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Behind the Scenes at Thrive Causemetics Lab

My passion for creating clean beauty products began when I was 18 years old working as a makeup artist at Sephora. When the store had slow traffic, I would read the Cosmetic Ingredient Dictionary to learn about the function of different ingredients used in cosmetics. During the evenings, I would develop formulas and study chemistry to teach myself how to create beauty products free parabens and sulfates. I learned that it’s not just the ingredients used, but the process in which beauty products are made that impacts their performance.

After graduating from University of Washington, I joined Clarisonic, where I was able to work alongside brilliant chemists to design skincare formulations from scratch. I continued working for L’Oreal in their luxury division, traveling the world to find the industry’s most effective ingredients.

I was inspired to continue my path of creating paraben and sulfate-free beauty products after losing my dear friend Kristy to cancer. The original Thrive Causemetics formulas started in my kitchen. Now, all of our products are formulated in our lab in Los Angeles, CA. Thrive is made by Thrive. We control every step of the process and don’t rely on outside chemists or manufacturing, allowing us to have a greater connection with our ingredients, product performance and quality. This also allows us to enlist our social media community for real-time feedback.

I’ve come to realize that a single ingredient can change the world, and that ingredient can even be you! From formula development to the packaging and naming of our products, we believe that collaborating with our customers helps us create stronger, more effective products. Including consumers in the product development process is integral to creating beauty products that our customers love, and ones that really work. Our community has helped us develop all of our products to date, including our best-selling Infinity Waterproof Brow Liner™ and Thrive’s latest launch, Triple Threat Color Stick™ for cheeks, lips + body. Thank you for being a part of our journey.

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Calling All Eyeshadow Aficionados!

Calling All Eyeshadow Aficionados!

Calling all eyeshadow aficionados! We’re developing eyeshadow just for YOU in our Thrive Causemetics Lab here in Los Angeles. The possibilities are endless with our palettes of four shadows each that will take you from  desk to dance floor. Now, we need your help in naming these fierce shades.

All of our products are named after powerful women who inspire us every day with their strength, kindness and spirit. In the comments below, tell us who inspires you and why we should create an eyeshadow shade in her namesake.

Don’t forget to let us know her favorite color (bronze, gray, plum, matte, shimmer etc..).

Once the shade names have been selected, our product development team will reach out to you about the name unveiling process.

Thanks again for being a part of our product creation team!

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Meaghan B. Murphy Exclusive Interview

Meaghan B. Murphy Exclusive Interview

Meaghan B. Murphy is what we at Thrive like to call a triple threat—as the Executive Editor at Good Housekeeping, a health & wellness influencer and mother of three, she is living proof that hard work and dedication can take you anywhere you want to go. Meaghan hits the gym every morning at 5am and you can follow her inspiring days via her Instagram: @meaghanbmurphy.

Have you ever wondered what it’s like to run one of the world’s top magazines? We’ve got the scoop—check out our exclusive interview with Meaghan B. Murphy, Executive Editor at Good Housekeeping below.

Meaghan B. Murphy Good Housekeeping Magazine


Q: You’ve been an actress, fitness star and leader at some of the world’s top magazines. Walk us through your career journey.
I got my start at YM magazine when I was 19, after winning a Horatio Alger National Scholar essay contest on overcoming adversity, and being spotlighted on an NBC special. YM wanted to profile me and I said, “Sure, if you give me a job!” They did! I studied acting and english at Rutgers University at night in NJ, while working as a contributing editor at the teen title in NYC and also serving as a cub reporter at The Newark Star-Ledger newspaper. Two years later, my boss at YM was tapped by Time Inc. to launch a new teen magazine and she brought me with her. We worked for 8 months creating Teen People magazine from scratch. It was a thrill! Simultaneously, I landed an on-air gig as a lifestyle correspondent on MTV, appearing regularly on The Carson Daly Show and the MTV Beach House (Jersey Shore and Bahamas), while paying some bills with a few voiceover spots and commercials. From there I dabbled with the web, launching a community-based website for the clothing brand Delia’s called iTurf and later served on the creative team at Victoria’s Secret, producing the catalog and helping to launch the PINK line. I jumped back into magazines to work on the launch (I love a launch!) of Lifetime (based on the TV channel) at Hearst and quickly moved to a senior editor role at Cosmopolitan. I spent three years there assigning, editing and writing sex and relationship content and even penned Cosmo’s AquaSutra (a waterproof sex guide) for Random House, before heading to SELF. I was the Fitness Director/Deputy editor for 8+ years, top-editing health and lifestyle content, doling out expert advice in my own fitness column, starring in workout videos for Self.com and Exercise TV and regularly appearing on TV as a spokesperson for the brand. Currently, I’m the Executive Editor at Good Housekeeping, where I was brought on almost 2 years ago to help “dust off” the 130-year-old megabrand. We have a massive audience— 18.4 million strong! I top edit and guide the content and represent GH as a regular guest on the Today Show and GMA, frequently with my kids in tow!

Q: Did you always know you wanted to write?
I’m a total word nerd! I have always loved language and get excited when I can make a sentence sing. There’s a rhythm to writing that’s fun to play with. It didn’t hurt that my Mom was an English teacher either!! That said, writing is a small piece of what I do as the Executive Editor of Good Housekeeping now. My big job is to package key information into news the reader can quickly use in a way that is engaging and entertaining.


Meaghan B. Murphy


Q: You’ve mentioned that your career has paralleled your life. Can you tell us more about that?
I laugh because my career has truly mirrored my life phase. I’m a passionate person. I need to care personally and deeply about the subject matter I’m covering and the audience who I’m engaging in order to be convincing. That’s probably the actress in me — I have to be truthful in the moment. So, when I was in the teen books, I was a teen. I was single in the city as a Cosmo editor. During my time at SELF, I came into my self, getting engaged, then married, having three babies. Not so ironically, I had just given birth to my third child and moved to my first home in the suburbs (with a white fence!) before starting Good Housekeeping. When you do what you love, it isn’t work, right?

Q: You are a woman of many amazing mantras. Which one is your go-to when you need a motivation boost?
I love a mantra! I have a whole Pinterest board of so-called Meaghanisms. They change all day long. When I’m trying to drag my butt out of bed at 5AM for a work out, it’s “Roses are red, violets are blue. Go. To. The. Gym.” When I’m stressed out, feeling frustrated, trying to juggle too many things, it’s: “I exercise because punching people is frowned upon.” Those times when I need to call upon every once of strength to deal with the grief of losing my father to cancer in January it’s: “Make your mess your message” or “Whatever you are, be a strong one.” And then on Fri-yay around 3pm when all I want to do is head home for family movie night, it’s: “Pizza!” Words really do have the power to move you!

Q: What’s the best part about your job at Good Housekeeping?
I’m very lucky. My husband jokes that I work at Candy Land because every day really is a sweet adventure! I’m not balancing spreadsheets or pushing papers. I have the privilege of helping women find more happy in their lives, whether it’s leading them to the best vacuum, giving them a fun craft idea to try with their kids or a quick and delicious 20-minute dinner recipe — Good Housekeeping makes life good for our 18.4 million readers! And I often get to work with my kids, filming videos for GH.com, “employing” them as Toy Testers in the GH Lab or roping them into TV spots for Today Show or GMA.

Q: You inspire so many people on a daily basis. Who inspires you?
We feature incredible and inspiring women in the pages of GH and I am constantly wowed by these power women. But on a day-to-day basis, my fire comes from my kids, Charley, 5, James, almost 4, and Brooks, 2. Getting to re-see the world with their excitement and innocence has been the ultimate gift. I take myself less seriously and embrace the power of awe.

Q: What’s your favorite beauty tip?
I’ve always paid attention to my abs, butt and thighs as a fitness fanatic, but since turning 40, I’ve suddenly realized that, “Oh, geez. The face!” So, I finally saw a top dermatologist, Dr. Neal Schultz in New York, and had my first skin check. He made two game-changing tweaks to my regimen: 1) Wash your face BEFORE the gym, even if you’re going at 5am with no makeup. Sweat clogs pores! I use his BeautyRx cleanser now every morning and I’ve seen a huge improvement in my skin. 2) Serum! I apply his Beauty Rx serum every night before bed and I have to say, I’m glowy!

Q: What advice would you give someone who is looking to get their big break in journalism?
Think about creating engaging content on all platforms, not just print. Make sure your Instagram, Twitter and Snapchat feeds reflect your personal brand. I pay attention to potential job candidates’ social activity. I want to see how they create content on a daily basis and edit themselves. Follow and engage people who you admire!

Q: What excites you most in 2016?
Oh, geez. I’m a very excitable person. Right now I’m amped about reversible workout leggings from WITH and gluten free protein pancake mix you can nuke in the microwave. It doesn’t take much! But, seriously, we’ve got so much in store for Good Housekeeping readers. Subscribe now! ;)

Q: What do you challenge all women to strive for in their lives?
Consistent workouts. Strong body = strong mind. I really believe that.

Meaghan B. Murphy at Today Show

Photos courtesy of Meaghan B. Murphy.

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Created for You, by You

Created for You, by You

Hi beauties! Did you know a huge part of our product development process involves YOU?

Your feedback is integral to choosing key ingredients and colors, which ultimately helps us create products that you’ll love.

We just whipped up the final formula for our new lip lacquer, your one-step solution for all day lip color perfection. This liquid lipstick, stain and gloss was created with your help in our Thrive Causemetics Lab, located in Seattle, WA.

Now, we need your help in naming these gorgeous shades. All of our products are named after incredible women and we want YOU to nominate someone who inspires you to thrive.

In the comments below, briefly tell us about a strong woman in your life and why we should name a shade after her. Please also tell us her favorite lip shade (red, pink, coral, nude, etc.) and we may create a custom formulation just for her.

Once the shades are named, our product development team will reach out to you to fill you in on the name unveiling campaign details, along with how your nominee will be featured on our site.

Thanks for being a part of our product creation process!

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Choose Your Favorite Mascara Wand: Wire or Molded

Choose Your Favorite Mascara Wand: Wire or Molded

The perfect mascara is the result of synergy between formulation and the brush used. We are hard at work to create a mascara that is full of lash-loving ingredients and we need your feedback on which brush you like most.

Do you prefer using a wire or molded mascara wand? Let us know in the comments below!

Mascara Wands

Be the first to receive exclusive offers, beauty tutorials and Thrive Causemetics product development by signing up here

 

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Brows Like Brooke Burke-Charvet

Brows Like Brooke Burke-Charvet

Brooke Burke-Charvet is a television host, actress, philanthropist, fashion designer, entrepreneur, cancer survivor (thriver) and a mother of four. She also happens to be an ageless beauty who only gets more gorgeous with age.

On the topic of aging gracefully, Brooke recently told Shape magazine “What is age, anyway? I feel young because I’m beginning a new chapter in my life, which is so exciting!”

Brooke Burke Thrive Causemetics Brow Liner

This beauty's purpose to empower women inspires us in more ways than one, so you can imagine our excitement when her makeup artist, Marilyn Lee Spiegel shared these gorgeous photos of Brooke wearing our Infinity Waterproof Brow Liner in Audrey.

Brooke Burke

Our synergistic blend of creamy wax and powder gives you the precision of a pencil so you can create natural, hair-like strokes, blendability of a powder for soft, healthy-looking eyebrows and the flexible hold of a wax to ensure your eyebrows stay put all day.

In search of eyebrow perfection? Check out our tips and tricks for keeping your brow game strong here.

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Tightlining with Talia

Tightlining with Talia

You may have heard that using navy blue eyeliner will instantly brighten the whites of your eyes and neutralize redness. Take that tip to the next level and tightline (line your waterline) with Talia, our navy eyeliner, to get that "I slept 8 hours last night" look.

This one-step solution will open your eyes and give you fuller-looking eyelashes. 

Tightlining with navy eyeliner

Simply press your top eyelashes towards your eyelid and gently line your waterline using our Infinity Waterproof Eyeliner in Talia (matte navy).

For added drama, repeat this tightlining technique on your lower lash line.

See more tightlining tips here and tell us what you think in the comments below.

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How to Get Perfect Eyebrows

How to Get Perfect Eyebrows

Well-groomed eyebrows have the ability to frame your face and define your features. Beauty trends come and go, but hip-hip-hooray, bold brows are here to stay!

Even better news? Perfectly sculpted eyebrows can be achieved in three simple steps.


Perfect Eyebrows


Prep your brows by using the spoolie brush on your Infinity Waterproof Brow Liner™ to brush your eyebrow hair upward.

Line
Instantly lift your eyebrow by creating a strong line along the base of your brow.


Instant Eyebrow Lift


Define
Use a fine-tipped eyebrow pencil to create fine hairlike strokes.

Defined Eyebrows

Blend
Blend the color with spoolie brush. This essential step distributes the color evenly throughout the eyebrows.

Natural Eyebrows

Extra credit: Highlight underneath the brow using a nude matte or shimmer to create dimension.


Eyebrow Lift Before and After


Remember, eyebrows are like fingerprints, no two are the same. As a rule of thumb, it’s better to have them too close together than too far apart. Our motto is, when in doubt, don’t pluck it out.

Now repeat after us, “line, define, blend” and you’ll get perfect eyebrows every time.

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How to Apply False Eyelashes Like a Professional Makeup Artist

How to Apply False Eyelashes Like a Professional Makeup Artist


 

If you’re having trouble keeping the ends of your faux lashes to stay in place, try wrapping your false eyelashes around your eyeliner or makeup brush prior to applying them to prevent them from popping up. This pro makeup artist trick will keep your eyelashes in place all day.

Make sure to trim your fake eyelashes prior to wrapping them around the eyeliner to ensure you get a tight curl that fits your eye shape perfectly.

If you still find the inner or outer corner of your falsies popping up, use the smudge tip on the end of your Infinity Waterproof Eyeliner to gently tap them into place. 

You can also use the brush applicator on your Infinity Waterproof Lash Adhesive to apply a small amount of glue to “seal” the false eyelashes in place. Our proprietary formula dries invisibly clear, so it won’t affect the rest of your makeup.

Do you have any favorite eyelash application tips? Tell us in the comments below!

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Thrive Turquoise: How color can bring a movement to life

Thrive Turquoise: How color can bring a movement to life

The world of luxury cosmetics is comprised of chic, black packaging and for good reason. Neutral shades like black or white create the perfect canvas to highlight the gorgeous color cosmetics shades we in the beauty world work so hard to develop.

Then why, you ask, did we choose turquoise, or as we affectionately call it, #ThriveTurquoise as our brand color? The reason is beyond the obvious fact that it is a timeless and sophisticated color that plays nice with other shades like reds and pinks (it doesn’t clash with any other color!).

The color turquoise evokes feelings of serene energy, inspiration, purpose, joy and creativity. Our mission is to empower and inspire all women to thrive while helping others in need. We hope when you see turquoise, you remember how special and unique you are and that you are reminded to thrive every day!

Tell us in the comments below, what color inspires you to thrive?

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