Focus Eyeshadow™ Palette

• Seamless Blending: Our silky, talc-free formula blends effortlessly with fingers or a brush for a smooth, seamless finish, with no fallout or patchiness.

• Long-Lasting Color: Semi-Permanent Micropigment Technology™ provides vibrant, crease-resistant color that's built to last!

• Intuitive by Design: Each matte and shimmer shade is debossed with its placement recommendation (Lid, Crease, Highlight, or Define) for effortless, step-by-step application, even if you're not a pro.

• Our skin-loving formula is enriched with hydrating Hyaluronic Acid, soothing Aloe Leaf Extract, moisturizing ProVitamin B5, and antioxidant-packed Rice Extract + Vitamin E to nourish and condition the delicate eye area, delivering lid-smoothing benefits and long-lasting color.

• Powered by Semi-Permanent Micropigment Technology™, each shade delivers rich, high-impact color that’s built to last, while providing hydrating + smoothing benefits to delicate eyelid skin.

• Dermatologist + Ophthalmologist tested and approved! Clinically proven to be gentle enough for sensitive eyes and safe for contact lens wearers.

• 100% Vegan + Cruelty Free! Our high-performance products are always formulated without parabens, phthalates, sulfates and synthetic fragrance.

• Maximize Wear Time: Our innovative waterproof eyeshadow primer delivers powerful skincare benefits while enhancing makeup wear for up to 24 hours. The formula works 360° around your eyes to create the perfect crease-proof, smudge-proof, color-boosting canvas. Concealers don't crease, and eyeshadows stay vibrant + budge-proof all day long.  Apply a small amount of our Eye Lift 360°™ Waterproof Eyeshadow Primer directly onto clean, bare eyelids and along the lower lash line, then gently blend using your fingertip or a brush. Let it set for 30 seconds before applying eyeshadow to intensify pigment and ensure long-lasting, crease-free wear.

• Apply shadows using a brush or your fingertips. For best results, we recommend using our Instant Blend™ Brush Collection.

1. Build Your Base: Using the Crease Eyeshadow Brush, sweep the crease shade across the lid and along the lower lash line to create a soft, smoky base.

2. Brighten the Lid: With the Lid Eyeshadow Brush, apply the lid shade to the center of your eyelid, stopping before the outer corner to maintain dimension.

3. Define & Sculpt: Using the Crease Eyeshadow Brush, apply the define shade to the outer corner of the lid, blending into the crease to sculpt and add depth. Then, with the Eyeliner Brush, sweep the define shade along the upper and lower lash line for balanced, cohesive definition.

4. Highlight: Use your ring finger or the Lid Eyeshadow Brush to press the highlight shade into the inner corner and just under the brow bone for a lifted, brightening effect.

Pro Tip: To add more dimension, use the Cream Eyeshadow Brush to build up color to your desired intensity.

• Intensify Your Look: Apply shimmer shades using your fingertip or a damp brush for an intensified look. Lightly mist your brush with our Instant Makeup Fix™ Set & Refresh Spray before picking up the Lid or Highlight shade, then apply directly to your eye for boosted shimmer payoff and an extra luminous finish.

• Brighten Your Eyes: Lightly swipe the highlight shade along your brow bone to lift and brighten your eyes.