High Performance Conscious Beauty
Breakthrough Technology
Our innovative formulas are enhanced with proprietary skin-changing complexes, using cutting-edge active ingredients and the latest in skincare technology.
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Brush-On Fiber Gel Technology™
Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.Shop Now -
Color Grip Technology™
An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.Shop Now -
Eye Revive Complex™
Supports skin’s natural ability to produce collagen with Matrixyl™ 3000** to reduce the appearance of fine lines, promote skin elasticity and restore a youthful look to your skin.Shop Now -
Flex-Fiber Precision Tapered Brush™
Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.Shop Now -
Orchid Stem Cell Complex™
Encourages + supports longer, healthier-looking lashes.Shop Now -
Revitalizing Lip Quench Technology™
Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.Shop Now -
Ring Light Technology™
Diffuses light, defines you best features and perfects your skin.Shop Now -
Semi-Permanent Micropigment Technology™
Delivers bold, waterproof + smudge-proof color that lasts all day.Shop Now -
Smart Pigment Technology™
Adjusts formula to give you a better match while concealing the look of skin imperfections such as redness, rosacea, discoloration and dark spots.Shop Now -
Smart-Sweep Vegan Fibers™
The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.Shop Now -
Vegan Silk™
Proprietary Vegan Silk™ fibers are lightweight + help to maintain the curl + shape of your false eyelashes for up to 30 wears with proper care.Shop Now -
Youth B5 Complex™
Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.Shop Now
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