Hero Banner | LAST CHANCE Mother's Day Sets Price Drop
Hero Banner | LAST CHANCE Mother's Day Sets Price Drop
Free Shipping Sitewide

Last Chance!

Grab Mother’s Day sets before they’re gone!

Homepage Hero | Image | Re-Animation Daily Defender | Image File Desktop
Homepage Hero | Image | Re-Animation Daily Defender | Image File Desktop
Daily Defender™ Mineral SPF 50

SUN SEASON STARTS NOW

Meet your must-have for every sunny moment.

Homepage Hero | Berry Collection Launch | Image File
Homepage Hero | Berry Collection Launch | Image File
New + Limited Edition

IN SEASON: BERRY POPS

Berry hues inspired by best-selling shades.

Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
BRILLIANT EYE BRIGHTENER™

ENHANCE YOUR EYES

Add a subtle pop of color to your look with 3 new shades.

Homepage Hero | FAUX LASHES Image File
Homepage Hero | FAUX LASHES Image File
Introducing our NEW + IMPROVED false lashes

INSTANT LASH™ FALSE LASHES

Designed to deliver fullness while remaining lightweight and comfortable all day.

Homepage Hero | Anniversary Ind Product Launch Image File
Homepage Hero | Anniversary Ind Product Launch Image File
10th Anniversary Collection

CELEBRATING 10 YEARS OF IMPACT

A collection inspired by a decade of best-sellers.

Holiday LP Hero Image: Holiday Mascara
Holiday LP Hero Image: Holiday Mascara
Introducing our NEW + IMPROVED false lashes

INSTANT LASH™ FALSE LASHES

Designed to deliver fullness while remaining lightweight and comfortable all day.

Desktop Holiday Hero Image: Holiday BEB
Desktop Holiday Hero Image: Holiday BEB

FESTIVE BRILLIANT EYE BRIGHTENER™

New and here for a limited time! Luxe chrome shades of your favorite eyeshadow stick.

Holiday LP Hero: Holly Top Mate Launch_DESKTOP
Holiday LP Hero: Holly Top Mate Launch_DESKTOP

HOLLY, JOLLY, AND GLOSSY

This fan-favorite shimmer gloss is back for a limited time!

Desktop Holiday Hero Image: Tis the season
Desktop Holiday Hero Image: Tis the season

'TIS THE SEASON TO THRIVE

Treat yourself to dazzling makeup this holiday season.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.
Image File | TEST collection banner
Image File | TEST collection banner
Image File | TEST homepage hero_Desktop
Image File | TEST homepage hero_Desktop
2 Days, 2 Free Gifts!

TODAY: FREE EYESHADOW STICK

All orders $85+ receive a choice of Infinity Waterproof™ Eyeshadow Stick. No code required, select your shade in cart.

BEST SELLERS

TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK