Homepage Hero | Empowergloss Launch 1/7 | Image File
Homepage Hero | Empowergloss Launch 1/7 | Image File
EMPOWERGLOSS™ LIP SERUM

JUICY COLOR, LIP CARE, NEVER STICKY

A next gen gloss with 24 hour serum moisture, line-smoothing comfort, and buildable color that doesn’t stick.

Homepage Hero | Elena BIS | Relaunch | Image File
Homepage Hero | Elena BIS | Relaunch | Image File
Liquid Lash™ Extensions Mascara

BERRY BROWN NOW BACK FOR GOOD

Our most requested shade, Elena, is officially here to stay!

Homepage Hero | BEB LE EVE LAUNCH | Image | Desktop
Homepage Hero | BEB LE EVE LAUNCH | Image | Desktop
Brilliant Eye Brightener™

SPARKLING NEW EYESHADOW TOPPER

Ring in the new year with Eve, a champagne glitter topper, that brings the sparkle to any celebration.

Homepage Hero | Evergreen Gift & Sets | Component Image File
Homepage Hero | Evergreen Gift & Sets | Component Image File
Meet Your Go-Tos

BEST-SELLING SETS

Our most-loved beauty sets, curated for effortless routines and everyday glow.

Homepage Hero | Pout Hero Sugar Cookie | Image File | Desktop
Homepage Hero | Pout Hero Sugar Cookie | Image File | Desktop
Limited Edition Pout Hero™ Liquid Balm

NEW LIMITED EDITION FLAVOR

Get your lips smooth, hydrated, and ready with the new Vanilla Sugar Cookie flavor.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.
TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK