High Performance Conscious Beauty

Breakthrough Technology
Our innovative formulas are enhanced with proprietary skin-changing complexes, using cutting-edge active ingredients and the latest in skincare technology.
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Lip Contour Applicator™
Our lip-hugging contoured applicator deposits rich, saturated color with precision for a perfect application every time.Shop Now -
Orchid Stem Cell Complex™
Encourages + supports longer, healthier-looking lashes.Shop Now -
Rapid Line-Filling Spheres™
Instantly hydrate, smooth and plump your lips - a built-in primer for long-lasting wear.Shop Now -
Revitalizing Lip Quench Technology™
Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.Shop Now -
Ring Light Technology™
Diffuses light, defines you best features and perfects your skin.Shop Now -
Semi-Permanent Micropigment Technology™
Delivers bold, waterproof + smudge-proof color that lasts all day.Shop Now -
Smart Pigment Technology™
Adjusts formula to give you a better match while concealing the look of skin imperfections such as redness, rosacea, discoloration and dark spots.Shop Now -
Smart-Sweep Vegan Fibers™
The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.Shop Now -
Time Released Hyaluronic Microspheres™
Holds 1,000 times its weight in water to instantly plump and hydrate lips for over 24 hours.Shop Now -
Vegan Collagen Complex™
Helps boost collagen production and increases your body's natural production of hyaluronic acid, restoring lip fullness + texture for plumper, younger looking lips.Shop Now -
Vegan Silk™
Proprietary Vegan Silk™ fibers are lightweight + help to maintain the curl + shape of your false eyelashes for up to 30 wears with proper care.Shop Now -
Youth B5 Complex™
Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.Shop Now
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