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Bigger Than Beauty® Spotlight: Shirley Raines + Beauty 2 The Streetz

Shirley Raines

Meet Shirley, the namesake for our Brilliant Face Highlighter™ Skin Perfecting Powder shade Shirley (Bronze Gold)! 

Shirley Raines is an inspiration to so many, including the entire Thrive Causemetics® community. The founder of our long-time Giving Partner Beauty 2 The Streetz, Shirley started the organization after the tremendous heartbreak of losing her son. The grief she felt became motivation for a meaningful goal: to help other suffering and struggling individuals on the streets of Skid Row in Los Angeles. Shirley’s determination allowed her to turn her pain into purpose and help so many who have no one to turn to.

Shirley was supporting homeless people for several years before Beauty 2 The Streetz became an official nonprofit organization. When it first began, Shirley and her children would pass out meals, as well as hygiene and beauty products, and Shirley personally provided hair and makeup services. Now, Beauty 2 The Streetz has grown into a full team that can be found every Saturday on Skid Row. The organization provides necessities, beauty services, and most importantly, a personal and compassionate connection to the community they serve.

Beauty 2 The Streetz

Beauty 2 The Streetz first became a Giving Partner in 2018. With your support, we have provided more than 10,000 Thrive Causemetics® products, valued at over $300,000, to Beauty 2 The Streetz to support their work with the homeless population. Beauty 2 The Streetz was also a recipient of one of our 2021 Juneteenth donations, in which select Giving Partners who are committed to racial and social justice each received $5,000 in cash. In March 2022, we partnered with Beauty 2 The Streetz to kick off the launch of Bigger Than Beauty® Skincare Sunproof™ 3-in-1 Invisible Priming Sunscreen because sun protection is so important for homeless individuals. In addition to the priming sunscreen, Beauty 2 The Streetz received a $10,000 cash donation to help with their initiatives. We love partnering with Shirley, which has included her work as a Thrive Causemetics® model in our Sheer Strength™ Hydrating Lip Tint launch shoot.

Shirley is a beacon of hope and solace for the homeless, and the priceless role she plays in the community makes her a perfect namesake for our illuminating Brilliant Face Highlighter™ Skin Perfecting Powder. And with every product you purchase, we donate to help communities thrive. Thanks to you, we’re Bigger Than Beauty®.


Comments on This Post (15)

  • Oct 25, 2023

    I can’t wait to receive my products! How inspirational to read all the comments regarding Thrive.

    — Karen McKinnon

  • Oct 18, 2023

    Shirley, for some reason I knew you were a sista.! I love the mascara and I will be purchasing more items for the cause.
    Thank you for everything you do!

    Gwen McDaniels

    — Gwen McDaniels

  • Feb 28, 2023

    @Willa – The Defying Gravity Eye Cream will help with your undereye bags! This high-performance eye cream was formulated to target and erase the look of fine lines, wrinkles, crow’s feet, and under eye darkness and puffiness. It’s packed with results-driven actives that work like beauty sleep in a bottle or an instant eye lift!

    — Thrive Causemetics

  • Feb 28, 2023

    This is so inspiring! I never knew about Thrive.
    I am the Women’s Case Manager in a homeless shelter in Charlottesville, Virginia. We would love to do some marketing and partnering to help our homeless in Cville benefit from Thrive products and also benefit our homeless populations locally and nationally.

    — Heather Kellams

  • Jan 18, 2023

    What an inspiration! turning her grief into a beautiful thing , helping others! God bless you and all you do. God loves you!

    — Linda Nielsen

  • Jan 18, 2023

    I am so impressed. after losing her son she is helping others on Skid Row. What a blessing you are!!!
    Thank you for all that you do!

    — Linda Nielsen

  • Feb 28, 2023

    Thrive causemetics is truly a giving company. The products are THE best I have ever used. The quality of every item is amazing. I really love the giving back aspect. I feel all women have struggled with personal challenges & when push comes to shove, with support, we can overcome these obstacles. I will be a customer for life. Keep up the great work!

    — kay

  • Feb 28, 2023

    I ham happy to spend my limited funds with Thrive Cosmetics when they support loving and selfless people like Shirley.

    — Marge Falendysz

  • Dec 28, 2022

    Cheers to Shirley Raines and her work on skid row. She is truly an inspiration. Thank you for sharing her story.

    — Mary Connie Castro

  • Dec 28, 2022

    I love Shirley, her mission and Thrive. I have been a licensed esthetician for 20 years and was a makeup artist before that. I am picky about products and I love all the color cosmetics I have used from you. Knowing you support communities and fearless leaders like Shirley Raines makes it really easy for me to pay retail (I am used to wholesale everything!)

    Thanks for sharing her story and for being here for us!! I am happy to refer you to friends and family. You make me feel good.

    — Jennifer Brewer

  • Dec 28, 2022

    I love Shirley, her mission and Thrive. I have been a licensed esthetician for 20 years and was a makeup artist before that. I am picky about products and I love all the color cosmetics I have used from you. Knowing you support communities and fearless leaders like Shirley Raines makes it really easy for me to pay retail (I am used to wholesale everything!)

    Thanks for sharing her story and for being here for us!! I am happy to refer you to friends and family. You make me feel good.

    — Jennifer Brewer

  • Dec 28, 2022

    I love Shirley, her mission and Thrive. I have been a licensed esthetician for 20 years and was a makeup artist before that. I am picky about products and I love all the color cosmetics I have used from you. Knowing you support communities and fearless leaders like Shirley Raines makes it really easy for me to pay retail (I am used to wholesale everything!)

    Thanks for sharing her story and for being here for us!! I am happy to refer you to friends and family. You make me feel good.

    — Jennifer Brewer

  • Dec 28, 2022

    What a beautiful person and mission. I’m so glad that you were able to turn your grief into a meaningful and lasting gift to so many in need. Where many have turned a blind eye, you have given hope in a dark world. Thank you for all you do and God Bless you in your mission

    — Claudette FERGUSON

  • Feb 28, 2023

    I was hoping to find something that would help me get real of my eye bags.

    — Willa Franklin

  • Feb 28, 2023

    I love your product. I always look to see if I can find a real product for my bags.

    — Willa Franklin


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