Bethany Lipstick Component + Swatch Gallery Image
Impact-Full Lipstick Arm Swatches
Bethany Lipstick Light Model Gallery Image
Bethany Lipstick Multi B+A Gallery Image
Impact-Full Lipstick Get the Look Gallery Image
Bethany Lipstick Deep Model Gallery Image
What's Your Lip Style Infographic Gallery Image

Impact-FULL™ Smoothing Lipstick

Purchase Frequency

Our moisturizing, comfortable satin lipstick is infused with Line-Refine Hydrating Complex™ for visibly smoother, fuller lips. Need more assistance? Let's Chat!

How To Use

Apply by first following your outer lip line, then smooth over the center of the lips.

What Makes It Different?
  • Powered by Line-Refine Hydrating Complex™ to deeply moisturize, plump, and smooth the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips.

  • Weightless, creamy formula glides on evenly for smooth, bold color that’s comfortable to wear all day and stays fade-free for up to 8 hours.

  • Available in 12 shades designed to complement every skin tone, from natural tones to vibrant colors that make an impact.

Ingredients & Technology
  • Packed with ingredients like peptides, raspberry seed oil, and vitamin E that intensely condition for moisturized, comfortable wear.

  • 100% vegan + cruelty-free! Our high-performance products are always formulated without parabens, phthalates, sulfates and synthetic fragrance.

Full Ingredients List

Karissa's Pro Tips

Define And Contour Lips

  • Start application by drawing an “x” on your cupid’s bow for precise, full definition.

Precise, Long-Lasting Color

  • Outline and fill in your lips with Lip Filler Lip Liner™, then apply Impact-FULL™ Lipstick.

Dimensional Lip

  • Apply a darker shade of Impact-FULL™ Lipstick on the outside of your lips and a lighter shade in the center. Tap your finger where the two shades meet to blend for a contoured lip look.

bigger than beauty® giving mission

For every product purchased, we donate to help communities thrive.

Learn More

Compare the Shades

  • Impact-Full Shade Slider Sissy + Ruth
  • Impact-Full Shade Slider Sheryl + Brandy Image
  • Impact-Full Shade Slider Nicole + Bethany Image
  • Impact-Full Shade Slider Maya + Jessica Image
  • Impact-Full Shade Slider Kris + Ebony Image
  • Impact-Full Shade Slider Ilene + Jenni

Real Results

 *based on a consumer perception study of 32 participants

8 HR

Clinically tested 8-hour long wear.


of participants agree that Impact-FULL™ Lipstick is easy to apply.


agree that Impact-FULL™ Lipstick feels lightweight on the lips.


agree that Impact-FULL™ Lipstick glides on smoothly without dragging.


agree that Impact-FULL™ Lipstick does not bleed outside the lip line.


agree that Impact-FULL™ Lipstick does not look streaky or patchy.


agree that Impact-FULL™ Lipstick delivers bold, opaque color in one swipe.


agree that Impact-FULL™ Lipstick does not settle into lines or emphasize texture.


  • What Else You Need to Know

    Make a statement with  Impact-FULL™ Smoothing Lipstick. Get ultra-smooth, rich color that lasts all day with just one smooth, tug-free swipe. Our revolutionary Line-Refine Hydrating Complex™ hydrates and plumps to reveal visibly fuller, smoother lips. With moisturizing, all-day comfort and 12 versatile shades, this ultra-wearable lipstick will become your new everyday go-to. 

    • Paraben-Free
    • Sulfate-Free
    • Formulated without Phthalates
    • Vegan
    • Cruelty-Free
    • No Synthetic Fragrance
    NET WT. 0.13oz / 3.8g

Impact-Full Lipstick Details Image [new look, new shades]
Impact-Full Lipstick Ingredients 50-50 Image


  • Peptides

    A powerful compound that helps to smooth and improve overall skin texture for visibly plumper-, firmer-, smoother-looking lips. 

  • Raspberry Seed Oil

    Rich in antioxidants and essential fatty acids, helps skin to retain moisture for plump, hydrated skin.

  • Pomegranate Flower Extract

    Helps improve the look of fine lines and other signs of photoaging skin with antioxidant benefits.

  • Sodium Hyaluronate

    Holds 1,000 times its weight in water to hydrate, plump + help minimize the appearance of fine lines on lips.

  • Candelilla + Sunflower Seed Wax

    Blend of plant-derived waxes that helps to protect and moisturize dry, damaged skin, while also helping lipstick to resist fading for color that stays vibrant all day.

  • Shea Butter

    Allows the formula to glide on smoothly while conditioning + moisturizing the skin.

  • Botanical Oil Blend

    A unique blend of sunflower, jojoba, meadowfoam, and castor seed oils that deeply moisturize and condition for smoother, softer-looking lips.

  • Vitamin E

    A powerful antioxidant that helps rejuvenate and hydrate skin.

Frequently Asked Questions

    • What happened to the Headliner Lipstick™?

      In an effort to continuously provide the very best formulas, we discontinued Headliner Lipstick™ to launch our new Impact-FULL™ Lipstick. This lipstick has an improved formula and 12 new shades!

    • What do I do if my favorite shade was discontinued?

      We'd love to help you find your very best match!

      • If you previously loved Bizzy, try Jessica

      • If you previously loved Emii, try Nicole

      • If you previously loved Stephanie, try Sissy

    • Is the shade Ilene still the same?

      We're so happy you loved Ilene in the Headliner Lipstick™. We improved the shade Ilene just slightly in our Impact-FULL™ Lipstick with a new shade description of Natural Rose. It's the perfect cool-toned pink nude shade.

Bigger than Beauty®
giving mission

For every product purchased, we donate to help communities thrive.

  • Cancer

  • Domestic Abuse

  • Homelessness + Poverty

  • Veterans

  • Racial + Social Justice

  • Under-Resourced Youth

  • Education

  • LGBTQ+

Our Causes

Our Commitment

  • Vegan and Cruelty-Free

  • Leaping Bunny Certified