lightbox grid gallery
Complexion To The Max
Get the best performance out of your makeup products following this routine for all day wear.
-
Prime
Protect, hydrate, and prep your skin for whatever the day has in store. Choose from our 3 Face Primers for maximum skin prep.
-
Conceal
Conceal the look of fine lines and imperfections with creaseless coverage that lasts up to 16 hours. Choose from 24 Concealer shades.
-
Perfect
Our multitasking CC Cream provides skin-perfecting coverage, SPF protection, and long-lasting hydration all-in-one. Choose from 28 shades.
-
Set
Apply after makeup to soften the look of pores while reducing shine. Choose from our 2 Setting Powders for an airbrushed effect.
-
Lock
Finish with our Set + Refresh Spray to lock makeup in place for 16-hour extended wear and perfect the look of makeup with a natural, skin-like finish.
Details
What Else You Need To Know
This high-performance primer provides dull and dry skin with a dewy and radiant finish in moments to highlight your best features. Formulated with light-reflecting smart pigments, this primer effortlessly gives skin a luminous finish while ingredients like licorice root extract brighten skin and reduce dullness over time. This formula is packed with antioxidant-rich extracts that deliver long-lasting hydration and brightens the look of discoloration so your skin is glow ready for makeup wear.
- Paraben-Free
- Sulfate-Free
- Formulated without Phthalates
- Vegan
- Cruelty-Free
- No Synthetic Fragrance
1 fl oz / 30 mL
Made in the USA of global ingredients
Ingredients
Licorice Root Extract
Brightens dullness and diminishes the appearance of skin discoloration for renewed, radiant skin.
Edelweiss Flower Extract
Provides skin-firming hydration and antioxidant protection against environmental aggressors.
Apple Fruit Extract
Helps neutralize damaging free radicals with its high concentration of polyphenols and known antioxidant properties.
MCT Oil (Caprylic Triglyceride)
Rapidly absorbs into the skin to nourish and moisturize with skin-smoothing fatty acids known to prevent clogged pores.
African Whitewood Extract
Regulates excess sebum production, shrinks the look of pores and tightens skin.
Juniper Berry Oil
Naturally tones your complexion and helps control oil all day long, making it ideal for blemish-prone skin.
Frequently Asked Questions
-
What's the difference between both primers?
Our Brilliant Face™ Brightener Illuminating Primer rapidly brightens skin with light-reflecting smart pigments, reducing dullness, and the look of dark spots and discoloration over time. Our Filtered Effects™ Blurring Primer creates a velvety smooth finish that transforms the overall appearance of skin texture and smoothes the look of fine lines and wrinkles immediately upon application and over time.
We recommend using our Filtered Effects™ Blurring Primer if you desire a skin-perfecting, smoothing, velvet matte finish. If you desire a radiant, lit-from-within, glowy finish, we recommend our Brilliant Face™ Brightener Illuminating Primer. Both will prolong the life of your makeup look for up to 16 hours and can be used at the same time.
Is this primer matte or dewy?
This primer creates a healthy and dewy glow while enhancing and prolonging makeup wear. It is an ultra-hydrating primer that provides your skin with nourishing moisture all day long with a radiant, non-greasy finish. Based on a clinical study of 33 women using this face primer, 94% agreed that their skin felt hydrated after 16 hours of wear. Immediately after application, you’ll notice a beautiful radiant finish that is non-greasy.
Will this feel sticky or tacky on the skin?
It will not feel tacky to the touch. This primer has a serum-like liquid texture that rapidly absorbs, leaving your skin feeling hydrated, radiant, and healthy.
Can I use both of your primers together?
If you’re using both products together, we recommend applying our Filtered Effects™ Primer to your T-zone or anywhere you have texture to smooth and mattify. You can apply Brilliant Face™ Brightener Primer to the high points of your face, like your cheekbones and the bridge of your nose for a natural-looking dewy glow wherever you want to add radiance.
We love both primers for different applications and finishes: Brilliant Face™ Brightener Illuminating Primer creates a dewy, lit-from-within, radiant finish and Filtered Effects™ Blurring Primer creates a skin-perfecting, pore-filling, velvet matte finish.
Our Commitment
-
Vegan and Cruelty-Free
-
Leaping Bunny Certified
Bigger than Beauty®
giving mission
For every product purchased, we donate to help communities thrive.
-
Cancer
-
Domestic Abuse
-
Homelessness + Poverty
-
Veterans
-
Racial + Social Justice
-
Under-Resourced Youth
-
Education
-
LGBTQ+