Conscious Beauty


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Skin-Loving Technologies! Skin-Loving Technologies! Skin-Loving Technologies!

  • Blur Effect Technology™

    Diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter for your face.

  • Brush-On Fiber Gel Technology™

    Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.

  • Buildable Smart Pigment Technology™

    Acts like microscopic mirrors, reflecting your natural eyebrow color for a perfect match every time.

  • Color Grip Technology™

    An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.

  • Eye Revive Complex™

    Supports skin’s natural ability to produce collagen with Matrixyl™ 3000** to reduce the appearance of fine lines, promote skin elasticity and restore a youthful look to your skin.

  • Flake-Free Tubing Technology™

    Rejuvenates and soothes lashes with a fusion of buildable fibers, Korean pasque, usnea barbata (lichen) plant extract + piperitum fruit extract to help improve overall lash health + strength.

  • Flawless-Flick Applicator™

    A strong-yet-superfine tip that allows for the ultimate control to build your perfect level of bold.

  • Flex-Fiber Precision Tapered Brush™

    Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.

  • HD Spherical Pigments™

    Acts like brilliant round diamonds to give you a radiating glow from within.

  • Lip Contour Applicator™

    Our lip-hugging contoured applicator deposits rich, saturated color with precision for a perfect application every time.

  • Liquid Microblading Technology™

    Combines our proprietary blend of ingredients that over time, achieve gorgeous naturally defined brows even when you aren’t wearing it.

  • Orchid Stem Cell Complex™

    Encourages + supports longer, healthier-looking lashes.

  • Rapid Line-Filling Spheres™

    Instantly hydrate, smooth and plump your lips - a built-in primer for long-lasting wear.

  • Revitalizing Lip Quench Technology™

    Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.

  • Ring Light Technology™

    Diffuses light, defines you best features and perfects your skin.

  • Semi-Permanent Micropigment Technology™

    Delivers bold, waterproof + smudge-proof color that lasts all day.

  • Smart Pigment Technology™

    Adjusts formula to give you a better match while concealing the look of skin imperfections such as redness, rosacea, discoloration and dark spots.

  • Smart-Sweep Vegan Fibers™

    The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.

  • Time Released Hyaluronic Microspheres™

    Holds 1,000 times its weight in water to instantly plump and hydrate lips for over 24 hours.

  • Vegan Collagen Complex™

    Helps boost collagen production and increases your body's natural production of hyaluronic acid, restoring lip fullness + texture for plumper, younger looking lips.

  • Vegan Silk™

    Proprietary Vegan Silk™ fibers are lightweight + help to maintain the curl + shape of your false eyelashes for up to 30 wears with proper care.

  • Youth B5 Complex™

    Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.