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Thrive Tips + Tricks: How to Apply Infinity Waterproof Eyeliner™

Applying eyeliner can be tricky business! Whether on your lash line or waterline, these tried + true tips will ensure your eyeliner stays in place all day long.

For your lash line:

  1. Apply Infinity Waterproof Eyeliner™ in short strokes along the lash line
  2. Optional: to smooth the line, use the smudge-tip to blend
  3. Keep eye closed for 30 seconds to let liner "set" and prevent transfer to eyelid
  4. When in doubt, wink it out ;)

For your waterline:

  1. Use a tissue to dry your waterline
  2. Apply Infinity Waterproof Eyeliner™ along waterline 
  3. If it's not going on smoothly, try drying the eyeliner with a tissue (sometimes the eyeliner will become wet when applying along the waterline due to the moisture in your eyes)
  4. Try not to blink for 30 seconds to let eyeliner "set" 


Pencil feeling a bit dull? There's a secret sharpener at the bottom of your liner to ensure that your line is always sharp. Just pull out the smudge-tip and voila!



Still have questions? You can email our customer service at and one of our beauty specialists will help you.

Comments on this post (31)

  • May 30, 2017

    I came to look for exactly this. It helped.

    — Jacqueline

  • May 26, 2017

    Love the tutorial! A big help! Now I’m wearing my eyeliner all day even with contacts on!
    Thank you!

    — Dot

  • May 25, 2017

    Received my mascara and eyeliner
    Love the mascara. I went to an appointment today and someone said to me, “I love your eyelashes”. She thought they were extensions.
    I never believed they would curl a little as promised but they do!
    Love the eyeliner too, but still practicing.

    — Mary Anne Knighton

  • May 22, 2017

    I have been using the eyeliner and eyebrow pencil for a week or so. I love them both! They stay on all day. Thanks for the great products! Most important the great cause you support. Every women deserves to feel beautiful! These products fit the bill. God Bless You!

    — Rose

  • May 20, 2017

    I have tried numerous eyeliners but this one is the best! My search is over! It is light-weight and super easy to apply. I love what your company does and will shop here for my cosmetic needs. Thank you for all you do!

    — Joy

  • May 17, 2017

    I play tennis 4 days a week in the Texas heat and have tried EVERY waterproof eyeliner made. You name it – I’ve put it to the test. Thrive’s is THE best, hands down. Even after a full 3 sets in 95° heat, my liner is still there with no smudges or fading. This is my new “must have” beauty item!

    — Heather

  • May 14, 2017

    Thanks for the info on the sharpener. Didn’t know it had one

    — nancy

  • May 10, 2017

    Surprise! Didn’t realize there was a sharpener too — another reason to love this liner – yay!!

    — Sherry

  • May 08, 2017

    Love this eye liner! Stays perfect all day long!

    — Nancy

  • May 05, 2017

    I ended up keeping the brown it’s really great, I haven’t had any breakouts like I do with any other product I have used.will definitely be ordering more when this one is gone.

    — Carol Cerwinsky

  • May 02, 2017

    LOVE the eyeliner…went to the spa and even after a very through facial the eyeliner stayed put! As if I had it tattooed on! I have the eyeliner in black, gray, and dark blue! It truly is the real deal, finally!!

    — Kristy

  • May 02, 2017

    I love this eyeliner. No smudges, no raccoon eyes, just great, stay on all day color that stays put. I tell everyone I know about it. Best part for me, no allergic reactions! I can wear makeup again without peeling swollen eyelids.

    — AnneMarie

  • Apr 28, 2017

    This is hands down THE BEST eyeliner i have every used. I’ve tried so many in the past that smear, smudge, and rub off leaving me with black eyes. For the first time, I can confidently apply this eyeliner and never have to re-apply or check on it once throughout my work day. Thanks for this amazing formula!

    — Julie Pinedo

  • Apr 28, 2017

    Best eyeliner I have ever had. Stays put. Great on waterline!

    — Linda

  • Apr 24, 2017

    Thank you the tutorial was sooo helpful. Now I know what I was doing wrong.

    — Elli York

  • Apr 23, 2017

    This is the first eyeliner that says it’s waterproof that actually follows through on its promise. A+++

    — Karen Sprecher

  • Apr 23, 2017

    I have used this pencil twice but felt like I was wasting my time. THEN the tutorial came in. I think I have it now! I did, however, find that it did indeed last all day!

    — Hedy Thevaos

  • Apr 22, 2017

    I have alopecia universalis, which developed about 6 years ago, just about the time of the 67th birthday. I have permanent makeup to take the place of my eyebrows but no eyelashes at all. The eyeliner and eyeshadows I’ve used for the last 6 years fade after a few hours, and my eyes just fade away. I ordered your eyeliner as well as eyeshadows and I’m am so delighted. I could not be happier with your products. I’m so thankful for your products and look forward to more products.

    — Barbara

  • Apr 22, 2017

    This is the best eyeliner I have ever had!!! I am 64yrs. old & doing liner on the top would always smear. This eyeliner stays where you put it. Also thanks for letting me know about the moisture issue. I also wear contacts & it does not affect them at all. Love your eyeliner!! I won’t even mention how many eyeliners I have tried..Thank You!!

    — Lynn Adcock

  • Apr 22, 2017

    Love the eyeliner and eyebrow pencil. They are the best I’ve ever used and they really do stay on all day. I’m looking forward to ordering some of their other AMAZING items. Thank you THRIVE CAUSEMETICS!

    — Peg

  • Apr 22, 2017

    Received the eyeliner and gave it the ultimate test-one hour at a high intensity workout at the gym. Was I surprised when I got in my car, looked in the mirror and the waterline color was still in place? You bet I was!

    — Marie Konat

  • Apr 20, 2017

    Best eyeliner ever-arrived in a timely fashion too! Will definitely order again!!

    — Amy Murphy

  • Apr 18, 2017

    I agree, this is the best eyeliner. I have tried so many over the last few years and find that this one goes on smoothly and stays on.
    LOVE IT!

    — Kathy

  • Apr 17, 2017

    As a Sjogrens patient (google that) , I have immense trouble finding any eye make up I can wear. I recently had micro pigmentation done on my upper lid, so would not need eyeliner, but… the tech didn’t do the best job. It was pretty painful for my ultra dry sensitive eyes, so I opted no additional touch up (would have been my third try). I saw your eyeliner in a google search. After reading reviews, thought i’d try it. It’s working really well. I fill in and/or touch up my upper “tattoo eyeliner” and it really does stay all day long. I don’t wear it on my lower line. I have had no reaction (meaning it must be truly hypoallergenic) and so far I love it. I got the black and it actually matches my tattoo liner perfectly. I don’t wear it everyday but needless to say, I’ll opt for it, in my future, not another tattoo ;) Thank you so much!! Feeling pretty ;)

    — gigi

  • Apr 15, 2017

    AMAZING product I put it on at 6am and it was still there at 8pm still looking as if I just applied it??

    — Angeline Rores

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