Homepage Hero | Empowermatte Launch_DESKTOP
Homepage Hero | Empowermatte Launch_DESKTOP

Up to 12 hr wear. 12 hr hydration. 12 bold shades

EMPOWERMATTE™ PRECISION LIP CRAYON

The comfiest matte you'll ever meet

Homepage Image: Mystery Bundle_DESKTOP
Homepage Image: Mystery Bundle_DESKTOP

NEW! MYSTERY BUNDLE

TREAT YOURSELF TO A SUMMER SURPRISE

Must-have skincare & beauty surprises for a glowing summer look.

Hero Image | Mini Bundles Launch_DESKTOP
Hero Image | Mini Bundles Launch_DESKTOP

Travel-ready, Makeup bag-friendly

ALL-NEW MINI SETS

Get travel-ready with our mini versions of best-selling products!

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.

BEST SELLERS

TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
CELEBRATED BY EDITORS
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK