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Compare the Shades
*based on a consumer perception study of 32 participants
Clinically tested 8-hour long wear.
of participants agree that Impact-FULL™ Lipstick is easy to apply.
agree that Impact-FULL™ Lipstick feels lightweight on the lips.
agree that Impact-FULL™ Lipstick glides on smoothly without dragging.
agree that Impact-FULL™ Lipstick does not bleed outside the lip line.
agree that Impact-FULL™ Lipstick does not look streaky or patchy.
agree that Impact-FULL™ Lipstick delivers bold, opaque color in one swipe.
agree that Impact-FULL™ Lipstick does not settle into lines or emphasize texture.
What Else You Need to Know
Make a statement with Impact-FULL™ Smoothing Lipstick. Get ultra-smooth, rich color that lasts all day with just one smooth, tug-free swipe. Our revolutionary Line-Refine Hydrating Complex™ hydrates and plumps to reveal visibly fuller, smoother lips. With moisturizing, all-day comfort and 12 versatile shades, this ultra-wearable lipstick will become your new everyday go-to.
- Formulated without Phthalates
- No Synthetic Fragrance
A powerful compound that helps to smooth and improve overall skin texture for visibly plumper-, firmer-, smoother-looking lips.
Raspberry Seed Oil
Rich in antioxidants and essential fatty acids, helps skin to retain moisture for plump, hydrated skin.
Pomegranate Flower Extract
Helps improve the look of fine lines and other signs of photoaging skin with antioxidant benefits.
Holds 1,000 times its weight in water to hydrate, plump + help minimize the appearance of fine lines on lips.
Candelilla + Sunflower Seed Wax
Blend of plant-derived waxes that helps to protect and moisturize dry, damaged skin, while also helping lipstick to resist fading for color that stays vibrant all day.
Allows the formula to glide on smoothly while conditioning + moisturizing the skin.
Botanical Oil Blend
A unique blend of sunflower, jojoba, meadowfoam, and castor seed oils that deeply moisturize and condition for smoother, softer-looking lips.
A powerful antioxidant that helps rejuvenate and hydrate skin.
Frequently Asked Questions
What happened to the Headliner Lipstick™?
In an effort to continuously provide the very best formulas, we discontinued Headliner Lipstick™ to launch our new Impact-FULL™ Lipstick. This lipstick has an improved formula and 12 new shades!
What do I do if my favorite shade was discontinued?
We'd love to help you find your very best match!
If you previously loved Bizzy, try Jessica
If you previously loved Emii, try Nicole
If you previously loved Stephanie, try Sissy
Is the shade Ilene still the same?
We're so happy you loved Ilene in the Headliner Lipstick™. We improved the shade Ilene just slightly in our Impact-FULL™ Lipstick with a new shade description of Natural Rose. It's the perfect cool-toned pink nude shade.
Bigger than Beauty®
For every product purchased, we donate to help communities thrive.
Homelessness + Poverty
Racial + Social Justice
Vegan and Cruelty-Free
Leaping Bunny Certified