Homepage Hero | Berry Collection Launch | Image File
Homepage Hero | Berry Collection Launch | Image File
New + Limited Edition

IN SEASON: BERRY POPS

Berry hues inspired by best-selling shades.

Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
BRILLIANT EYE BRIGHTENER™

ENHANCE YOUR EYES

Add a subtle pop of color to your look with 3 new shades.

Homepage Hero | FAUX LASHES Image File
Homepage Hero | FAUX LASHES Image File
Introducing our NEW + IMPROVED false lashes

INSTANT LASH™ FALSE LASHES

Designed to deliver fullness while remaining lightweight and comfortable all day.

Homepage Hero | Anniversary Ind Product Launch Image File
Homepage Hero | Anniversary Ind Product Launch Image File
10th Anniversary Collection

CELEBRATING 10 YEARS OF IMPACT

A collection inspired by a decade of best-sellers.

Homepage Hero | SS Matte Lip Tint Image File
Homepage Hero | SS Matte Lip Tint Image File
NEW! Sheer Strength® Matte Lip Tint

MEET OUR MOST HYDRATING LIP EVER

48hr hydration + instantly smoothing soft matte color.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.

BEST SELLERS

TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK