We create high-performance formulas using clinically-proven ingredients that are paraben, toxin + cruelty-free.
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Heavy or Light? In the morning or at night? Tell us what you think about eye cream.Participate In Study
All of our products are created at Thrive Lab in Seattle. We control every step of the product development process, and a large part of it involves you.Read Full Story
Gel or powder? Stain or wax? Tell us what you use to get perfect brows.Participate In Study
Nice work! Here's a handful of products that you helped bring to life.
To create this genius eyebrow perfector, we enlisted the help of our community, including top beauty editors, celebrity makeup artists and of course, YOU!Shop Now
Inspired by powerful women around the world, our multi-tasking Triple Threat Color StickTM embodies inspiring women who do it all.Shop Now
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