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Homepage Hero | SS Matte Lip Tint Image File

NEW! Sheer Strength® Matte Lip Tint

MEET OUR MOST HYDRATING LIP EVER

48hr hydration + instantly smoothing soft matte color.

Homepage Hero | Eye Lift Eyeshadow Primer Image File
Homepage Hero | Eye Lift Eyeshadow Primer Image File

New + improved, talc-free formula

YOUR EYE MAKEUP ESSENTIAL

Get crease-proof, vibrant shadow with Eye Lift 360°™ Waterproof Primer.

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Homepage Hero | LLEM Animation Image File

Liquid Lash™ Extensions Mascara

AMERICA'S FAVORITE

"One of the best mascaras I've ever laid my lashes on — especially when it comes to lift, curl, and length" - WhoWhatWear

Homepage Hero | Leti and Orfeh Image File
Homepage Hero | Leti and Orfeh Image File

NEW! EmpowerMatte™ Precision Lipstick Crayon

TWO NEW MUST-HAVE SHADES

Line, define, and fill with long-lasting color.

Collection Banner | BEB Essential Image File
Collection Banner | BEB Essential Image File
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
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