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Infinity Waterproof Eyeshadow Stick™

Purchase Frequency

Our skin-loving, creamy eyeshadow stick glides on effortlessly to deliver a long-lasting, high-impact eye look in just one swipe. Need more assistance? Let's Chat!

Shimmer Shades: Elena, Dr. Q, Joni, Nikki, Riji, Tamala

Matte Shades: Blythe, Gailon, Kaelyn, Shaney jo, Tai

Questions? We have answers! Find our FAQs HERE.

What Makes It Different
  • Creamy, easy-to-use, mistake-proof formula glides on seamlessly for all day wear.

  • Semi-Permanent Micropigments™️ keep this eyeshadow stick waterproof and smudge-proof to stay put from morning to night.

  • Sodium Hyaluronate, Ceramide NP,  Aloe Leaf Extract + Vitamin B5 plump, hydrate + replenish moisture on the eyelid.

Ingredients & Technology
  • Skin-loving ingredients like Aloe Leaf Extract and Ceramide NP moisturize + condition lids for smooth application + healthy, hydrated skin. More Key Ingredients Below

  • 100% vegan + cruelty-free! Our high-performance ingredients are always formulated without parabens, phthalates, sulfates and synthetic fragrance.

  • Full Ingredients List

How to Use
  • For best results, start with Eye Lift 360° Waterproof Primer™ - apply a small amount to bare lids and let set for 30 seconds.

  • Swipe Infinity Waterproof Eyeshadow Stick across lids and blend with fingertips or built-in blending sponge for an effortless eye look.

  • Pro tip: apply and blend one eye at a time - this eyeshadow sets after 30 seconds and will stay in place until you’re ready to remove it!

  • Remove with your favorite eye makeup remover.  

  • Easily remove this waterproof formula with the Bigger Than Beauty Skincare® Bright Balance™ Hydrating Gel Cleanser.

Karissa's Pro Tips
  • Custom Finish

  • Blend and Sharpen Like a Pro

    • Swipe eyeshadow across lids and blend with fingertips or the built-in blending sponge underneath the applicator cap. Refresh the shape of your eyeshadow stick by removing the blending sponge to reveal the built-in sharpener.

bigger than beauty® giving mission

For every product purchased, we donate to help communities thrive.

Learn More

Real Results

In a consumer perception study on 38 subjects aged 14-69 wearing Infinity Waterproof Eyeshadow Stick™.


agreed that Infinity Waterproof Eyeshadow Stick™ provided even color payoff.


agreed that Infinity Waterproof Eyeshadow Stick™ was easy to apply.


agreed that Infinity Waterproof Eyeshadow Stick™ provided saturated coverage and color-payoff.


agreed that Infinity Waterproof Eyeshadow Stick™ provided smudge-proof wear throughout their day.


agreed that Infinity Waterproof Eyeshadow Stick™ lasted up to 12 hours.


  • What Else You Need To Know

    Get an effortless eye look in seconds! Our waterproof, smudge-proof eyeshadow stick is powered by Semi-Permanent Micropigments™ to stay put from morning to night. Packed with skin-loving ingredients, our revolutionary formula glides seamlessly onto your lids and sets in 30 seconds for life-proof color with the benefits of an eye cream.Ophthalmologist tested. Dermatologist tested. Part of our Infinity Waterproof Collection

    • Paraben-Free
    • Sulfate-Free
    • Formulated without Phthalates
    • Vegan
    • Cruelty-Free
    • No Synthetic Fragrance
    NET WT. 0.049 oz / 1.4 g

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IWES Key Ingredients Image| Shade Ext Launch


  • Vitamin B5

    Plump, hydrate and replenish moisture.

  • Aloe Leaf Extract

    Used as an emollient and provides moisturizing and nourishing effects.

  • High Performing Spherical Powders
    • Provide soft focus effect, ability to scatter light to help diminish the look of fine lines and wrinkles on the skin, and ball-bearing effect. 

    • Provide elegant silky texture and increased payoff.

  • Ceramide NP

    Renew, repair, and fortify the skin barrier to increase elasticity and moisture for younger looking skin and conditioned eyelids.

  • Hyaluronic Filling Spheres™

    Visibly fills wrinkles & fine lines by hydrating and moisturizing the eyelid  to create a smooth surface for optimal eyeshadow application.

Frequently Asked Questions

    • How is this different from the Brilliant Eye Brightener™?

      Our Infinity Waterproof Eyeshadow Stick™ has been formulated to be a highly-pigmented, cream eyeshadow. Whereas the Brilliant Eye Brightener™ will provide a sheer luminous shimmer for an instant brightening effect. Our Semi-Permanent Micropigments™️ offer long-lasting waterproof color while ceramides and hyaluronic provide a glide-on formula. This product is available in both matte + shimmer finishes in a range of browns, neutrals, and jewel tones. 

    • How do I sharpen it?

      Our Infinity Waterproof Eyeshadow Stick™ was designed not only with a blending sponge tip but also a built-in sharpener! Just pull out the bottom piece to expose your sharpener. We recommend holding your product upright and twisting out only enough product to fit inside the sharpener. Then delicately twist the sharpener around the tip of the Infinity Waterproof Eyeshadow Stick™.

    • What is the best way to remove this product?

      The Infinity Waterproof Eyeshadow Stick™ can easily be removed using your favorite waterproof makeup remover or we recommend our Bright Balance™ 3-in-1 Cleanser. This cleanser was formulated to remove waterproof makeup in a single step, so you don’t have to use a makeup remover first.

Our Commitment

  • Vegan and Cruelty-Free

  • Leaping Bunny Certified

Bigger than Beauty®
giving mission

For every product purchased, we donate to help communities thrive.

  • Cancer

  • Domestic Abuse

  • Homelessness + Poverty

  • Veterans

  • Racial + Social Justice

  • Under-Resourced Youth

  • Education

  • LGBTQ+

Our Causes

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