Free Shipping on $35+ and Easy Returns


We create high-performance formulas using clinically-proven ingredients that are paraben, toxin + cruelty-free.

Join the Thrive Lab team to help us develop products!

Study: Brows

Gel or powder? Stain or wax? Tell us what you use to get perfect brows.

Participate In Study

Feature: Karissa Bodnar

All of our products are created at Thrive Lab in Seattle. We control every step of the product development process, and a large part of it involves you.

Read Full Story

Study: Foundation

Liquid or powder? Full-coverage or sheer? Tell us what's to love when it comes to foundation.

Participate In Study

What You Made

Nice work! Here's a handful of products that you helped bring to life.

To create this genius eyebrow perfector, we enlisted the help of our community, including top beauty editors, celebrity makeup artists and of course, YOU!

Shop Now

Inspired by powerful women around the world, our multi-tasking Triple Threat Color StickTM embodies inspiring women who do it all.

Shop Now

Tag a photo on or for a chance to be featured in our gallery.