Clinically Proven Beauty
with a Conscience
Clinically Proven Beauty
with a Conscience
Clinically Proven Beauty
with a Conscience

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24hr Hold Technology™

24hr Hold Technology™

Waterproof adhesive holds all day. Our proprietary formula was designed with sensitive skin in mind—it’s completely free of latex + other irritating chemicals.

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Active Reset Technology™

Active Reset Technology™

Delivers long-term skin-renewing hydration + brightening properties for supple, age-defying skin.

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Blur Effect Technology™

Blur Effect Technology™

Diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter for your face.

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Brush-On Fiber Gel Technology™

Brush-On Fiber Gel Technology™

Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.

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Buildable Smart Pigment Technology™

Buildable Smart Pigment Technology™

Acts like microscopic mirrors, reflecting your natural eyebrow color for a perfect match every time.

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Color Grip Technology™

Color Grip Technology™

An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.

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Complexion Refresh Technology™

Complexion Refresh Technology™

Transforms dull, dehydrated and uneven skin while you sleep, so you wake up with smoother, brighter and more hydrated skin.

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Eye Revive Complex™

Eye Revive Complex™

Supports skin’s natural ability to produce collagen with Matrixyl™ 3000** to reduce the appearance of fine lines, promote skin elasticity and restore a youthful look to your skin.

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Face Lifting Complex™

Face Lifting Complex™

Rejuvenates skin’s youthful appearance, smoothing the look of fine lines with long-lasting plumping hydration.

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Flake-Free Liquid Fiber Technology™

Flake-Free Liquid Fiber Technology™

Rejuvenates and soothes lashes with a fusion of buildable fibers, Korean pasque, usnea barbata (lichen) plant extract + piperitum fruit extract to help improve overall lash health + strength.

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Flawless-Flick Applicator™

Flawless-Flick Applicator™

A strong-yet-superfine tip that allows for the ultimate control to build your perfect level of bold.

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Flex-Fiber Precision Tapered Brush™

Flex-Fiber Precision Tapered Brush™

Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.

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Gray Delay Complex™

Gray Delay Complex™

Instantly covers and prevents gray hair. As our hair follicles age, the melanocytes within our follicles decrease in activity resulting in gray hair. We created Gray Delay Complex™ to slow down this process by stimulating the production of melanin, which gives your hair its natural color.

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HD Spherical Pigments™

HD Spherical Pigments™

Acts like brilliant round diamonds to give you a radiating glow from within.

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Lip Comfort Complex™

Lip Comfort Complex™

A proprietary blend of natural oil and emollients that hydrate + prime your lips for comfortable all-day wear.

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Lip Contour Applicator™

Lip Contour Applicator™

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Lip Filler Technology™

Lip Filler Technology™

Enhances the volume + definition of lips with plumping, line-smoothing mustard sprout extract, a powerful active with microcirculation-boosting properties.

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Liquid Microblading Technology™

Liquid Microblading Technology™

Combines our proprietary blend of ingredients that over time, achieve gorgeous naturally defined brows even when you aren’t wearing it.

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Orchid Stem Cell Complex™

Orchid Stem Cell Complex™

Stimulates + encourages lash growth.

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Rapid Line-Filling Spheres™

Rapid Line-Filling Spheres™

Instantly hydrate, smooth and plump your lips - a built-in primer for long-lasting wear.

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Revitalizing Lip Quench Technology™

Revitalizing Lip Quench Technology™

Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.

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Ring Light Technology™

Ring Light Technology™

Diffuses light, defines you best features and perfects your skin.

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Semi-Permanent Micropigment Technology™

Semi-Permanent Micropigment Technology™

Delivers bold, waterproof + smudge-proof color that lasts all day.

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Smart Pigment Technoloy™

Smart Pigment Technoloy™

Adjusts formula to give you a better match while concealing the look of skin imperfections such as redness, rosacea, discoloration and dark spots.

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Smart-Sweep Vegan Fibers™

Smart-Sweep Vegan Fibers™

The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.

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Time Released Hyaluronic Microspheres™

Time Released Hyaluronic Microspheres™

Holds 1,000 times its weight in water to instantly plump and hydrate lips for over 24 hours.

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Vegan Collagen Complex™

Vegan Collagen Complex™

Helps boost collagen production and increases your body's natural production of hyaluronic acid, restoring lip fullness + texture for plumper, younger looking lips.

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Vegan Silk™

Vegan Silk™

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Youth B5 Complex™

Youth B5 Complex™

Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.

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