges to blend and diffuse for a soft, natural finish, or build up the pigment for a more intense, dramatic look.

For Eye Primer: Use the flat bristles to apply eye primer evenly across your eyelids. Gently blend into the skin for a smooth base layer that helps prolong eyeshadow wear and prevent creasing. We recommend our Eye Lift 360°™ Waterproof Eyeshadow Primer for up to 24 hours of wear.

To Clean: Use our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.

• To Use: Gently sweep the brush back and forth along your crease to apply shadow and define the area. Blend the edges for a smooth transition. For a deeper, more dramatic look, apply eyeshadow in layers, building up the color gradually and gently blending out.
• To Clean: Use our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.

To Use: 

For a Bold Wing: Start by dipping the angled eyeliner brush into your product of choice. Trace along your upper lash line, beginning from the inner corner of your eye. As you reach the outer corner, slightly lift the brush and extend the line upwards and outwards, following the natural angle of your lower lash line to create a sharp, bold wing. Use the firm, precise bristles to build intensity, while ensuring the line stays crisp and clean.

For a Smoky, Diffused Look: Pick up a small amount of product on the brush and gently press the angled bristles along your upper or lower lash line. Instead of drawing a solid line, use soft, short strokes to apply the product in small sections, building the color slowly. Once you've applied the liner, use the brush to lightly smudge and diffuse the edges by softly running it along the lash line to create a blurred, smoky finish. For a softer look, buff a small amount of product into your lash line with the angled bristles. Rather than drawing an intense line, focus on creating a gentle gradient that seamlessly blends into your lashes for a more natural, eye-enhancing finish.

To Clean: Use our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.