High Performance Conscious Beauty

Diffuses light, defines you best features and perfects your skin.

Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.

Proprietary Vegan Silk™ fibers are lightweight + help to maintain the curl + shape of your false eyelashes for up to 30 wears with proper care.

The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.

Delivers bold, waterproof + smudge-proof color that lasts all day.

Adjusts formula to give you a better match while concealing the look of skin imperfections such as redness, rosacea, discoloration and dark spots.

Encourages + supports longer, healthier-looking lashes.

Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.

Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.

An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.

Supports skin’s natural ability to produce collagen with Matrixyl™ 3000** to reduce the appearance of fine lines, promote skin elasticity and restore a youthful look to your skin.

Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.

Rejuvenates and soothes lashes with a fusion of buildable fibers, Korean pasque, usnea barbata (lichen) plant extract + piperitum fruit extract to help improve overall lash health + strength.

Acts like microscopic mirrors, reflecting your natural eyebrow color for a perfect match every time.

Diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter for your face.