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Thrive Causemetics Day of Giving in Boston

Our team planned three giving events in one day during our east coast giving trip! The day began at Dress for Success Boston. All women who attend Dress for Success Boston’s work re-entry programs have the opportunity to receive Thrive Causemetics products to provide them confidence in the workplace.

Our second stop was at Rosie’s Place, the first women's shelter in the United States, where we provided Thrive Causemetics products to bring the power of beauty to women emerging from homelessness.

We then hosted a master class led by Karissa at Casa Myrna, which supports domestic violence survivors. Each woman left with the knowledge of how to use the Thrive Causemetics makeup they received.

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The Power of Community: Thriving Together for California Wildfire Relief

Founded in Seattle, Washington in 2015, the Thrive Causemetics team relocated to Southern California earlier this year and we have happily called it home ever since. But when several wildfires hit our adopted home state, we felt a need to support and invest in our new community during this time of crisis.

Many of our own customers lost their homes and their possessions in the Camp Fire in Northern California. In fact, in a devastating turn, the Paradise Fire completely destroyed the town of Paradise, California and everything in it. Meanwhile, our own employees were having to evacuate their homes due to the Woolsey Fire that spread incredibly quickly and was threatening areas up and down the coast. That gorgeous California sky that’s always sunny and cloudless? Nope. Our skies were covered in smoke and ash. These fires were raging in our backyard, our office is less than 30 miles from the Malibu Fire, and devastating communities not only in Southern California but in Northern California as well.

If we were going to make an impact, and quickly, we would need to mobilize every member of our staff to create a social and word-of-mouth campaign for wildfire relief. We wanted to do the most good and offer support in the way that would be the most impactful for those who had been displaced and lost everything to the fires. That meant we needed to be able to donate money. Traditionally our mission, and more plainly, how Thrive gives had always been focused on product donations. Knowing this we needed to quickly update and expand our giving parameters to allow us to make a financial donation. We would never abandon our product giving mission, but in this instance, we knew our community needed financial support as well.

In a matter of days, we moved quickly to update our giving mission, rally together brand ambassadors and customers to launch the Thrive for California campaign. We only had two days to get the word out and every member of our team worked around the clock to spread the message that on November 14th, Thrive Causemetics had committed to donating 100% of profits from every single sale on our website to organizations that would support both affected residents and displaced animals in both Northern and Southern California. As a vegan cosmetics and cruelty-free cosmetics brand, we couldn’t forget our animal friends!

Thrive for California Social Post(Thrive For California social campaign image. Design by James Palacios, 2018)

When the day finally came we nervously watched sales, wondering if two days was simply not enough time to pull off such a huge campaign. But then, suddenly - we saw customers buying 2 and 3 mascaras at a time. And even better, customers were telling their friends to do the same all over Instagram and Facebook. Our best-selling cruelty free mascara was flying off the shelves! We upped the challenge and asked our social community to repost our Thrive for California graphic to raise an additional $5 per post for wildfire relief. We were swamped with reposts and purchases. So many messages of love and support were shared by customers to wildfire victims in the comments of their posts. It was amazing to watch everyone come together so quickly and with so much love!

Thrive Team celebrating $250k donation.

(Team Thrive celebrates $250k raised for California wildfires relief. Photo by Beth Sternbaum, 2018)

When the dust settled we were shocked at what we had been able to do in two days. Thanks to our amazing Thrive Tribe, our community and customers, Thrive Causemetics will be donating $250,000 to the American Red Cross, North Valley Animal Disaster Group, North Valley Community Foundation, the Humane Society of Ventura County and the Los Angeles Fire Department Foundation. We were and still are completely overwhelmed by the power of giving and the strength of our community to mobilize quickly for the good of their neighbors near and far.

Susie Cakes cookies for Thrive Causemetics.

(Susie Cakes created the $250k cookies for Thrive’s donation celebration. Photo by Beth Sternbaum, 2018)

We are so thankful for our wildfire relief partners for all they have done and will continue to do to support affected communities. Check out some amazing quotes from them below:

“The generosity of Thrive Causemetics helps provide shelter, food and hope, making a compassionate difference for people affected by the destructive wildfires in California.”

- Elizabeth Penniman, Vice President, Communications at the American Red Cross.

“We are so grateful to Thrive Causemetics for their generous support. This gift will support the men and women of the Los Angeles Fire Department who work so tirelessly to respond to emergencies, fight fires and to protect our community from disasters.” - Liz Lin, President, Los Angeles Fire Department Foundation.

"The North Valley Animal Disaster Group is extremely grateful to receive this donation from Thrive Causemetics. This financial support will allow us to continue to help the animals affected by the horrific Camp Fire. We are currently sheltering over 1600 animals in emergency shelters. Our evacuation teams continue to look for injured animals in the field, and also are providing food and water to animals in the evacuation area per owners requests. Thank you for this much needed financial support.” - Norm Rosene, Public Information Officer, North Valley Animal Disaster Group.

“From all of us at the Humane Society of Ventura County, we are deeply humbled and honored to be a recipient of a sizeable donation from Thrive Causemetics. Rescuing and caring for evacuated animals from the Hill and Woolsey fires has been a tremendous undertaking for us at the Shelter and this donation will help us with our ongoing efforts for months to come.” - Greg A. Cooper, Director of Community Outreach, Humane Society of Ventura County.

“We are deeply grateful to Thrive Causemetics for their generous donation to NVCF’s Camp Fire Relief Fund. During our greatest time of need Thrive Causemetics has shown up with love, care and support. All monies donated will be granted to organizations, shelters and services providing direct support to evacuees. Any monies not spent in emergency response will be deployed during our long-term recovery and rebuilding efforts. Thank you Thrive Causemetics. Thank you Thrive Causemetics. Thank you from all of us.” - Alexa Benson-Valavanis, President and CEO, North Valley Community Foundation.

We could not have made this happen without our amazing Thrive Tribe and every member of Team Thrive staff. Thank YOU for making this meaningful Thrive Causemetics donation possible and for supporting our cruelty free makeup and vegan makeup. We are so grateful that you’ve chosen to join us in empowering women and help us give back through beauty every day.

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Perfect Eye Tutorials

The Perfect Eye Palette Warm Neutrals™ is filled with seven warm-toned, neutral colors. Curated with matte, highlighting and liner shades, you have all the right basics to create endless not-so-basic looks. The highly-pigmented colors will take you from day to night and everywhere in between without fading or creasing.

We’ve created two different step-by-step eye looks to show you how to rock the perfect palette. 

Emily’s Warm Orange Smokey Eye 

  1. Apply Madeline (Eggshell Matte) all over your lid to prime and create an even base.
  2. Swipe Frida (Burnt Orange) from your lash line to just above your crease.
  3. Apply Helen (Chestnut Matte) to your crease to add dimension.
  4. Add Winnie (Rose Gold Shimmer) to the inner corners of your eye to brighten.
  5. Define your eyes by applying Roseann (Espresso Matte) along your lash line.
  6. Finish with our Brilliant Eye Brightener™ in Stella (Champagne Shimmer) under and above your brow bone for an instant eye lift.

Dana’s Everyday Rose Gold Glam

  1. Swipe Madeline (Eggshell Matte) all over your lid to prime create an even base.
  2. Apply Bethany (Warm Taupe Matte) from the lash line to the crease.
  3. Apply Rosanne (Espresso Matte) to the crease and outer V to add dimension.
  4. Press Winnie (Rose Gold Shimmer) onto your lid and the inner corners of your eye.
  5. Get fuller-looking lashes by applying Marlee (Smoky Black Matte) along your lashline.
  6. Finish with our Brilliant Eye Brightener™ in Aurora (Rose Gold Shimmer) under and above your brow bone to instantly lift and brighten your eyes.

Get Inspired! Here are our favorite looks our #ThriveTribe created:
















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Ipsy Loves Thrive

When our Infinity Waterproof Eyeliner™ in shade Lauren (Black Matte) was given out to Ipsy subscribers in their bag, we received over 40 thousand positive reviews. The Ipsters loved the versatility of our Infinity Waterproof Eyeliner™. With the Semi-Permanent Micropigment Technology™, the waterproof, smudgeproof + life-proof eyeliner is able to glide on smoothly to deliver a perfect matte black color that stays all day. Whether you are going for fuller-looking lashes or a smokey eye, the combination of the pointed liner, smudge tip and built-in sharpener allows for endless eye looks.

Here’s what some of our favorite reviews from Ipsters:

 "I love this guy and I've been using it quite often when I want to stay away from liquid liner" - Lynette Cenee´

This one goes on easy and definitely stays in place. Smudger and sharpener make it the swiss army knife of eyeliners too.” – BreanneL98

“Their eyeliner is great for under eye. It doesn’t smudge, doesn’t smear and is waterproof for water moments!” – Vegetarian_cowgirl77

“I ADORE this eyeliner, I usually go with liquid liner but this stays on all day, I usually apply it to a brush and draw my Cat eye with it!! It does not smudge or come off at all. 10/10” – Vivian_tejada

“I wish I had 10 of these items. Loved it so much went looking for another on the website. Amazing eyeliner that did not budge or run”. -Devilin

“I use this one every day!!!” – mzangel84

“ I can’t believe I wanted so long to try this! It worked great at a party.” – vagee2012

“This is the best eyeliner that I have received from Ipsy.” - rgstandard

“I wear black eyeliners all the time. I don’t normally wear waterproof because it can be hard to get off, but not this! It has great glide and washes off easily.” – Squeeks17701

“YES YES YES, give me more!!” – siomaracastro4

“This works amazing! And Lasted through me laughing so hard I was crying and sweating.” – xandy85

“Wow I’m a tough critic on eyeliner but I like this one a lot!” – casimmet

“This Brand’s the Bomb” – Ipsy

Need help picking out your perfect shade of eyeliner or still have questions? You can email our customer service at or call at (888) 804-4318 and one of our makeup artists will help you.

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Beauty Tips Just for Mom!

We’re taking away the stress of finding a gift for mom with THE perfect Mother’s Day Collection featuring some of our favorite products. Are you ready? Drum roll, please!

The Mother’s Day Collection includes:

  • Triple Threat Color Stick™ in Joy (Gold Shimmer)
  • Customizable Glossy Lip Hydrating Serum™
  • Cosmo Power Multi-Dimensional Strobing Blush™ in Angelina (Golden Brick Shimmer)
  • Customizable Sun Chaser Blur + Sculpt Bronzing Powder™

We know she’ll need something amazing to hold all of her new favorite products in, so this collection comes wrapped in our new makeup bag.

Keep reading on for beauty tips from our in-house makeup artists!

Triple Threat Color Stick™ in Joy (Gold Shimmer)
Triple Threat Color Stick™ in Joy is the perfect gold highlight. This hydrating highlighter will leave the most beautiful glow-from-within finish.

  • Swipe it on your cheekbones, down the center of the your nose and on your cupid’s bow above the lips.
  • Want an instant face lift? Apply Joy above and below the brow bone!
  • Wear it under your eyes alone or under concealer to brighten.
  • Use it under or on top of your foundation, as well as on bare skin if you’re wanting a subtle no-makeup-day glow.

Customizable Glossy Lip Hydrating Serum™
Our Glossy Lip Hydrating Serum™ comes in eight highly pigmented shades. This gloss and stain in one is infused with Youth B5 Complex™ to help plump, hydrate and treat your lips.

  • Line the lips with diamond-shaped wand applicator and fill in. Let the color ‘fuse’ with your lips for 20 seconds. Apply a second coat for long lasting color!
  • It’s also bleed-proof, so it won’t run.


Cosmo Power Multi-Dimensional Strobing Blush™ in Angelina (Golden Brick Shimmer)

Cosmo Power Multi-Dimensional Strobing Blush™ in Angelina (Golden Brick Shimmer) is one of our new products that we just can’t get enough of! It leaves an incredibly ethereal glow while also hydrating your skin.

  • Swirl color with brush then dust cheekbones, sweeping towards your ears.
  • Use as an eyeshadow for shimmering lids that catch the light.
  • Apply on your lips as a matte metallic lipstick; because our formula is so hydrating it won’t dry out your lips!
Customizable Sun Chaser Blur + Sculpt Bronzing Powder™

Sun Chaser Blur + Sculpt Bronzing Powder™ is available in a matte and a shimmer shade that make contouring and bronzing a breeze!

  • Swirl color with brush and focus your application on areas that would naturally get sun—your forehead, bridge of your nose, tops of your cheeks and your chin.
  • To sculpt and contour, dust on sides of your nose, around your hairline and your jawline.

We know what we’ll be getting our moms for Mother’s Day!

What are your favorite tips and tricks for using these products? Let us know in the comments below.

Still have questions? You can email our customer service at or call at (888) 804-4318 and one of our beauty specialists will help you.


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How to Apply Glossy Lip Hydrating Serum

Treat your lips to this hydrating, anti-aging lip gloss! Lizzie gives her tips on how to apply Glossy Lip Hydrating Serum™ to get a perfect pout. 

  1. Line your lips with the Lip Contour™ applicator
  2. Fill in lips with applicator
  3. Let color fuse with lips for 20 seconds
  4. Apply a second coat of color
  5. Be bold!

Still have questions? You can email our customer service at and one of our beauty specialists will help you.

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Instantly Lift Your Brows

Lift + define your brows with our Infinity Waterproof Eyebrow Liner™ + Brilliant Eye Brightener™! 

      1. Using short strokes, fill in brows with Infinity Waterproof Eyebrow Liner™
      2. Blend out with the spoolie end for a natural-looking brow
      3. Apply Brilliant Eye Brightener™ below + above the brow bone
      4. Blend out with your finger

Still have questions? You can email our customer service at and one of our beauty specialists will help you.

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